Disclaimer: This article is provided for your convenience and does not constitute legal advice.

May 25 is fast approaching which means the new European data protection regulation will go into effect very soon. The EU General Data Protection Regulation also know as GDPR is a huge update that "was designed to harmonize data privacy laws across Europe, to protect and empower all EU citizens data privacy and to reshape the way organizations across the region approach data privacy." Let's talk about what this update means for you as our customer as well as for us, who will be affected and what needs to be done to be compliant.

While the new regulation may seem intimidating, it's actually intended to make compliance with European laws easier. Prior to the GDPR, each country within the EU had different data protection laws, making it difficult for companies to comply across Europe. With the GDPR being a unified set of rules, companies can comply at the European level rather than on a country-by-country basis.

If you know all the theory already, scroll down to read what we have been doing to prepare for the GDPR.

Who does the GDPR apply to?

The GDPR applies to all organizations, located within the EU and outside of it, processing and holding the personal data of data subjects residing in the European Union. It means that regardless of the location, all companies processing personal data of EU citizens are affected by the GDPR.

Today we would like to introduce you to one of our amazing customers, Kern River Outfitters, who have had great results using GetSiteControl Subscribe widget to collect email leads through their website. They are sharing their lead generation process and tips on getting the best results.

Kern River Outfitters is a whitewater rafting family business located in Southern California, near Los Angeles. They offer rafting trips of varying length and difficulty from just a few hours to a few days varying from Class II to Class V. They have been operating on the Kern River since 1980 and are rated by National Geographic as "One of the Best Adventure Companies on Earth"!

People coming to the Kern River Outfitters website are obviously interested in whitewater rafting or similar adventure activities, but they don't necessarily know what exactly they need or how they should proceed, so there is a high chance they will look around and leave. One way to turn these people into potential customers is to ask for their email address promising to provide assistance with the exact things they most likely find confusing. This is what Kern River Outfitters are using GetSiteControl Subscribe widget for.

Kern River Outfitters started using a Subscribe widget to collect leads on their website in 2017. As you can see, it's a very simple form, but it does a great job at clearly conveying the value of the offer. Here is what they have to say about the widget's effectiveness:

The conversion rate for getting an email sign up was 2.26%. This beat out the other pop up plugins we tested by 23%. From the emails collected, 71 became customers with over 100% of them booking more than one space. The cost of GetSiteControl was more than paid for by the first conversion.

Do you rely on reviews when looking for new tools? Or do you prefer to experience every product first hand and form your own opinion? If you are interested in reviews, here are some of the expert opinions on GetSiteControl we've recently come across. If you like to write your own reviews, check the end of this post for great places to share your opinion.

FinancesOnline

GetSiteControl Reviews: Overview, Pricing and Features

GetSiteControl has been awarded the "Rising Star" award as well as the "Great User Experience" recognition for best conversion rate optimization tools by the popular review directory and SaaS platform FinancesOnline.

GetSiteControl is also one of the top 20 Conversion Rate Optimization Software products on FinancesOnline and was recommended in their What Is Conversion Rate Optimization Software guide!

GetSiteControl provides you with a set of friendly and lightweight call-to-action forms. You can create, edit, activate, deactivate and analyze all of them in a single user dashboard, which helps get an overview of the overall performance and make quick adjustments when needed.

Want to share your opinion? Click here to leave a review.

The short answer is "no". Your GetSiteControl popups will not be affected by the new Chrome ad blocking update. We have received several questions from our customers who are worried about this new feature affecting GetSiteControl widgets on their websites, so we decided to investigate this question further and write this post to answer any concerns you might have.

What is this ad-blocking update?

Last year Google announced an update to their Chrome browser that was designed to "improve advertising on the web" and on February 15 the update was released as promised. Now Chrome blocks ads considered "frustrating or intrusive". Some examples of such ads are full-page ad interstitials, ads that unexpectedly play sound, and flashing ads. To come up with the types of ads that are considered the most annoying by users, Google conducted a big research aimed to identify the most intrusive ad experiences. Based on the results of this survey, Better Ads Standards were devised. If you want to learn more about the types of ads that are now blocked by Chrome, check the Coalition for Better Ads website.

Do we need to worry?

Only if there are intrusive ads on your website. If you want to know for sure, you can see detailed results, such as the specific violations of the Better Ads Standards if they were found, via the Ad Experience Report in Google’s Search Console.

However, your GetSiteControl widgets will not be affected by this update and will not be blocked by Chrome. This new update is only about ads, and GetSiteControl widgets are not ads. To quote Google, "an “ad” is promotional content displayed on the web as the result of a commercial transaction with a third party." This means advertising only, things like ads served by AdSense and DoubleClick, not email lead forms, discount popups, surveys, etc.

Valentine’s Day is just around the corner which means businesses around the world are flexing their romantic advertising muscles. How about you? Are you preparing any Valentine's Day themed offers and promotions? Valentine's Day marketing is not only for hotels, restaurants, florists and jewelers, it's a great opportunity for any website to create engaging online marketing campaigns inspired by the most romantic day of the year.

To make it easier for you to create beautiful Valentine's Day marketing campaigns, we have added new icons that you can add to your promotional pop-ups in just a couple of clicks. The new icons are already in your dashboard, ready to be added to your website widgets. If you need help with creating a popup with an image, like the one below, check out this step-by-step guide.

We know that getting your work done requires a whole lot of different web tools. In fact, the average business uses between 10 and 16 apps. You have your email app, CRM, note-taking tool, cloud storage tool, team communication app, along with project management tools, various to-do lists and your GetSiteControl widgets, of course. Sometimes, it can be a struggle to get them all working together. Now, thanks to Zapier, GetSiteControl has 1,000 integrations which means you can choose your favorite tools and easily integrate them with GetSiteControl.

GetSiteControl now connects to 1,000 other web tools, thanks to our Zapier integration. Zapier is an awesome workflow automation tool that lets you set up your own codeless integrations called “Zaps”. Zaps will automatically send information from one tool to another, so you’ll spend less time manually transferring data between your business tools and can dedicate more focus to creative, big picture tasks.

How is it the 9th of December already?! It's time to decorate your Christmas tree and your website!

Are you planning any special holiday-themed promotions this year? Do you want your website to look a little more festive? Create fun Christmas popups with our newly added holiday icon set! The new icons are already available in your dashboard. To add one of these fun images to your popup, simply open the Appearance tab, click to Add image and then click Add from gallery. Find step-by-step instructions on how to add an image to your widget here.

🎄 Holiday popup ideas 🎄

If you don't have any specific promotions in mind yet, here are some ideas for holiday widgets you can add to your website.

Today we would like to introduce a couple of recently released features requested by our customers. If you are subscribed to our newsletter you would have heard of these features already. If you are not yet subscribed and would like to receive email updates, click the Subscribe tab on the right.

Now, here is what's new.

Target visitors by language

We have added one more targeting option to help you show the right messages to the right audience. You can now choose to show widgets only to visitors speaking a certain language. If you have a multi-lingual website or if you know your visitors speak different languages, you can now make your widgets speak the same language as they do.