7 Shopify Themes for Beauty Products That Will Wow You

7 Shopify Themes for Beauty Products That Will Wow You
Nina De la Cruz Nina De la Cruz Mar 13, 2024 —  7 min read

Of all the decisions you’re going to make during the journey of growing your beauty brand, choosing a theme is one of the most important ones.

When picked right, a theme can help you catch the essence of your products and make the store look truly yours.

However, choosing among the myriad options in the Shopify Theme Store turns this task into a real challenge.

To help you get started, we’ve selected 7 Shopify themes for beauty products that perfectly balance professionalism, aesthetics, and efficiency. Keep reading to learn what makes them a good fit for the beauty niche and see examples of real stores using these themes.

All the themes are available in the official Shopify Theme Store, which means they meet the highest performance requirements.

Aurora – feature-rich Shopify theme for beauty brands

Aurora is a Shopify theme for beauty brands featuring three style presets

Price: $340 (one-time payment)

URL: Visit Aurora page

Demo store: View demo store

Aurora is an all-in-one Shopify theme for beauty products, jewelry stores, and fashion brands. Designed with simplicity and efficiency in mind, Aurora empowers beauty brand owners to create a professional-looking storefront without breaking the bank.

Aurora allows you to captivate your audience with engaging popups and stunning visual storytelling elements such as custom slideshows, video banners, collages, and galleries.

One example of a beauty store using Aurora is UnderNeath, a skincare brand helping its customers fight acne problems:

Underneath is a skincare brand using the Aurora theme in their Shopify store

Perfect for beauty stores of all sizes, Aurora offers three distinct theme styles: Pure, Sheer, and Radiant. But it’s not just about the looks. Aurora is packed with functionality that enhances the shopping experience and drives sales.

Here are some of its most prominent features:

When choosing this theme, you get 24/7 live chat support for any assistance you may need.

Blockshop – fast and stylish theme for beauty and skincare

Blockshop is a Shopify theme for beauty brands seeking minimalist and spacious layout

Price: $320 (one-time payment)

URL: Visit Blockshop page

Demo store: View store

The Blockshop theme is an excellent choice for beauty brand owners seeking a blend of elegance, functionality, and user-friendly design. Its spacious layout offers a visually appealing interface, while full-width banners and a multi-column menu help product discovery.

Designed to showcase large, high-quality images, Blockshop ensures that each product is presented in a compelling manner.

To see Blockshop in action, visit Brow & Lashberry — a beauty brand selling products for brow and lash growth:

Brow & Lashberry is a beauty store using Blockshop as a theme of choice

With its extensive feature set, Blockshop ensures that your store not only looks great but also performs well across search engines and social platforms.

It includes all the crucial marketing features, too:

  • Store locator
  • Countdown timer
  • Trust badges
  • Image hotspots
  • Back-in-stock alert

Blockshop is translated into five European languages; its customer support is available via a contact form and covers issues like theme setup and basic style adjustments.

Beyond – Shopify theme for sustainable beauty brands

Beyond is a Shopify theme for beauty product brands that value sustainability

Price: $320 (one-time payment)

URL: Visit Beyond page

Demo store: View store

The Beyond Shopify theme is one of the top choices for ethical and eco-friendly brands. With an array of features tailored to enhance user experience, Beyond is an ideal theme for high-volume stores and brands committed to a sustainable future.

Key features of Beyond include marketing and conversion tools like back-in-stock alerts, promo banners, and trust badges, alongside merchandising aids such as color swatches, high-resolution images, and product videos.

Ready to see a store built with Beyond? Then visit Tierra by Maria, a skincare brand using natural ingredients:

Tierra by Maria is a skincare brand using Beyond Shopify theme

Beyond supports essential e-commerce functionalities like quick buy options, slide-out carts, and in-store pickups, catering to the practical needs of modern online shoppers.

Other key features include the following:

  • Mega menu
  • Before/After image slider
  • Store locator
  • Color swatches
  • Promo tiles
  • Product badges

With a 91% positive rating from users, Beyond stands out for its ability to help sustainable brands express their ethos. The theme is available in EU languages and offers customer support via a website contact form.

Palo Alto – powerful theme designed for high-quality visuals

Palo Alto is a Shopify theme featuring easy-to-set-up sections

Price: $330 (one-time payment)

URL: Visit Palo Alto page

Demo store: View demo store

Palo Alto is a Shopify theme with a minimalist and modern design. It's a great choice for beauty stores with small to medium-sized catalogs, and brand owners prioritizing a clean aesthetic.

The theme offers a user-friendly experience with its easy-to-set-up sections that don't require extensive technical knowledge. At the same time, this theme's emphasis on high-quality imagery and storytelling aligns with the biggest marketing needs of beauty brands.

Curious to see how Palo Alto looks in a real store? Then visit Everist, an online brand selling award-winning hair and body concentrates:

Everist is an award-winning beauty brand using Palo Alto as its Shopify theme of choice

Functionality-wise, the Palo Alto theme includes a lot of features that improve the shopping experience. As a brand owner, you can benefit from quick buy options, related product recommendations, and social media integration, catering to the needs of a visually oriented audience.

Some of the key features in Palo Alto are:

  • Color swatches
  • In-menu promos
  • Sticky cart
  • Back-in-stock alerts
  • Cross-selling

Palo Alto offers four beautiful style presets to choose from. The theme support is provided via email and includes bug fixes and questions about theme settings.

Stiletto – luxury Shopify theme for beauty products and beyond

Stiletto is a premium Shopify theme for beauty products and fashion brands

Price: $340 (one-time payment)

URL: Visit Stiletto page

Demo store: View store

Stiletto, a premium theme developed by Fluorescent, has been a popular choice for high-volume fashion and beauty stores. Its design beautifully blends timeless style with impeccable details.

With features like a search drawer with autocomplete, multi-purpose popups, shoppable image sections, and customizable quick add & quick view options, Stiletto goes beyond the basic functionalities of a typical Shopify theme. It offers a seamless product discovery experience, multiple gallery layouts, and dynamic product pages.

If you want to visit a beauty store using Stiletto, check out Naturél, an eco-friendly haircare brand:

Naturel is an eco-friendly haircare brand using the Stiletto theme in its online store

Although smaller merchants might find the investment of $340 to be steep, Stiletto promises savings by reducing the need for third-party apps — thanks to its built-in functionalities.

Here are the most essential marketing features this theme offers:

  • Pre-order
  • In-store pickup
  • Lookbooks
  • Image spots
  • Cross-selling
  • Trust badges

With four different theme style presets and over 90% of positive reviews from customers, Stiletto is among the most popular Shopify themes for beauty products and skincare brands alike.

Envy – elegant Shopify theme packed with promotional tools

Envy – elegant Shopify theme packed with promotional tools

Price: $350 (one-time payment)

URL: Visit Envy page

Demo store: View demo store

Envy, crafted by Eight Themes, brings an elegant design and flexible functionality. This theme is celebrated for its adaptability across a wide range of products, from fashion to beauty, and its responsiveness ensures a seamless viewing experience on all devices.

With four distinct styles — Stockholm, Oslo, Copenhagen, and Gothenburg — Envy allows merchants to select the aesthetic that best aligns with their brand. Its key functionalities include a quick shop feature, social media integration, and SEO-friendly design.

To see the Envy theme in action, visit Shielded Beauty, a brand selling preventative and protective skin solutions:

Shielded Beauty is an example of a skincare brand using Envy Shopify theme

Beyond aesthetics, Envy is equipped with features designed to optimize online store performance and customer engagement.

Some of these features are:

  • Countdown timer
  • Event calendar
  • Quick view & Quick buy
  • Cross-selling
  • Trust badges

The theme developers provide customer support via email and will help you with the theme settings, homepage sections, bug fixes, and templates.

Prestige – Shopify theme for beauty brands with high-end appeal

Prestige is a Shopify theme designed for luxurious brands

Price: $380 (one-time payment)

URL: Visit Prestige page

Demo store: View store

Prestige is a premium theme that caters to merchants seeking a luxurious feel for their online storefront. With its clean, minimal design, Prestige is adept at spotlighting products and editorial content, making it a favorite among tens of thousands of merchants worldwide.

This theme comes in three distinct presets: Allure, Couture, and Vogue, each offering a unique layout to fit a variety of brand aesthetics.

Yibu Beauty is one of many online beauty brands using Prestige theme for their Shopify store:

Yibu Beauty is an online beauty store using Prestige theme

The theme's price, while on the higher end, reflects its comprehensive feature set and the value it adds through a sophisticated design and conversion optimization.

Here are some of the notable features available in Prestige:

  • Countdown timer
  • Image hotspots
  • Stock counter
  • Product badges
  • Promo tiles
  • Before & After image slider

Prestige is available in several European languages; theme support includes bug fixes and questions regarding theme settings, handled via a contact form.

Next steps

The beauty of Shopify themes is that you're not under pressure to make an immediate, final decision. Most theme developers offer unlimited trial periods. You can thoroughly explore each theme's capabilities and ensure it aligns with your brand's needs – before making a financial commitment.

So if you’re still feeling overwhelmed, consider the following steps before choosing which themes you’re going to test.

1. Define your brand identity

Before selecting a theme, clearly understand your brand's identity and the values you wish to convey to your audience. This understanding will guide you in choosing a theme that aligns with your brand's essence.

2. Consider your catalog size

Some themes are better suited for larger inventories, while others are designed for single-product stores. Choose a theme that can accommodate your current and future product range effectively.

3. Evaluate theme functionality

Beyond aesthetics, consider the functionalities each theme offers, such as SEO capabilities, mobile responsiveness, and marketing tools, to ensure they meet your business needs. One of the biggest values of a well-designed theme is the ability to replace 3rd-party Shopify apps by offering built-in features.

4. Test and customize

Utilize demo stores and free trials to experiment with the themes. Customization is key to making a theme truly yours, so explore each theme’s flexibility in adapting to your unique branding elements.

5. Explore customer support capabilities

If possible, opt for themes that offer robust support options. Whether it's live chat, email, or a comprehensive knowledge base, having access to timely assistance can be invaluable – especially when you don’t have extensive experience setting up a theme yourself.

Remember, the right Shopify theme is not just about aesthetics. It's a powerful tool that can significantly impact your brand's online presence and sales performance. Good luck choosing the right one!

Nina De la Cruz is a content strategist at Getsitecontrol. She is passionate about helping small and medium ecommerce brands achieve sustainable growth through email marketing.

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