Collecting email addresses from your website visitors is key if you want to cultivate a community of regularly returning readers and life-long customers. But it is not always an easy task as you will find few people willing to share their data without good reason.
In this article, we will discuss 9 tactics for collecting email addresses that are tried and tested. These include displaying pop-ups and floating opt-in bars on your website, hosting webinars, running competitions, driving traffic from social media to landing pages, and more.
By the end of reading, you will be armed with 9 actionable strategies power up lead generation on your website in 2019.
Exit popups are an incredibly popular marketing tool and that’s for one simple reason. They are very effective. In fact, given that 9 out of 10 website visitors leave to never come back, exit intent popups are your only way to keep them engaged. And if you’re smart about the incentive, you should be able to convert those who were about to leave your website into subscribers and customers.
As you have probably guessed, in this post, we’ll talk about using exit popups to optimize conversions and lower webpage abandonment. Moreover, we’ll show you 5 proven examples you can easily replicate on your website. And if you’re searching for an exit popup tool, all the examples below were created in GetSiteControl.
So, what's an exit popup?
It’s a modal window that's shown to website visitors right before they close the page. And if you’re wondering how it works, the technology behind exit intention recognition is quite simple. It tracks mouse movement and triggers the popup when the visitor's mouse is reaching the area where they close or change browser tabs. You've probably seen these popups many times. For instance, on ecommerce websites, they usually offer discounts or free shipping in exchange for an email address. They also may offer incentives like free downloads or ask you to leave feedback about your visit. There are so many possible ways to use exit intent popups, and today we are going to share 5 examples you can easily implement on your own website in a matter of minutes.
Looking to grow your email list but not sure where to begin? One of the best ways to start building your email list is to see what other successful websites are doing and use it as a jumping off point for your site. These email newsletter signup examples will help you do just that.
We've collected seven newsletter signup forms from websites across a range of niches. And beyond just showing you what each site is doing, we'll also explain what makes each example great and tell you how you can create something similar for your own site.
Before we begin, a quick note — all the popup examples you will see in this post are created using GetSiteControl. It’s a tool that helps you add smart webpage popups to get more blog followers and subscribers. The cute owls are also included 🦉
Growing an audience is not an easy task. But thanks to the experience of thousands of successful bloggers, we don’t have to invent the wheel when there are so many proven ways to do that. In this post, we are going to focus on one of the key techniques every aspiring blogger should know about. We are going to talk about popups and how they can easily help your blog grow. There are different kinds of blogs, of course, so the details may vary depending on what you write about and who your readers are. However, no matter what type of blog you have – a personal blog, a business blog, a professional blog – we are sure you want more readers. That's one common goal of every blogger – attract more readers, build a community, and get more blog followers. Below we’ll show you six types of website popups that will help with just that. You’ll see how to increase engagement with your content, get more views and traffic, and attract subscribers.
Email newsletter subscription popup
It's common practice to invite your blog readers to subscribe to your email newsletter. You have probably noticed that many bloggers choose to use opt-in popups to collect emails on their blog. The reason popup lead forms are so popular is very simple - they work.
However, you do need to put some thought into creating your popup opt-in form.
Here are a few tips for you to start:
It should match your website design and look good. There is no need to compromise your website's appearance for the sake of email leads;
The form should have the right incentive. What is it your readers will get if they subscribe? What's the value for them? It can be unique content that they can't get anywhere else, it can be an e-book or a downloadable report, it can even be a chance to win something. Always remember that the wording is very important and can greatly affect the popup's CTR;
The popup should appear at the right moment. In most cases, you don't want to show it as soon as someone opens the page. They don't yet know what your blog is about, right? There are several options you can use to avoid this: delayed popups that appear after a certain time period; scroll-triggered popups; exit popups; popups targeted to returning visitors only; popups displayed on selected pages only. To choose the right scenario, think about how visitors behave when they visit your blog. If you are not sure, you can always run an A/B test to see which behavior gets the best results;
Consider adding an autoresponder email to thank your readers for subscribing, send links to useful resources or a link to download the promised content.
Today we would like to introduce you to one of our amazing customers, Kern River Outfitters, who have had great results using GetSiteControl signup forms to collect email leads through their website. They are sharing their lead generation process and tips on getting the best results.
Kern River Outfitters is a whitewater rafting family business located in Southern California, near Los Angeles. They offer rafting trips of varying length and difficulty from just a few hours to a few days varying from Class II to Class V. They have been operating on the Kern River since 1980 and are rated by National Geographic as "One of the Best Adventure Companies on Earth"!
People coming to the Kern River Outfitters website are obviously interested in whitewater rafting or similar adventure activities, but they don't necessarily know what exactly they need or how they should proceed, so there is a high chance they will look around and leave. One way to turn these people into potential customers is to ask for their email address promising to provide assistance with the exact things they most likely find confusing. This is what Kern River Outfitters are using GetSiteControl Subscribe widget for.
Kern River Outfitters started using a Subscribe widget to collect leads on their website in 2017. As you can see, it's a very simple form, but it does a great job at clearly conveying the value of the offer. Here is what they have to say about the widget's effectiveness:
The conversion rate for getting an email sign up was 2.26%. This beat out the other pop up plugins we tested by 23%. From the emails collected, 71 became customers with over 100% of them booking more than one space. The cost of GetSiteControl was more than paid for by the first conversion.