If you want to sign up for an ecommerce marketing tool, you must choose one among thousands of competing options.
According to Chief Martec, there are over 10,000 companies in the marketing technology space. Without some guidance, finding the right one for your needs can get nauseating.
It’s especially true if you are a non-technical marketer working in a small online retail business.
To help you out, we’ve gathered the best 15 ecommerce marketing tools you can use even if you’re a complete non-techie. No matter what ecommerce platform you use – WordPress, Shopify, Bigcommerce, or any other – we got you covered.
Feel free to jump to the category you’re most interested in:
- Build an audience (lead generation)
- Increase your website traffic
- Better understand customers
- Communicate with your audience
- Optimize customer experience
Best ecommerce marketing tools to build an audience
Let’s start this roundup with apps designed to help you grow your audience and generate leads.
Getsitecontrol is the go-to popup builder for thousands of ecommerce stores. Every week, our customers display popups over 100 million times to millions of buyers worldwide.
With Getsitecontrol, you can create modal popups, slide-ins, and floating bars. Run popups anywhere on your site for any of the following objectives:
- build an email list
- promote ongoing sales
- offer click-to-copy coupons
- stop cart abandonment
- recommend products
- survey visitors and buyers
You can adapt Getsitecontrol popups to your store’s branding by using one of the dozens of templates available in the gallery. Plus, the robust targeting options will allow you to present your popups to only those visitors who are most likely to convert. All in a matter of minutes.
On top of that, you can send welcome emails to new subscribers and create an automated nurturing sequence to convert them into buyers.
Gesitecontrol offers a full-featured 7-day trial period, while plans start at $9 per month.
Rafflecopter is a tool for running giveaways and online contests. Its friendly interface and simple functionality are ideal for brands wanting to grow their email list, traffic, and social media following.
Rafflecopter will allow you to create a landing page to promote your contest and embed it on your store and your social media accounts.
To participate in your giveaway, Rafflecopter allows you to ask your participants to take a wide range of actions, such as:
- following your company on Twitter
- joining your newsletter
- tweeting about your giveaway
- visiting your store
- answering a question
The more actions a participant takes, the more points they can win, and thus the more chances of winning your contest they’ll have.
Rafflecopter offers a free plan with many features. Its paid plans start at $13 per month, giving you access to premium features, like polls and surveys, email marketing integrations, and more advanced designs.
Outgrow is a no-code platform that allows marketers to create interactive content such as quizzes, calculators, assessments, contests, forms, and polls.
Interactive content is ideal to generate more engaged leads. For example, a sunglass retailer could create a quiz called “What type of sunglasses best suit your personality?” that sent personalized recommendations over email to their respondents.
Outgrow offers over 1,000 pre-made design templates you can easily embed on your store, social media, and email marketing campaigns. Its pricing plans start at $22 per month for up to 1,000 leads.
Best ecommerce marketing tools to increase your traffic
The next category brings 3 tools that will help you drive more traffic to your online store, for free. Keywords Everywhere
Keywords Everywhere is a freemium Chrome and Firefox extension that helps you carry out keyword research on a budget.
Once you install the extension, it will provide the following data for every search query you make on Google:
- Monthly search volume
- Competition (based on Google Ads)
- 12-month trend data on 10+ websites
What’s more, you’ll get access to traffic, link metrics, and backlink data for each competing page on the search engine page results.
Keywords Everywhere also pulls data from the “People Also Search For” and “Related” boxes and shows them to you with their volume metrics right inside the search engine result pages.
Keywords Everywhere is free to use but provides most of its valuable data by buying a credit package, which starts at $10 (one-time fee) for 100,000 credits.
Morningscore is a unique SEO tool that uses gamification to help marketers identify SEO issues and provide personalized solutions.
Morningscore stands out from other SEO tools by measuring each task's exact monetary value in your preferred currency. As a result, you’ll be able to evaluate the profitability of your SEO efforts and use your budget more efficiently.
Its backlink analysis tool also lets you track inbound links and see how many links are pointing to different parts of your site. You can also analyze your competitor’s backlinks to find new link-building opportunities.
Morningscore’s plans start at $65 per month for up to 200 keywords and five websites.
Later is a social media management tool that allows you to plan, schedule, and analyze your content on platforms like Instagram, TikTok, and Pinterest.
Its content publishing tool allows you to add your content, schedule your posts, and publish them in your feed. You can also import your content from Google Drive or Dropbox or upload content in bulk to simplify your social media posting.
What’s more, their Chrome Extension allows you to curate user-generated content from anywhere on the web so you can showcase your brand’s popularity.
Later has a free plan with limited features, while their premium plans start at $18 per month.
Best ecommerce marketing tools to communicate with your customers
Once you’ve increased your website traffic and learned how to convert visitors into leads, it’s time to build relationships with your customers. Below are three tools to help you do exactly that.
Omnisend is an email and SMS marketing platform used by more than 80,000 ecommerce merchants. Their list of pre-built marketing automation allows you to run email, SMS, and push notification campaigns for:
- Recover abandoned carts
- Promote new offers and product lines
- Gather customer feedback and product reviews
- Communicate and upsell past customers
With their drag & drop email builder, you can create beautiful emails in minutes using one of their email templates. You can send coupon codes and personalized product recommendations in just a few clicks.
Omnisend has a free plan for up to 250 contacts, while its more robust premium plans start at $16 per month.
ActiveCampaign is a marketing automation platform. Although it’s known for its email marketing features, ActiveCampaign has recently developed strong automation and CRM capabilities.
With their email marketing tool, you can send:
- Autoresponder campaigns
- Broadcast emails
- Behavioral-based emails
- Transactional emails
You can leverage your customer data to create advanced automations that tailor the shopping experience to each buyer’s needs. Their library of pre-built automation workflows can easily help you launch an effective email marketing strategy in a matter of hours.
ActiveCampaign plans start at $15 per month for up to 500 contacts and include its email marketing and CRM tools.
Drip is a marketing platform made exclusively for ecommerce businesses. Known for its powerful automation capabilities, Drip offers a list of pre-built workflows that will improve your productivity.
You can create a high-growth email marketing campaign by using their visual email builder or one of their ready-made templates. Their segmentation features will let you see who your customers are and how they shop, so you can send personalized, dynamically-generated content.
Drip premium plans start at $39 per month for up to 2,500 contacts.
Best ecommerce marketing tools to understand your audience
In this section, we’ll review three apps that will help you better understand your audience by analyzing their behavior and surveying them.
Google Analytics is a web analytics platform for understanding your visitors and tracking your campaign’s performance.
Its robust data collection capabilities will allow you to collect an enormous amount of information about everything that happens in your store.
Although it offers highly advanced analysis and reporting features, anyone can use Google Analytics, regardless of skill or experience.
Google Analytics is free to use, while its premium version is only reserved for larger companies with more advanced needs, which won’t apply to your store (for now, at least).
Typeform is an interactive, no-code form, survey, and quiz builder. One of its distinctive features is that Typeform’s forms focus on one question at a time.
The company states this is to create a conversation-like experience for users. In turn, this makes users more engaged, and likely to provide more thoughtful answers with higher completion rates.
Their tool offers conditional logic and branching, so you can ask different questions depending on the user’s answer. You can use any of their hundreds of free templates for different needs, including some for:
- Product research
- Market research
- List building
- Order forms
- Customer feedback
Typeform plans start at $25 per month, paid monthly, for up to 100 responses a month.
Glew is a business intelligence and analytics platform for ecommerce merchants. Their platform allows you to centralize your data so you can stay on top of your main KPIs, like revenue and average order value.
Their advanced customer analytics lets you segment your audience to identify your most valuable customers. You can also analyze all of your marketing channels to see what’s working, what’s not, and how you can make the best use of your resources.
You can also slice and dice your data to uncover what products drive the most visitors, sales, and profits. You can even keep track of your stock with inventory KPIs like sell-through rate and holding costs.
With over 150 integrations, including all major ecommerce platforms, email service providers, and analytics tools, you can analyze data from almost any source under one roof.
Glew offers a free plan for up to 20 metrics, including LTV, net profit, top customers, and more. Its paid plans start at $79 per month and offer access to 250+ KPIs, 40 integrations, and more.
Best ecommerce marketing tools to optimize the customer experience
The last section of our roundup covers tools that will help you improve customer experience on your website and with your brand in general.
User.com is a complete marketing automation platform with analytics, sales, and omnichannel communication features.
Thanks to its smart visitor tracking, you can collect a long list of visitor attributes you can then use in your marketing campaigns. You can track every visitor's action to personalize their shopping experience.
Their drag-and-drop automation creator will let you build marketing campaigns and create automated action paths that engage your customers throughout their purchase.
You can also send chat messages to offer help when a visitor seems confused or undecided. You can contact visitors via email, live chat, push notifications, and dynamic page content.
User.com offers a 14-day trial and charges based on the number of contacts only after a demo call.
Omniconvert is a website optimization tool for running A/B tests, surveys, and personalization experiments without coding skills.
You can create experiments and personalize your store using their advanced segmentation engine, which leverages 41 data points, including:
- User type — new vs. returning visitor
- Past page visits
- Traffic source
- CRM data
- GTM parameters
Omniconvert changes based on the number of pageviews that have been included in an experiment. Its prices start at $59 per month for up to 10,000 tested views.
edrone is an ecommerce CRM platform that allows marketers to collect, process, and use customer data to communicate based on customer behavior.
Their 20+ automation scenarios allow you to create marketing campaigns on the fly based on specific triggers. For example, you can set up a cart abandonment automation that emails someone who leaves a product in their cart.
You can also support your customers with an integrated customer messaging tool. You can also boost your growth by sending omnichannel messages across social media, ads, SMS, email, and push notifications.
edrone offers custom pricing based on the number of features you choose.
Here’s how to start using these ecommerce marketing tools for your store
With these many options available, you may feel like there’s a lot to analyze. While it’s a good idea to take some time to study each tool, you should also err on the side of action.
So here’s what you can do: pick one tool per category. If you already use one from this list, see if some of the other recommendations complement your existing stack (or if they’re better than your current tools).
Then, sign up and start using these tools. Most of them have free trials or plans that will allow you to test before paying.
Remember: an ecommerce marketing tool should empower you to run a more successful business. With the tools you saw today, this will be closer to being a reality.
Ivan Kreimer is a freelance content writer for hire who creates educational content for SaaS businesses like Leadfeeder and Campaign Monitor. In his pastime, he likes to help people become freelance writers. Besides writing for smart people who read sites like Getsitecontrol, Ivan has also written in sites like Entrepreneur, MarketingProfs, TheNextWeb, and many other influential websites.
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