7 Best MailerLite Alternatives for Shopify

If MailerLite is becoming expensive, check which allowance you’re exceeding: subscribers or email sends. Its Free plan covers 250 subscribers and 2,500 monthly emails. Comfort starts at $12 a month and allows sends equal to 10 times the subscriber tier; Power offers unlimited sends under its fair-use policy. Choose a service that is more generous in the area driving your bill, while still covering the features you use.

For a growing list that you divide into targeted audiences, Getsitecontrol combines unlimited contact storage with charges based on the emails you send. You can build segments around interests, purchases, and engagement without moving into a higher contact tier as your database grows. Shopify Messaging also bills by sending volume. For frequent campaigns to your whole list, Seguno’s unlimited sending is worth comparing. Include automated emails when estimating your monthly volume.

Support can also be a reason to switch. Getsitecontrol includes 24/7 human chat and help designing, configuring, and migrating campaigns, even on Free. That ongoing assistance is valuable when you want to launch a new offer or improve an existing workflow. Compare both the availability of support and the work the team can help you complete.

This guide focuses on Shopify. For a service business, consultancy, or creator newsletter, see our broader comparison of email marketing services for small businesses.

MailerLite alternatives for Shopify

Each tool below has a different strength. Compare its paid allowances as well as its free plan, then use the three campaign examples later in the article to try your shortlisted options with your own store data. Prices are in USD with monthly billing.

Getsitecontrol — grow your list and turn signups into sales

Getsitecontrol is our top MailerLite alternative for Shopify stores that want flexible signup forms, personalised email campaigns, and hands-on help in one platform. Unlimited contacts on every plan let you keep growing and segmenting your audience without paying for a larger subscriber tier.

Getsitecontrol’s Shopify app connects the whole journey from signup to repeat purchase. Build popups and inline forms that match your brand, collect product preferences, and use those details alongside purchase history and engagement to create dynamic customer segments. Shopify product feeds and personalised recommendations make it easy to fill emails with relevant items from your catalogue.

You can send newsletters and promotions or automate welcome sequences, abandoned-checkout reminders, post-purchase messages, and win-back campaigns. A signup form that asks which collection interests a visitor can lead straight into a relevant welcome email, followed by recommendations that reflect later purchases. The visual editors and ready-made templates help you build both sides of that campaign without coding.

The form builder also includes gamified offers, conditional content, and AI-assisted creation. Pro adds advanced popup targeting, answer-based page branching, and popup and email A/B testing, so you can improve how you attract subscribers and what you send them.

Pricing and allowances

All plans include unlimited contacts, email broadcasts, automations, and live chat support. The Free plan has a $0 site fee, includes 10,000 monthly widget views, and has a base email rate of $2 per 1,000 sends.

Pro costs $19/month and includes 100,000 monthly widget views, with a lower base email rate of $1.60 per 1,000 sends. Pro Max costs $29/month, includes unlimited monthly widget views, and lowers the base email rate to $1.40 per 1,000 sends. Getsitecontrol’s prices include taxes. Email credits are purchased separately, with volume discounts available.

This pricing model is especially useful for targeted email marketing: your contact database can keep growing while your sending bill follows the campaigns you actually run. Choose the site plan for the features and widget views you need, with lower email rates on paid plans.

Hands-on support on every plan

Getsitecontrol includes 24/7 human live chat on every plan, including Free. The team can design or adapt popups and emails for your brand, configure targeting and integrations, organise contacts, and help set up automations or migrate existing campaigns at no extra charge.

That assistance continues after your first launch. Whether you need a new seasonal promotion, a more useful signup form, or help rebuilding a MailerLite workflow, you can ask the team to work through the design and setup with you. For a small team managing its own marketing, this is a substantial advantage alongside the software itself.

Mailchimp — broader segmentation and marketing integrations

Mailchimp suits teams looking for more audience controls, reporting, and connections to their other marketing tools.

Mailchimp is worth considering for its combination of segmentation, automated customer journeys, testing, and integrations. Standard is the more relevant starting point for stores seeking advanced segmentation and more elaborate automation; Essentials covers simpler campaigns and shorter flows. For example, you could build a launch audience from purchase history and exclude customers who already bought the new product.

Mailchimp has a current Shopify integration; the 2019 split with Shopify is historical context. Email Vendor Selection’s collection of Mailchimp templates is also useful for assessing its design options.

Pricing and allowances

The Free plan covers 250 contacts and 500 emails/month, with a daily limit of 250 emails. Essentials starts at $13/month for 500 contacts and 5,000 monthly sends, including A/B testing and automation flows with up to four steps.

Standard starts at $20/month for 500 contacts and 6,000 monthly sends, adding more advanced audience and automation features. Premium starts at $350/month for 10,000 contacts and 150,000 monthly sends, with additional team and support options.

Support and considerations

Essentials and Standard include 24/7 email and chat; Premium adds phone and priority support. Free accounts get email support for the first 30 days. Essentials limits automation flows to four steps, while advanced segmentation requires Standard.

The monthly bill also grows with your contact count, including unsubscribed and non-subscribed contacts unless you archive them. Mailchimp is therefore a stronger choice for its broader marketing toolkit than for keeping a growing contact database inexpensive.

Shopify Messaging — email within the Shopify admin

Shopify Messaging suits stores that want straightforward product campaigns and usage-based email billing inside Shopify.

Shopify Email is now part of Shopify Messaging. In a Shopify Email vs. MailerLite comparison, the practical difference starts with where you work: Shopify Messaging keeps campaign creation inside the store admin, while MailerLite provides a separate email platform with landing pages and forms. Product announcements are a natural starting point when your catalogue, customers, and campaign work are already in Shopify.

Pricing and allowances

Basic, Grow, Advanced, and Plus stores receive 10,000 free email sends per month. Additional sends cost $1 per 1,000 up to the 300,000-email threshold, then $0.65 per 1,000, falling to $0.55 beyond 750,000. The Shopify subscription is separate. Marketing automations normally use the allowance; abandoned-checkout emails are always free and excluded from it.

For example, 24,000 countable sends cost $14 in email usage at the first paid band. A 4,000-person list receiving six full-list campaigns reaches that volume before other counted emails.

Support and considerations

Shopify offers 24/7 chat support. Messaging keeps everyday campaigns close to your store data, but signup forms are managed through the separate Shopify Forms app, and custom marketing workflows use Shopify Flow. You may therefore work across several Shopify apps to build the form, audience rules, and email sequence that Getsitecontrol brings together.

Constant Contact — email, events, and social marketing

Constant Contact suits businesses that promote workshops, events, or in-person activity alongside their Shopify products.

Constant Contact combines email with event registration and social marketing tools. It can suit a store that needs to promote an event, collect bookings, and follow up with attendees as part of the same marketing programme. Live phone support is another useful distinction for teams that prefer guided help.

Pricing and allowances

Monthly entry prices cover up to 500 contacts and increase with the contact tier. Lite starts at $12/month and includes 5,000 sends, basic email and social tools, and one automation template.

Standard starts at $35/month with 6,000 sends, adding subject-line testing, more segmentation, and three automation templates. Premium starts at $80/month with 12,000 sends, custom automations, and more advanced segmentation.

Sending allowances scale at 10, 12, and 24 times the contact tier respectively. Extra sends cost $0.002 each. A free trial is available; there is no ongoing free plan.

Support and considerations

All plans include phone and chat support; Premium has priority support. The main restriction is automation: Lite and Standard provide a limited selection of templates, while custom workflows require Premium, starting at $80/month. There is also no ongoing free plan. The broader event and social toolkit is most worthwhile when you use those features regularly.

Seguno — Shopify-native campaigns with unlimited sending

Seguno suits stores that send frequent campaigns and want to manage email editing and automation inside Shopify.

Seguno brings product-focused emails, Canva design tools, and prebuilt automations into Shopify. Standard adds back-in-stock alerts and custom multi-email workflows. A new-arrivals campaign followed by restock notifications is a useful example of how a small team can manage newsletters and ongoing customer messages together.

Pricing and allowances

Starter is free for up to 250 subscribers and includes unlimited sends and prebuilt automations, although some designer templates cost extra.

Standard starts at $35/month for 2,500 subscribers, with unlimited sends, custom automations, back-in-stock alerts, and access to the template collection. Pro starts at $215/month for 25,000 subscribers, adding individual onboarding and deliverability assistance alongside unlimited sending.

Support and considerations

Email and chat are included on all plans; Pro adds a customer success manager. Starter stops at 250 subscribers and does not include custom multi-email automations or back-in-stock alerts. Those features require Standard, and the subscription price rises with the number of active subscribers. Unlimited sending is attractive for frequent campaigns, but it does not remove the cost of growing your list.

Sendvio — email and SMS workflows

Sendvio suits stores that want to manage email and SMS campaigns together, including messages in different languages.

Sendvio supports welcome, checkout recovery, restock, and win-back workflows across email and SMS. For example, a welcome sequence can reflect the subscriber’s language and use SMS only for people who opted into that channel. Forms and product-review tools are also included in its offering.

Pricing and allowances

The Shopify listing separates stored list size from the contacts and sends covered by a plan. Free accounts can send up to 500 emails/month to the first 250 contacts, with no restriction on stored list size.

The Email plan starts at $16/month for 500 contacts and 5,000 monthly emails. Email + SMS starts at $23/month for the same contact and email allowances, plus $3 in monthly SMS credits.

These are monthly rates; annual discounts are available. Higher contact and sending volumes require a larger allowance, and SMS usage beyond the included credit is extra.

Support and considerations

Sendvio offers chat, email, and phone support. Unlimited contact storage does not mean you can email the whole database on Free: its 500 monthly sends cover only the first 250 contacts. Paid allowances increase with the audience you want to reach, and SMS usage beyond the included credit costs extra. The combined email and SMS workflows are the main reason to choose it.

Mailmodo — interactive emails

Mailmodo suits stores that want subscribers to complete a form, survey, or other supported interaction inside an email.

Mailmodo’s AMP functionality can reduce the steps between reading an email and responding. A short preference survey is one example: supported inboxes can display the form, while other recipients need an HTML version linking to the survey. AMP rendering depends on the email client, recipient settings, and approval requirements, so plan both versions.

Pricing and allowances

Mailmodo’s Shopify app listing includes a Free plan for 500 contacts and 4,000 email credits. Its Lite plan costs $49/month for 2,500 contacts, 20,000 monthly email credits, and five active journeys.

At the same contact allowance, Pro costs $99/month for 25,000 credits, ten active journeys, and A/B testing. Max costs $199/month for 37,500 credits and unlimited journeys. These are the Shopify-listed packages; Mailmodo’s standalone website advertises different offers, so confirm which applies when signing up.

Support and considerations

Lite includes chat and email; Pro adds assisted onboarding; Max adds call support and dedicated onboarding. Lite is limited to five active journeys, and A/B testing requires Pro. AMP interactions also depend on the recipient’s inbox, so you must prepare and test an HTML fallback. That extra work makes Mailmodo most compelling when in-email interactions are central to your campaigns.

MailerLite alternatives compared

Here’s how these MailerLite competitors compare on list building, pricing, and support. Getsitecontrol combines flexible forms, targeted emails, unlimited contacts, and ongoing campaign assistance, making it our strongest all-round choice for growing Shopify stores.

Test MailerLite alternatives with three campaigns

You can validate most of the important connections with a welcome email, a checkout reminder, and a relevant follow-up after purchase. Use the following campaign examples to check how each platform handles the messages your store needs.

The live examples below are editable templates from Getsitecontrol’s Design ideas. Their original brand content illustrates a layout; your own campaign needs your products, offers, links, and audience conditions.

Welcome a new subscriber without assuming they bought

The David Yurman template introduces the brand with jewellery photography and a welcome message. It is useful inspiration for a store that wants to establish its style without making a discount the entire reason to subscribe.

In the welcome email example below, Studio Alba introduces its silver collection and explains what subscribers can expect next. The copy acknowledges a signup and invites readers to explore the products, keeping the message relevant to someone who has not placed an order.

Subject

Welcome to Studio Alba

Preview

A first look at our everyday silver collection.

Start with the pieces you will wear often

Thanks for joining Studio Alba. We make silver jewellery for everyday wear, from small hoops to pendants you can layer.

Start with our everyday collection. We will also send you new releases and care tips when there is something useful to share.

Explore everyday silver→

Marta
Studio Alba

Subscribe through the form you intend to publish and inspect the resulting contact. Confirm the subscription status and any preference fields, then check the welcome email. Repeat the signup with the same address to make sure you have not created two competing welcome paths.

Recover the checkout the person actually left

The Schoolhouse template leads with “Take Another Look,” shows a lamp and bulb, and offers a purchase button. It illustrates a product-led reminder rather than a generic “come back” message.

For a live recovery workflow, replace the demonstration products with the customer’s checkout items and use the appropriate checkout destination. The sample itself is not proof that your store data has been connected. Its urgency language should also be changed unless you can substantiate the stock claim.

Subject

Your reading corner is nearly ready

Preview

Return to the lamp you selected.

Take another look at your lamp

You left a reading lamp in your checkout. Use the link below to return to your selection and review the order.

Not sure about the size or finish? Reply to this email and our team can help before you decide.

Return to checkout→

The Field & Form team

Use two controlled test checkouts with different products and variants. Check that each reminder shows the right selection and opens the corresponding checkout. Complete one order before the planned follow-up and verify that your conditions prevent a stale reminder.

An abandoned checkout is not the same event as an anonymous visitor adding a product to a cart. Confirm what the platform can identify and what actually starts the workflow before making the campaign depend on that behaviour.

Recommend something useful after the purchase

The Tarta Gelatina template pairs a table runner with coordinating placemats and colour options. It is a useful starting point for a complementary-product email: the second product helps complete the first choice.

In this table-linen example, the audience is customers who bought a runner and may want matching placemats. Check whether they already bought the placemats before including them. A recent purchase alone is not enough to justify recommending an item they already own.

Timing also changes the message. Before delivery, you might offer styling ideas for the order on its way. A care or review request should not claim that the customer has received the parcel just because the order was fulfilled.

In Getsitecontrol, Shopify product feeds and recommendations can supply product content. Preview the result with relevant order data and inspect the destination links. If you need a precise exclusion or a particular variant, confirm the available conditions rather than assuming “personalised” covers every rule.

How to migrate from MailerLite without losing subscriber data

Plan the move around your audience, active campaigns, and store connections. Keep access to MailerLite until the replacement is working and you have saved the data you need. The steps below also apply when moving from another email service.

Inventory your setup and save a backup

List the signup forms, segments, scheduled campaigns, and automations you use. Record each workflow’s trigger, delays, audience conditions, and exit rules. Note which messages Shopify or another app already sends, including order confirmations and checkout reminders.

Save campaign reports and reusable email content separately from your contact export. Record which subscribers are waiting in an active sequence: their email addresses alone won’t preserve their position in a workflow.

Export contacts with their fields and subscription status

In MailerLite, open Subscribers, choose the relevant subscriber status, and select the whole list you intend to export. Use Set columns to include the fields you need, including Groups, then choose a CSV export from Actions. MailerLite exports the selected visible columns, so check the file before importing it elsewhere. An account administrator is required for exports.

Keep active subscribers distinguishable from unsubscribed, bounced, unconfirmed, and complaint records. Preserve the available signup and consent details, and make sure excluded contacts remain excluded after the move. A Shopify customer record alone does not establish a newsletter subscription.

Map fields, rebuild segments, and connect Shopify

Decide where names, preferences, language, and MailerLite groups belong in the new tool. Groups may become tags; dynamic segments usually need their rules recreated. Document the mapping before importing the full list.

Import your contact list with its fields and subscription statuses preserved, then review the resulting records, including active subscribers, unsubscribed contacts, and saved preferences. Check that your segments include and exclude the intended people. Connect Shopify and verify that customer, product, and order data reaches the new platform as expected; a contact CSV does not recreate a live store integration.

Authenticate your domain and rebuild forms and workflows

Configure the new provider’s domain authentication, sender name, From address, and reply-to address. Follow its DNS instructions while retaining records still needed by other services. Check the unsubscribe link and where replies arrive.

Recreate signup forms and automations before activating them. Update form destinations and any integration that still sends new subscribers to MailerLite. Keep replacement workflows inactive while you verify triggers, delays, product data, and exit conditions. Decide how to handle people already partway through a sequence, so a list import does not restart every welcome series.

Test, switch over, and monitor

Use the three campaigns above to test signup, checkout recovery, and post-purchase messages. Review actual emails on desktop and mobile, including product links, discounts, subscription status, and unsubscribe handling.

At the agreed switch time, capture any new signups and unsubscribes since your first export. Turn off each old marketing workflow as its replacement goes live, and keep Shopify’s operational notifications accounted for. Send first to a small, engaged audience, then monitor delivery failures, complaints, unsubscribes, clicks, and resulting orders as you expand. Cancel the old plan after the new setup is stable and your exports are safely stored.

MailerLite migration checklist

Migrating from MailerLite to Getsitecontrol

Moving to Getsitecontrol brings your contact list, signup forms, and Shopify email campaigns into one platform. Its support team is available around the clock to help with the transition, including organising contacts, recreating designs, and configuring workflows. That hands-on assistance is included on every plan.

Your store and contact list

The Getsitecontrol Shopify app connects your store with the product and customer data behind your campaigns. You can import your contact list from a MailerLite CSV, matching its columns to contact fields and adding a tag such as “Imported from MailerLite” to keep the source easy to identify.

The import gives your existing audience a home in Getsitecontrol, with the names, preferences, and other fields you use to personalise emails. Subscription status remains part of that move: unsubscribed and other excluded contacts stay outside your subscribed audience. The support team can help you organise the import and check the resulting contact records.

Subscriber fields and segments

Getsitecontrol combines contact fields, tags, purchase history, and engagement in dynamic segments. The preferences and groups you bring from MailerLite can therefore become the basis for relevant audiences, with membership updating as customers meet the conditions. The team can help recreate those audiences and adapt them to the campaigns you want to run.

Your sending domain

A verified sending domain lets your emails arrive with your own branded sender address. Getsitecontrol provides the records needed for domain authentication, along with settings for your sender name and reply-to address. Support is available to help with the configuration, so the technical setup does not have to hold up your move.

Campaigns and workflows

Your welcome series, checkout reminders, and post-purchase follow-ups can be recreated around Getsitecontrol’s Shopify triggers, audience conditions, and product feeds. The support team can rebuild your email designs and workflows for you, while the Ask AI assistant helps create and refine signup forms from your description.

Importing contacts does not need to restart their welcome emails: the import workflow option gives you control over whether those contacts enter an automation. The campaign examples and migration checklist above provide a way to review the new setup before the corresponding MailerLite campaigns are retired. Design and setup help remain available as your marketing develops.

Choose the MailerLite alternative that fits your store

Getsitecontrol is our first recommendation for Shopify stores that want to turn more visitors into subscribers and keep those subscribers engaged with relevant product emails. Its targeted signup forms, customer segments, product recommendations, and automated follow-ups work together, giving you a clear path from the first signup to the next purchase.

For stores looking for better alternatives to MailerLite as their audience grows, unlimited contact storage and usage-based sending are another reason to consider Getsitecontrol. You can keep building your list and sending well-targeted campaigns, with 24/7 human support and design and setup assistance included on every plan.

Consider Shopify Messaging if working entirely inside Shopify is your priority, or Sendvio if you need email and SMS in the same workflow. For the combination of list building, personalised emails, and Shopify follow-ups covered in this guide, choose Getsitecontrol and use the campaign examples to prepare your first messages.