13 Shopify Themes for Clothing Brands

13 Shopify Themes for Clothing Brands
Ivan Kreimer Ivan Kreimer Apr 5, 2024 —  9 min read

Clothing brands have taken over the ecommerce industry. In 2023, they generated over $820 billion in worldwide sales out of the total $6.3 trillion – that’s almost 13% of all sales. And they are expected to surpass $1 trillion by 2027.

In such a competitive market, standing out is paramount to the brand’s success. For fashion brands using Shopify, that’s where choosing the right theme comes into play.

After analyzing more than 2,000 themes from different marketplaces, we found the best 13 Shopify themes for your clothing brands. Whether you are planning to launch your own brand or relaunch your store with a brand-new design, these themes will be perfect for your needs.

Let's get started.

Disclaimer: This article is written by an independent ecommerce expert. The themes recommended in this article are not affiliated with us, except for Aurora, our own theme. Please conduct your own research before making any purchase decisions.

Aurora: conversion-focused Shopify theme for clothing brands

Aurora is the best Shopify theme for clothing brands looking to increase conversions

Aurora is a feature-packed theme designed for clothing and accessory brands. What sets it apart is its large variety of deeply customizable sections and built-in marketing tools eliminating the need for installing 3rd-party apps. Plus, Aurora allows for using videos in nearly every theme section including collages, galleries, and slideshow banners.

Key features of this theme are the following:

  • Enhanced mega menu with in-menu promos
  • Custom collages and galleries
  • Quick product view & quick buy buttons
  • Smart search recommendations
  • Detailed product filters
  • Featured navigation

Clothing brands using Aurora

Although it’s the newest theme on the list, Aurora is featured in the official Shopify theme store, which means it meets the strict requirements set by the Shopify team for quality, speed, and support. It has received an A grade in the GTmetrix speed test and a 98 performance score from Google’s PageSpeed Insights.

Impulse: the most flexible Shopify theme for clothing brands

Impulse is one of the best Shopify themes for clothing brands

Of all of the Shopify themes analyzed in this article, the one that stood out the most was Impulse.

Developed by Archetype, one of the leading Shopify theme developers, Impulse is a flexible theme with 95% positive reviews from over 700 customers. Among its many features, Impulse offers:

  • Cross-selling tools
  • FAQ pages
  • Multilingual support
  • Product badges
  • Product reviews
  • Promo popups
  • Stock counter

Impulse is a highly optimized theme, as its demo store received an A grade on GTmetrix and a 94 performance score on PageSpeed Insights.

Belle: a fast-loading Shopify theme for clothing brands

Belle is a fast-loading Shopify theme for clothing brands

If speed is a priority, Belle is the theme for you. With an A grade from GTmetrix and a 99 score from PageSpeed Insights, Belle had the highest scores from all the themes analyzed.

Besides its high loading speed, Belle is one of the most popular themes on ThemeForest, with over 2,300 sales and an average 4.95-star review from over 140 customers.

Belle can also offer clothing brands many features, including:

  • 20+ skins that adapt to different niches
  • Advanced variant color swatches
  • 5 mega menus for easy navigation
  • A banner gallery to showcase your products
  • GDPR compliance

Stiletto: the best Shopify theme for luxury clothing brands

Stiletto is the best Shopify theme for clothing brands from the luxury segment

Stiletto is the perfect theme for fashion brands who want to offer a luxurious and modern shopping experience. Brands who want to use editorial content, like articles and long-form product pages, can also benefit from this theme.

Some of the best features Stiletto has to offer include:

  • Collection page navigation
  • Countdown timers
  • Dynamic product pages
  • In-menu promos
  • Lookbooks and image galleries

Our speed tests showed some decent results, receiving a B grade from GTmetrix and a 96 score from PageSpeed Insights.

Motion: the best Shopify theme for minimalist clothing brands

Motion is the best Shopify theme for clothing brands with a minimalistic design

Motion is a minimalist theme for brands that want to showcase a simple yet elegant style. With 98% positive reviews from 450+ customers, it has earned a great reputation for its easy setup and modern design.

Among its many features, Motion offers:

  • Animation and video
  • Enhanced search
  • Image zooming and rollover
  • Product reviews
  • Promo popups

The demo theme got a B on GTmetrix and a 97 performance score on PageSpeed Insights. Still, the company says Motion meets Shopify’s performance standards, which ensure a faster shopping experience for buyers.

Highlight: the best Shopify theme for creative brands

Highlight is the best Shopify theme for clothing brands with a creative approach to design

Highlight is a theme with a unique design that will make any brand stand out. Its combination of white space, asymmetrical grids, and animations make it one of the most special on this list.

Some of the best features Highlight has to offer are:

  • Enhanced search
  • Extensive product filters and sorting options
  • Lookbooks
  • Multilingual support
  • Stock counter

The site is also highly optimized for speed, as its demo received an A grade on GTmetrix and a 97 performance score from PageSpeed Insights.

Fastor: the most customizable Shopify theme for fashion brands

Fastor is the most customizable Shopify theme for clothing brands

Fastor is a highly flexible theme for fashion brands that want the most design freedom. As one of the top-selling themes in ThemeForest with over 14,000 sales, this theme has become a powerhouse in the industry.

Fastor offers over 100 skins that’ll allow you to adapt it to your niche. It also offers three category pages and eleven product page styles. The best features Fastor has to offer for fashion brands are:

  • AR and 3D support
  • Cart reminder
  • Countdown timers (including stock counters)
  • Customizable banners
  • Meta chatbot

Fastor demo themes received an outstanding A grade from GTmetrix and a decent 87 score from PageSpeed Insights.

Symmetry: a versatile Shopify theme for clothing brands

Symmetry is one of the most versatile Shopify themes for clothing brands

Symmetry is a theme with a professional look. With over 20 flexible sections and powerful product and collection pages, this theme is highly adaptable for any fashion brand.

As one of the top-selling themes on Shopify, it has earned 93% positive reviews from 290+ customers.

The best features Symmetry has to offer are:

  • Customer testimonials and reviews
  • Live search
  • Product page custom options
  • Promotional mega menus
  • Video marketing sections

Symmetry received an outstanding A grade from GTmetrix and a mediocre 79 score from PageSpeed Insights.

Baseline: a typography-focused Shopify theme for unconventional clothing brands

Baseline is a typography-focused Shopify theme for clothing brands

Baseline is a theme with a strong emphasis on typography, which makes it ideal for eccentric, bold brands. Its brutalist design patterns combined with its grid, color schemes, and type settings generate a unique look and feel.

Some of the most useful features Baseline has to offer are:

  • Built-in banners and popups
  • Cross-selling tools
  • Image zoom and rollovers
  • Powerful mega menus
  • Product videos

Baseline received an A grade from GTmetrix and a 97 score from PageSpeed Insights.

Bullet: the best Shopify theme for clothing brands with physical stores

Bullet is the best Shopify theme for clothing brands with brick-and-mortar stores

Bullet is a theme with a contemporary look, much like the rest of the themes in this list. What makes Bullet stand out from the rest is the features that help brands with physical locations sell online.

Some of these features include:

  • Cart notes
  • Event calendars
  • Infinite scroll
  • In-store pickup options
  • Lookbooks

Bullet scored an A grade from GTmetrix and an incredible 99 score from PageSpeed Insights.

Shoptimized: the best conversion-optimized Shopify theme for fashion brands

Shoptimized is a high-converting Shopify theme for clothing brands

Shoptimized is a theme made for brands that want to focus on generating conversions. It comes with 30 built-in features that allow brands to persuade visitors to buy.

The company states that its features can save up to $2,011 per year on apps. Some of these features include:

  • Fully customizable add-to-cart button
  • Get-it-by timer
  • Product personalization requests
  • Risk reversal section
  • Value proposition section

Shoptimized scored an A grade from GTmetrix and a 95 from PageSpeed Insights.

Halo: the best Shopify theme for budget-conscious clothing brands

Halo is a budget-friendly Shopify theme for clothing stores

Halo is a low-cost Shopify theme that, despite its price, packs 50+ sections, dozens of skins, and many more robust features. With over 2,800 sales in ThemeForest and 4.75-star reviews from more than 120 customers, it’s one of the best themes for its price.

Among its many features, the best ones Halo has to offer are:

  • Bundles and discounts
  • Free shipping threshold
  • Product comparison
  • Product filters
  • Lookbooks and size charts

Halo scored a B grade from GTmetrix and a decent 87 score from PageSpeed Insights.

Chutti: the best Shopify theme for kids clothing brands

Chutti is the best Shopify theme for kids clothing brands

Chutti is a theme with a focus on kids and baby clothing brands. Although it’s relatively new to ThemeForest, its color schemes and features pack a lot of value for its low price.

The best features Chutti has to offer are:

  • Countdown timer
  • Currency switcher
  • Customer review option
  • Mega menus
  • Size charts

Chutti received the worst speed scores from this list, with a D grade from GTmetrix and a decent 68 score from PageSpeed Insights. Still, for its price and niche, it's still a great theme to buy.

5 Must-haves of any Shopify theme for clothing brands

Now that you’ve seen some of the best Shopify themes, let us show you why we picked them. Understanding these five factors will help you understand what makes these themes so good and why you should consider buying them.

1. Visual storytelling focus

One thing that all successful online fashion retailers have in common is their approach to selling. Unlike most large, traditional brands, direct-to-consumer (DTC) retailers use storytelling to engage their audiences.

In fact, one industry expert considers the use of “emotionally aspirational storytelling” as one of the core characteristics of DTC brands. If you look at the stores of all successful DTC brands, you will see what this looks like:

Allbirds uses emotionally aspirational storytelling in their online store

In the case of Allbrids (above), their focus is on promoting sustainable casual waterproof shoes. Instead of just telling you that, they show you how the product looks in real life. This is the type of visual storytelling that separates DTC brands from traditional retailers.

All of our chosen Shopify themes have a strong focus on images like the ones shown above. It’s up to you to create a narrative around them, but adding them to your store will be easy even if you don’t have a lot of technical experience.

2. Extensive product options

All online retailers face one challenge their brick-and-mortar counterparts don’t: their buyers can’t experience their products. To overcome that issue, ecommerce stores use a wide range of tools that educate their buyers about their products, such as:

  • Color swatches
  • Image zooms
  • Product options
  • Size charts
  • Videos

We’ve ensured the following themes offer all or most of these features so you can easily showcase your products.

3. Product discovery features

Finding products in an online store is another challenge that “offline” retailers don’t face. A great fashion Shopify theme would offer a mix of features that allow visitors to find new products efficiently.

Some examples include:

  • Breadcrumbs
  • Mega menus
  • Product filters
  • Recommended products
  • Search bars

4. Marketing and conversions features

Unlike the previous two points, online retailers have one advantage brick-and-mortar stores don’t: they can optimize a store for conversions.

Some crucial features for this purpose include:

  • Countdown timers
  • Product reviews
  • Promotional banners
  • Stock counters
  • Trust badges

The best Shopify themes should ideally offer in-built tools, so you don’t have to install and buy separate apps. Although the following themes aren’t optimized for conversions per se, they all have a good set of features like the ones mentioned above.

5. Speed

Loading speeds have become one of the most crucial ways brands can offer a user-friendly experience. This isn’t just for “friendliness” sake, as loading speeds affect conversions.

One survey from Unbounce found that nearly 70% of consumers said page speed impacted their willingness to buy from an online retailer. The study by Portent, a Seattle-based marketing agency, confirms the direct relationship between conversions and fast loading times:

Graph showing how ecommerce conversion rates depend on the page load speed

Although your store’s loading speeds will depend on many factors outside the scope of your theme, all of our selected themes have fast loading speeds.

Wrapping up

The online fashion industry will continue to grow, as we mentioned at the beginning of the article. If you are an entrepreneur interested in promoting your own clothing brand online, this is the time to do it.

Go through each of the 13 themes on this list and see how they match your brand’s style. Check and compare their features until you find one theme that best balances a default style that you like with the right features.

Once you buy a theme, customize it, so it fits your brand perfectly (and doesn’t look like your competitors who also bought the same theme). By the end, you will be ready to start selling and growing your fashion brand.

Ivan Kreimer is a freelance content writer for hire who creates educational content for SaaS businesses like Leadfeeder and Campaign Monitor. In his pastime, he likes to help people become freelance writers. Besides writing for smart people who read sites like Getsitecontrol, Ivan has also written in sites like Entrepreneur, MarketingProfs, TheNextWeb, and many other influential websites.

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