A survey that pops up right before a visitor exits is the swiss army knife of surveys. It will help to reduce your website’s bounce rate and get an outside perspective on user experience. Use exit surveys to find out why people abandon particular pages without taking any action, ask them to evaluate your website and share their thoughts before leaving.
Successful business owners collect feedback on an ongoing basis – that includes insights from prospects, customers, and team members. To do so, a WordPress survey plugin is essential. Employ Getsitecontrol to measure customer satisfaction, evaluate new product performance, conduct preliminary research and make data-driven decisions.
Use WordPress survey form plugin to capture emails
Targeted surveys are great for building email lists, and you can automate the workflow by connecting Getsitecontrol to your email marketing software. Place surveys on selected pages, target new or returning visitors depending on your goals and send automated messages to everyone who fills out the form to encourage further actions.
Exit intent surveys can be game changers. We placed one on the page where website visitors were dropping out the most and within several days, we were able to identify the reason of webpage abandonment. The responses helped us quickly come up with an optimization idea. As a result – a 5% conversion rate increase right after implementation.
Here is what it takes to create a great contact form widget
Customize survey forms
The appearance and the level of complexity can be customized for every survey you create. Choose its color theme, its placement and functionality. Make use of templates and various field types to publish plain polls, star rating scales, or multi-page surveys.
Select webpage position
There are 9 webpage positions where you can place a survey. Decide whether you want it to slide in or pop up under selected conditions, or you prefer it to always be in visitors’ sight as a floating bar or a sticky side tab that opens a form when clicked on.
Opt in for mobile view
Surveying mobile audience is as easy as engaging with your desktop visitors. Simply switch the editor tab to mobile view while creating the survey form and adjust its appearance to smaller screens by changing the size and the image.
If a survey includes an email capturing field, you can add responders to the list of subscribers and send automated responses after they fill out the form. Use the latter to thank them for participating, promoting your content, or encouraging further actions.
Publish multi-page surveys
Break down long surveys into multiple pages. Ask as many questions as you need to conduct more in-depth research and analyze responses with automatically built charts. Include email capture fields or CTA buttons at the end of the survey.
Get real-time statistics
See how many times a form has been seen, closed, and interacted with. Reports are downloaded in an .xlsx file and provide extensive info about the responders including their location, IP, browser, device, and the page where they participated in your survey.
Create a success page
Success page settings determine whether you want to display a message to the responders after they fill out a survey, close the widget automatically or redirect them to another URL. This feature comes in handy for delivering lead magnets and gated content.
Use targeting & triggers
If you don’t want to survey 100% of your audience, use behavior triggers & targeting. The latter helps you show the form based on visitors’ location, device, referrals, and more. The former displays a survey based on exit intention, scroll depth, or the time spent on a page.
Integrate a 3rd party app
Connect your WordPress survey plugin to any popular email marketing software right from the dashboard, integrate it with Google Analytics Events to track widget performance, or use pre-configured Zapier connections with 1000+ web apps.
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