The short answer is "no". Your GetSiteControl popups will not be affected by the new Chrome ad blocking update. We have received several questions from our customers who are worried about this new feature affecting GetSiteControl widgets on their websites, so we decided to investigate this question further and write this post to answer any concerns you might have.
What is this ad-blocking update?
Last year Google announced an update to their Chrome browser that was designed to "improve advertising on the web" and on February 15 the update was released as promised. Now Chrome blocks ads considered "frustrating or intrusive". Some examples of such ads are full-page ad interstitials, ads that unexpectedly play sound, and flashing ads. To come up with the types of ads that are considered the most annoying by users, Google conducted a big research aimed to identify the most intrusive ad experiences. Based on the results of this survey, Better Ads Standards were devised. If you want to learn more about the types of ads that are now blocked by Chrome, check the Coalition for Better Ads website.
Do we need to worry?
Only if there are intrusive ads on your website. If you want to know for sure, you can see detailed results, such as the specific violations of the Better Ads Standards if they were found, via the Ad Experience Report in Google’s Search Console.
However, your GetSiteControl widgets will not be affected by this update and will not be blocked by Chrome. This new update is only about ads, and GetSiteControl widgets are not ads. To quote Google, "an “ad” is promotional content displayed on the web as the result of a commercial transaction with a third party." This means advertising only, things like ads served by AdSense and DoubleClick, not email lead forms, discount popups, surveys, etc.