7 Email Newsletter Signup Forms That Convert + How to Add Them to Your Website

Posted by Colin Newcomer on September 17th, 2018

Looking to grow your email list but not sure where to begin? One of the best ways to start building your email list is to see what other successful websites are doing and use it as a jumping off point for your site. These email newsletter signup examples will help you do just that.

We've collected seven newsletter signup forms from websites across a range of niches. And beyond just showing you what each site is doing, we'll also explain what makes each example great and tell you how you can create something similar for your own site.

Keep reading to see them in action...

Here Are The Techniques That Make A Great Newsletter Signup Form

To set the stage for these newsletter signup examples, we're going to give you a quick crash course in creating high-converting email newsletter signup forms.

Great signup forms...

  • Offer an incentive - give subscribers immediate value by offering an incentive for signup, like a coupon or content upgrade.
  • Tell people what emails they'll get (and how often) - because of email spam, people are wary of giving away their email addresses. Remove these fears by telling people exactly what type of content you'll send and how often you'll send it.
  • Match your forms to your content - if possible, create signup forms that are personalized to the page a visitor is reading.
  • K.I.S.S. (Keep It Simple) - for newsletter signup forms, shorter is better. Keep it to one or two fields max.
  • Use social proof - by highlighting how many existing subscribers you have, you demonstrate the value of your newsletter to would-be subscribers.
  • Make your CTA clear - don't use something generic like "Send". "Subscribe" is ok, but it's even better to use your CTA to reinforce the incentive or benefit a subscriber is getting.

You'll see these techniques play out across all the examples below.

7 Email Newsletter Signup Examples That Are Built To Convert

1. RemoteOK

RemoteOK is a popular job board for remote jobs. To grow their newsletter, RemoteOK uses an unobtrusive, dismissable opt-in bar at the bottom of every page:

7 Great Email Newsletter Signup Examples

Here's what makes this newsletter signup form so great:

  • Simple design - with just two small fields, the form only takes a few seconds to fill out.
  • Unobtrusive, but still eye-catching - by using the notification bar instead of a popup, the form is fairly unobtrusive. But its sticky position at the bottom of the page also makes it impossible to miss.
  • Clear frequency - subscribers know exactly how often they'll receive emails, and can even customize the frequency with the drop-down.
  • Personalized - while the screenshot from above was from the homepage, each job category gets its own personalized form