8 Klaviyo Alternatives for Shopify: Features and Pricing

Compare Klaviyo alternatives for Shopify

These options cover different priorities: email design, lifecycle automation, native Shopify tools, and additional messaging channels. Getsitecontrol is our recommendation for stores that want to create distinctive product emails, automate customer journeys, and keep costs tied to sending activity. TxtCart is an SMS specialist that works alongside an email platform.

Prices are standard monthly USD rates checked in November 2026. The sections below explain the included allowances and features; the cost comparison shows how sending volume changes the bill.

Each platform offers a different balance of creative control, automation, and cost. Here's where those differences matter for a Shopify store.

1. Getsitecontrol: distinctive Shopify emails with flexible sending costs

Getsitecontrol's native Shopify app brings email marketing, popups, and contact management together. Its drag-and-drop editors let you build signup forms, newsletters, and automation emails around your store's products and customer data. Unlimited contact storage and pay-as-you-go email credits let you grow your audience without moving into a higher contact tier.

Dynamic product feeds reduce the work of preparing product emails. Choose bestsellers, new arrivals, on-sale items, or a collection, and Getsitecontrol fills product cards with images, names, prices, and links from Shopify. Product selections are populated when an email is generated, so you can reuse a design as your catalog changes. Purchase-history recommendations tailor product suggestions to what each customer has bought, helping shoppers discover relevant items and giving them a reason to buy again.

The email editor creates slideshows from those product feeds, along with before/after animations, animated text, and countdowns. A small team can prepare both the product selection and the promotional visuals without assembling everything in separate design tools. On paid plans, dynamically generated single-use coupon codes give each contact an individual offer in a broadcast or automation email, preventing discount sharing and misuse.

Shopify automations cover welcome, checkout recovery, paid and fulfilled orders, and customer win-back. Triggers, filters, delays, and conditions determine which messages each customer receives. An abandoned-checkout email can show the shopper's own items; a post-purchase sequence can feature what they bought and complementary products. Segments built from preferences, email activity, and purchase history make planned broadcasts more targeted too.

Paid plans add broadcast A/B testing, advanced delivery options, popup targeting, and contact-quality filters. Campaign reports show delivery, clicks, bounces, and unsubscribes, helping you refine the audience, message, and offer. Your signup forms, customer information, and campaigns remain connected within the same platform.

The Free plan includes core email tools and initial sending credits, with additional emails at $2 per 1,000. Pro starts at $19 per month plus $1.60 per 1,000 sends; Pro Max starts at $29 plus $1.40 per 1,000. All three include unlimited contact storage.

Getsitecontrol suits Shopify teams that want creative control, product personalization, lifecycle automation, and targeted popups together. The campaign examples below show those capabilities in use, while our Klaviyo vs Getsitecontrol guide compares email tools, Shopify workflows, and costs in more detail.

2. Shopify Messaging: manage campaigns inside Shopify

Shopify Messaging, formerly Shopify Email, brings email, SMS, and WhatsApp campaigns into the Shopify admin. Branded templates, customer segments, product data, and campaign reports are available alongside the store. It works with Shopify Flow and Shopify Forms, making it a natural option for merchants who prefer Shopify's own tools.

Its email automations cover familiar store needs such as welcome messages, checkout recovery, and win-back campaigns. For a small catalog and a straightforward newsletter schedule, that can cover much of the work previously handled in Klaviyo. Getsitecontrol is worth comparing when you want more creative options, such as built-in product slideshows and before/after animations, together with targeted popup campaigns.

On eligible Shopify plans, the first 10,000 emails each month are included. The next pricing tier starts at $1 per 1,000 emails, with lower rates at higher volumes. Abandoned-checkout emails are excluded from email usage charges; SMS and WhatsApp have their own charges and availability requirements.

Shopify Messaging suits merchants whose priority is native store administration and a low email-sending bill. Its included allowance makes it one of the most accessible free Klaviyo alternatives for eligible Shopify stores.

3. Omnisend: coordinate email and SMS automation

Omnisend combines email, SMS, web push, signup forms, and ecommerce automations. Its ready-made workflows include welcome, abandoned-cart, and post-purchase messages, while product recommendations and customer segments help tailor the content. Email and SMS can have distinct roles within a retention program, such as a detailed product introduction by email and a short offer reminder by text.

This makes Omnisend a closer fit for stores replacing a multichannel Klaviyo setup than for teams mainly looking for an easier newsletter editor. Getsitecontrol's appeal is stronger when the priority is email design, Shopify personalization, and popup campaigns with flexible sending costs.

The free tier covers 250 contacts and 500 monthly emails. Standard starts at $16 per month for 500 contacts, with an allowance of 12 times the contact tier. Pro starts at $59. New customers need Pro to purchase an SMS credits subscription, which is billed separately; Standard's entry price therefore does not cover a new email-and-SMS setup. Contact tiers can also include non-subscribers reached through automations.

Omnisend suits stores where both email and SMS have a regular role and the combined subscription and messaging budget is justified by that activity.

4. MailerLite: combine newsletters and landing pages

MailerLite combines email campaigns with landing pages, signup forms, and a visual automation builder. Its Shopify integration syncs customers and subscribers and brings store products into emails. That mix suits brands whose marketing includes editorial newsletters, guides, or dedicated campaign pages alongside product promotions.

For example, a clothing brand could build a signup page for a styling guide, deliver it through a welcome sequence, and introduce relevant products in later newsletters. MailerLite's page-building tools give it a different emphasis from Klaviyo's customer-data and ecommerce focus. The MailerLite review from Email Vendor Selection provides an independent assessment of its editor, automation, and setup.

Its Shopify listing shows Free with 250 subscribers and 2,500 monthly emails. Comfort starts at $12 per month for 500 subscribers and 5,000 sends. Power starts at $25 for 500 subscribers with unlimited monthly emails. Costs rise with the subscriber tier.

MailerLite is a useful fit for content-led brands. For stores whose priority is Shopify product campaigns and targeted onsite offers, Getsitecontrol brings those capabilities together with unlimited contact storage. Our MailerLite alternatives for Shopify guide explores that choice further.

5. Sendvio: combine email marketing and product reviews

Sendvio brings email and SMS campaigns, signup forms, automations, and product review collection into one Shopify app. Its workflows cover checkout recovery, welcome messages, restock alerts, thank-you emails, and win-back campaigns. Review requests and branded review widgets extend the work beyond the inbox.

The combination suits stores that want a purchase to lead into product guidance and a review request without managing several separate subscriptions. Unlike buying an email platform alone, choosing Sendvio also involves evaluating its review tools. Klaviyo offers reviews as an additional product, so consolidation can be part of the comparison.

The free tier includes 500 monthly emails to the first 250 contacts. The Email plan starts at $16 for 500 contacts and 5,000 emails; Email + SMS starts at $23 with the same email allowance and $3 in SMS credits. Contact storage is unlimited, while the plan sets the audience and sending allowance.

Sendvio deserves consideration when review collection is a central requirement. If you already have a review app you like, Getsitecontrol offers a different reason to consolidate: product emails, lifecycle automations, popup targeting, and creative design tools in the same platform.

6. PushOwl & Brevo: combine email with web push

PushOwl & Brevo combines email campaigns with browser notifications and SMS. The Shopify app uses Brevo's marketing infrastructure, with store data supporting segmentation and automations. Web push gives it a distinct role in this list: shoppers can subscribe to browser alerts for restocks, price changes, and other timely updates.

Its templates and automations include welcome messages, checkout recovery, and product alerts. An email can introduce a collection with images and context, while a browser notification announces that an item is back in stock. This suits stores that already have, or want to build, a web-push audience alongside their email list.

The Basic bundle includes 500 web-push notifications and an email allowance starting at 500 per month. Plus starts at $19 and includes 10,000 push notifications, with email volume and other channels affecting the final cost. The separate published email tier for 5,000 sends is $19; SMS is additional.

PushOwl & Brevo is most distinctive when browser notifications are part of the plan. For an email-focused store, Getsitecontrol's product personalization, animation tools, and popup editor may be more directly useful than adding another messaging channel.

7. TxtCart: add conversational SMS to your marketing

TxtCart specializes in SMS campaigns, automated texts, and two-way sales conversations. Its AI agent can answer questions, respond to objections, and recommend products. Automated messages cover welcome, browsing, abandoned carts, order confirmations, and win-back, while a shared inbox supports ongoing conversations.

That makes it relevant when shoppers need help choosing a product or resolving a question before purchasing. It can replace the SMS part of a Klaviyo setup, but an email platform is still needed for newsletters and email automations. A store could use Getsitecontrol for those campaigns and evaluate TxtCart separately for text messaging.

Starter has a $29 monthly minimum, with SMS/MMS, carrier fees, and AI-agent usage charged separately. Growth starts at $99 and Pro at $499; plan eligibility also depends on order volume. Starter's published AI-agent rate is $0.99 per resolution.

TxtCart suits stores investing in conversational SMS as a sales channel. Its cost should be compared with Klaviyo's messaging costs plus the email platform the store will keep, rather than with an email subscription alone.

8. tinyEmail: a free Shopify email marketing option

tinyEmail offers Shopify stores a free plan with unlimited contacts and up to 1 million email sends per month. Its drag-and-drop editor and ready-made templates support newsletters and product campaigns, alongside segmentation and ecommerce automations. The platform also emphasizes tools for managing sender reputation and inbox placement.

The free Shopify offer is a substantial difference from Klaviyo's contact-based email pricing. It gives stores with a limited software budget room to run campaigns beyond a small trial audience. The offer is specific to Shopify; tinyEmail publishes separate paid plans for other businesses.

For this comparison, the decision goes beyond whether email sending is free. Getsitecontrol offers a clear set of creative and onsite capabilities alongside its email marketing: Shopify product-feed slideshows, before/after animations, animated text, and targeted popups. Those tools matter when your team wants more control over how it presents products and acquires subscribers.

tinyEmail is worth considering when minimizing the email subscription is the overriding priority. Getsitecontrol is our recommendation when the platform also needs to handle the creative and audience-building work around each campaign.

How much do Klaviyo alternatives cost?

When comparing cheaper alternatives to Klaviyo, look at what makes the bill grow. Klaviyo charges for active profiles, meaning contacts who can be emailed, with an included sending allowance. Getsitecontrol keeps contact storage unlimited and charges for the email credits you use. That gives a store with a growing list more freedom to decide when and whom to email.

At 10,000 active profiles, Klaviyo Email costs $150 per month and includes 100,000 sends. That price applies even if campaigns reach only selected segments during the month. EmailToolTester's Klaviyo pricing breakdown also explains the profile-based model and its effect on costs.

Getsitecontrol pricing and included features

For comparison, Getsitecontrol separates contact storage from sending costs. You can keep unlimited contacts on any plan, choose the features you need, and buy email credits for your campaigns.

The Free plan has no monthly subscription fee and includes the email editor, broadcasts, automations, and segmentation. It starts with 1,000 email credits, plus another 1,000 when you import contacts. Additional sending costs $2 per 1,000 emails. Contacts are unlimited.

Pro costs $19 per month plus $1.60 per 1,000 sends and includes 100,000 monthly widget views. Pro Max costs $29 plus $1.40 per 1,000 sends, with unlimited widget views. Paid plans remove Getsitecontrol branding and add advanced targeting, testing, and delivery features. The current plans provide the full breakdown.

How Getsitecontrol lowers the cost of targeted email campaigns

Targeted campaigns let you keep a large customer database while sending each offer to the people it suits. A store with 10,000 contacts might send four campaigns to 1,500 subscribers each, plus 2,000 automation emails, totaling 8,000 sends. On Getsitecontrol Pro, that costs $31.80, compared with $150 for Klaviyo Email at the same contact count.

The table compares three illustrative sending volumes for a store with 10,000 emailable contacts. As campaigns become more frequent or reach larger segments, Getsitecontrol's sending costs increase with that activity.

Getsitecontrol totals include the monthly plan and sending at its base credit rate, without introductory credits. The comparison covers email sending and excludes additional channels and optional chargeable usage, such as address validation. These are calculated scenarios, not customer results.

At 8,000 sends, the saving is $118.20 per month, or $1,418.40 over a year at the same usage and rates. Getsitecontrol Pro also provides paid popup tools and email A/B testing, so the lower bill still covers acquisition and campaign optimization.

This flexibility is useful when sending varies through the year. You can keep the same contact database, use fewer credits in quieter months, and buy more for a launch or busy season. Our targeted email marketing examples show how campaigns can reach relevant audiences throughout the customer journey.

A fixed allowance can suit stores that consistently use most of it. At 100,000 monthly sends and the same 10,000 contacts, Klaviyo Email costs $150 versus $169 on Getsitecontrol Pro Max. Getsitecontrol's pricing advantage is strongest when your sending volume is modest relative to your contact list.

Getsitecontrol's email quality verification tools

List quality affects both deliverability and cost. Disposable addresses and unreliable domains can waste sends, while inactive subscribers can keep you in a higher billable-contact tier. Getsitecontrol helps you review that audience with built-in contact-quality filters and a free checker available to anyone.

On paid plans, Getsitecontrol automatically assigns a Quality classification to contacts. You can use it in filters and saved segments to exclude disposable or untrusted addresses from a broadcast, then combine it with email activity and purchase history to select the audience. The contact dashboard also shows a breakdown of your list by quality category.

The same type of quality assessment is available through Getsitecontrol's free email quality checker, with no registration required. It works independently of your email platform: check an individual address or upload a CSV list, then download the results with quality scores and classifications. That makes it useful for reviewing a Klaviyo audience before a migration or maintaining a list in any other email tool.

Address-quality signals help identify unreliable contacts; engagement and purchase history show whether subscribers are still active. Together, they support decisions about whom to keep, re-engage, or suppress. Reducing billable contacts can lower subscription costs when it brings you into a smaller tier. In Getsitecontrol, storage is already unlimited, so cleanup helps protect sender reputation and focus email credits on relevant sends.

Compare the features included in the price

The cheapest entry tier may cover a different scope from the platform you want to replace. Omnisend's new SMS customers need Pro plus SMS credits. TxtCart still needs an email platform alongside it. PushOwl & Brevo prices channel usage separately, while Sendvio includes review tools that may replace another subscription.

For Getsitecontrol, the value includes email design, Shopify automations, product recommendations, contact management, and popup campaigns. If those jobs currently require separate tools, compare their combined cost with the Getsitecontrol plan you need. The free feature overview and paid feature overview explain where advanced targeting, testing, and delivery options become available.

What you can build with Getsitecontrol

Getsitecontrol can take a campaign from its signup offer through to the email, product selection, and automated sequence. The examples below show how those capabilities work together for launches, promotions, checkout recovery, and repeat purchases.

Turn signup interest into relevant email campaigns

Getsitecontrol popups and forms collect subscribers and the preferences that help you reach them. A skincare store, for example, can ask visitors which products interest them and use those answers in later launches. A clothing brand can give subscribers early access to a collection, with a signup form and email that share the same design and offer.

The editorial signup template below suits newsletters built around new collections, product stories, or style advice. A discount-led welcome campaign can use the same connection between the signup promise and the first email.

Automate the customer journey with Shopify data

Getsitecontrol supports welcome, checkout-abandonment, paid-order, fulfilled-order, and win-back workflows, as well as automations started by a form submission, an email click, or a contact joining a segment. Triggers, filters, delays, and conditions let you decide who receives each message and when.

That gives a store several ways to turn customer activity into a useful email. A new subscriber can receive a brand introduction and an offer. A first-time buyer can receive product guidance, while a returning customer receives a complementary recommendation. Checkout recovery can stop reaching shoppers once they've bought, and win-back campaigns can reach customers after a period without an order.

Personalize product emails without rebuilding each selection

The email editor connects product blocks to Shopify data, so product images, names, prices, and links come from your store. Catalog feeds supply selections for planned campaigns; checkout and order data make automated messages specific to each shopper.

Promote collections, bestsellers, and new arrivals

Product feeds can show bestsellers, newest products, on-sale items, or a selected collection. A welcome email can introduce popular products, a launch can feature a new range, and a seasonal promotion can draw from the sale collection. Your team can reuse a branded product section as the campaign and selection change.

A clothing store, for example, can introduce a summer collection, then adapt the same branded layout for its end-of-season sale. Collection and on-sale feeds supply the different product selections. Our new-arrival email examples offer ideas for introducing the range.

The Erewhon design below presents a product family through a short introduction and several bag colors. That structure works for a collection, a range of variations, or a curated selection from a larger catalog.

Recover a shopper's abandoned checkout

Abandoned-checkout blocks display the shopper's own items and a route back to checkout. An accessories store, for example, can remind someone about the bag they left behind and place related products beneath the main return action. The automation connects the message to that shopper's checkout.

The Getsitecontrol template below provides a product-focused layout for this campaign. Within a Shopify checkout automation, abandoned-item blocks and the checkout destination make it specific to the recipient.

Build a useful post-purchase sequence

Purchased-item blocks connect a thank-you or product-care email to the customer's order. Fulfilled-item blocks refer to the products included in a fulfillment, which is useful when an order ships in parts. Order triggers, delays, and conditions give each message its own timing and audience.

A homewares store, for example, could send care advice for the purchased item, then introduce complementary products later. Our post-purchase email examples show how these messages can support the relationship after the sale.

Recommend the next relevant product

Getsitecontrol offers related recommendations for checkout emails, related or complementary products for paid and fulfilled orders, and recommendations based on purchase history. A recovery email can offer another relevant option, a post-purchase message can introduce matching accessories, and a returning customer's newsletter can reflect earlier purchases.

These choices give you more scope than sending the same product grid to every subscriber. The recommendation source follows the campaign's purpose and the customer information available to it.

Create product animations and promotional visuals in the email editor

Getsitecontrol's creative tools let you build the visual parts of an email alongside its product cards, copy, and buttons. Slideshows introduce a range, before/after animations demonstrate a change, and animated text or countdowns draw attention to an announcement or offer. The examples below are editable designs you can adapt to your own campaigns.

Turn Shopify product images into a slideshow

Shopify feeds can supply images for animated slideshows directly in the Getsitecontrol editor. Bestsellers, on-sale items, new arrivals, and selected collections work with presentations including Slideshow, Carousel, Trio, Overlay, and Perimeter. You can create the animation without downloading each image and assembling a GIF elsewhere.

A collection launch can introduce several pieces in a carousel, then show individual product cards beneath it. A sale email can use the same structure with discounted products. The Sunspel design below pairs an animated knitwear selection with cards that let readers explore individual items.

Keeping the main offer and shopping button outside the animation also makes the email useful when a mail app shows only the first frame. Litmus's guide to animated GIFs in email explains how to combine animation with a readable static fallback.

Demonstrate a transformation with Before/After

The Before/After tool turns two images into an animated comparison. It suits product demonstrations, styling changes, and transformations that are easier to understand visually. A homewares brand might show a room before and after styling; an accessories store might show how a piece changes an outfit.

The animation below was created with TweenFrame, a free online toolkit for creating and editing GIFs. Getsitecontrol's email editor includes a Before/After tool for creating this type of comparison directly within an email, alongside product cards and a shopping button.

Give an announcement its own place in the design

Scrolling and sliding text let you introduce a collection, highlight a product benefit, or give a short offer more visibility. A scrolling line can carry a repeated announcement; sliding text can introduce a few short messages in sequence.

The Lentiful template uses an animated text strip for its Vegan and Gluten-Free attributes. A store could use the same idea for a collection announcement or another concise product benefit, without adding a large block of copy.

Make time-limited offers easy to understand

Getsitecontrol countdowns support fixed deadlines for scheduled sales and recipient-specific timers for individual offers. Coupon blocks keep the discount code visible alongside the deadline and shopping action. For Shopify stores on paid plans, they can generate a unique, single-use code for each contact in broadcasts and automation emails. A welcome offer or win-back incentive can give each recipient their own code, with one redemption per code.

The template below brings those elements together. It can support a seasonal sale, a subscriber offer, or a welcome discount, with the countdown matched to the offer's expiry. Our discount popup guide shows how to introduce an offer before it reaches the inbox.

Target, test, and improve your campaigns

Getsitecontrol segments use profile fields, tags, email activity, and Shopify purchase data. A launch can reach subscribers who expressed interest in the category; a loyalty offer can go to repeat buyers. The same information helps you personalize the email and decide which customers enter an automation.

Paid plans add broadcast A/B testing with up to three variants, so you can compare subject lines, offers, or designs before the winning version reaches the remaining audience. Sending modes can spread delivery over time or account for recipients' time zones and previous engagement. Reports show delivery, clicks, bounces, unsubscribes, and activity on individual links, giving you evidence for the next campaign.

These campaigns also provide useful starting points for trying Getsitecontrol with your store's products and audience. Building a promotion and an automation lets you explore the design tools, see how customer data shapes each message, and judge how easily your team can maintain the work.

Which Klaviyo alternative is right for your Shopify store?

The right alternative depends on what you want to improve: the cost of reaching your audience, the time it takes to create a campaign, or the tools available for running it. The platforms above offer different answers, so the strongest choice is the one that addresses your main reason for switching while covering the campaigns your store needs.

For stores that want more creative control over Shopify product emails, Getsitecontrol brings dynamic feeds, personalized recommendations, animations, and unique coupons together with lifecycle automations and targeted popups. Its unlimited contact storage and flexible email credits also suit a growing database with selective or seasonal sending.

Shopify Messaging suits merchants who prefer Shopify's native tools and included email allowance. Omnisend is a closer fit when coordinated email and SMS are central to retention. MailerLite combines newsletters with landing pages, while Sendvio adds product review collection. PushOwl & Brevo and TxtCart serve web-push and conversational-SMS priorities, and tinyEmail offers a free Shopify email plan.

Comparing one planned campaign, an automation you rely on, and your expected monthly usage can make the choice clearer. For a team that wants product emails, customer journeys, and onsite campaigns in one place, Getsitecontrol brings those needs together. Once you have chosen the platform that fits, the next step is moving your audience and campaigns across.

Move your email marketing from Klaviyo

Once you've chosen a Klaviyo alternative, a planned transition helps you keep campaigns running while changing platforms. Whether you're switching for lower contact costs, different design tools, or a simpler workflow, the aim is to carry your customer relationships and essential automations into the new setup.

The contact transfer should preserve the information your campaigns depend on: customer fields, tags, subscription status, and suppression records. Mapping that information to the new platform keeps audience segments useful and helps ensure unsubscribed contacts stay excluded. Email templates and flows need their own review, since moving a contact list does not recreate the campaigns around it.

Rebuilding automations one at a time makes it easier to check each trigger, audience, delay, and stopping condition. A test purchase can confirm that checkout reminders stop when an order is complete. Keeping track of which system sends each message also prevents duplicate welcome or recovery emails during the transition.

Your sending domain needs authentication in the new platform. Google's email sender guidelines explain the role of SPF, DKIM, and DMARC in authenticating mail. Checking the sender identity, links, unsubscribe behavior, and personalized content before launch helps the first campaigns arrive as intended.

After the switch, delivery, clicks, purchases, and unsubscribes provide a basis for comparing results. Consistent reporting definitions matter because attribution settings can differ between platforms. A change in attributed revenue alone does not necessarily mean the campaigns are performing differently.

Build your next stage of email marketing with Getsitecontrol

If you've chosen Getsitecontrol as your Klaviyo alternative for Shopify, you can import contacts directly from Klaviyo, from a CSV file, or from your Shopify customer database. Field mapping and tags help organize the imported audience for segmentation. Reviewing subscription and suppression status keeps the new account aligned with customers' preferences.

You can then recreate your campaigns using Getsitecontrol's Shopify triggers, product feeds, and email editor. A welcome series can introduce your bestsellers, checkout recovery can show the shopper's own items, and post-purchase emails can recommend complementary products. Getsitecontrol supports custom sending domains and provides deliverability tools for managing contact quality and sending.

The Free plan includes core email tools and initial sending credits, so you can prepare and test campaigns before moving the rest of your email marketing. Getsitecontrol's 24/7 support can help with setup as you bring contacts, broadcasts, and automations into the new account.