Today we have a new feature to announce: A/B testing. It means, in a nutshell, that you can create two or more versions of the same widget and have them tested to see which one performs better. A/B tests have been a popular tool for quite some time now because they allow to precisely measure the effect the changes you make have on your sign-ups, downloads, registrations or purchases and use this data to implement only the changes that are sure to improve your site’s performance and increase conversions.
How it works
Let’s say you want to know whether a different call-to-action in your Signup popups will get you more subscribers. Or maybe you want to know where better to place your Promo bar - at the top of the page or at the bottom. There may be hundreds of examples, but it all comes down to whether or not the changes you are planning will improve your widget’s performance.
And so you create two versions of the same widget and add them to a test. Every website visitor will only see one version of the widget which will allow us to measure the performance of each of the versions. You can check test statistics any time on the dedicated A/B tests page and when you think that the collected data is enough to make a decision you can stop the test and deactivate the less successful variants in one click of a button.