“Thank You for Subscribing” Email Inspiration (with Templates)

10 Examples of “thank you for subscribing” emails we love

Welcome emails average an open rate of 83.63% and a click-through rate of 16.6% — far above typical marketing emails. That makes them the highest-performing message you'll ever send. So what do successful ecommerce brands include in theirs?

Let's look at 10 examples.

1. Your discount is here

Since most ecommerce companies grow their email lists using discount incentives, their welcome emails are crafted around discount delivery. But this doesn’t mean you can’t spice things up.

For example, this is how Irregular Sleep Pattern, a bedding and sleepwear brand, welcomes new subscribers.

This short email accomplishes a lot. Not only does it deliver the welcome discount code, but it also shows the product, and introduces the team behind the brand.

What you can learn from this email

GIF instead of a still image

Motion is an effective bottom-up attention-grabbing technique increasing the chances that the email receiver will stop and read the content.

Clear call to action

Concise copy inviting a reader to go back to the store and use the coupon.

Brand identity

Note how the color palette of the key elements is aligned with branding.

Larger global brands are using a similar approach. For instance, Adidas also delivers a welcome discount code and encourages subscribers to act fast by adding the date when the offer becomes invalid.

To make the sense of urgency even more apparent, you can add a countdown timer GIF to your email.

If you need to craft a brief welcome discount email, feel free to use the text templates below and tailor them to your needs 👇

Welcome

We’re thrilled to have you here, {{name}}

As a thank you for joining us, here is your 15% discount code:

15OFF

[Visit store now]

You can apply this coupon to any order amount. Just copy the code to the clipboard and paste it at checkout.

Come back soon! It's a pleasure shopping with you.

{{Brand name}} team

You’ve received this email because you signed up for a {{Brand name}} newsletter

Here is another option for the signup confirmation text — slightly more concise and evoking a sense of urgency.

You’ve unlocked a welcome offer, {{Name}}

We’ll now keep you posted about new collections, sales, and promos.

Next time you visit our store, use your personal discount code to get 15% off your purchase.

15OFF

[Visit store]

Hurry up! The promo expires in 14 days.

{{Brand name}} team

You’ve received this email because you signed up for a {{Brand name}} newsletter

Wondering what else you can include in a welcome email, except for a discount code? Keep reading to see more ideas.

2. Peek at our bestsellers

Suppose you aren’t offering a discount in exchange for an email. How do you pique the interest of new subscribers then?

One way to do that is by showcasing some of your best items.

Mejuri is an excellent example of a jewelry brand benefiting from email marketing. In their welcome email, they introduce their vision and feature some of the most beautiful pieces.

Besides the fact that these visuals are absolute thumb-stoppers for anyone mildly interested in jewelry, the images are also clickable, so the shopping experience starts right in the inbox.

What you can learn from this email

Bold copy

Mejury isn’t afraid of saying things like “gift your damn self” and using their own tone of voice, making the message more memorable.

Product category links

The email features popular product categories using clickable cards to entice you to explore further.

True Classic, a men’s apparel brand uses a similar approach. However, instead of a gallery, they use a GIF to showcase their most popular T-shirt collection.

Product image slideshows are an excellent way to showcase bestsellers, demonstrate product features, or evoke the right emotion in your subscribers. Don’t be afraid of using GIFs instead of still images in your emails and see if your engagement rate spikes.

3. Did you see something you like?

When a new subscriber joins from a product page, they’re not just joining your list — they’re signaling interest. And that gives you a golden opportunity to make your welcome email feel tailored from the start.

Burga, a phone case brand, leans into that moment. Instead of sending a generic “thanks for subscribing” message, they feature the exact product the shopper had just viewed, giving them a reason to come back for it.

What you can learn from this email

It’s personalized

The email spotlights the specific product the subscriber was eyeing, not a random bestseller.

It adds urgency

The copy encourages you to act but doesn’t add too much pressure.

It’s clear and focused

One product, one message, one CTA, no distractions.

This type of email is easiest to implement if your store is on Shopify, where most email marketing apps can easily sync browsing or cart data. On other platforms, it may require more custom setup.

Whether the trigger is a product view or an abandoned cart, the takeaway is the same: when a subscriber joins from a product-specific context, follow up with relevance. A well-timed nudge like this can be the difference between a casual visitor and a first-time buyer.

4. Be the first to see the new collection

Bestsellers aren’t the only category worth featuring in a welcome email. You can also talk about the seasonal collection, holiday collection, products on sale, or new arrivals.

For instance, Gymshark, a training apparel company, thanked me for subscribing to their newsletter and invited me to explore their latest drops right away.

Gymshark does a lot of things well in this email. One of my favorite parts is the way they make you feel special by offering sneak peeks at the new drops and an “inside” look at the sales.

What you can learn from this email

Free shipping reminder

The minimum order requirement for free shipping at the top of the email removes one of the most common buyers’ concerns – the unexpected shipping cost.

Sense of urgency

Clear code expiration date encourages you to act fast because the offer is time-limited.

Clear CTA

The CTA button inviting subscribers to go back to the store and explore new arrivals sets the key action, with no distractions.

5. Learn how our brand stands out

Your welcome email is also a great place to share your brand’s unique value proposition (UVP) and show what makes you different.

Everlane, an online clothing store, does an amazing job at explaining how its core values – exceptional quality, ethical production, and transparency – are reflected in the brand, and what it means to customers.

What you can learn from this email

The brand’s vision

This welcome email shows you that Everlane is not just another fashion brand, but a brand with a clear mission.

Behind-the-scenes photo

Everlane uses the show, don’t tell approach to demonstrate the level of care they have for products and customers.

On-brand color theme

The thoughtful color choice makes the email look on-brand and visually appealing.

6. Get to know the brand

Instead of focusing on the core values, you may want to go the extra mile and share the story behind your brand, talk about the team and product. While it’s not the most common approach, it helps create a deeper level of connection with subscribers.

Here is an example of how Honest Basics, a sustainable clothing brand thanks new email subscribers for joining the newsletter.

Notice how the photos throughout the email maintain readers’ attention and make the message resonate with its audience. This email is well-structured and it manages to deliver a good deal of information concisely providing the readers with options for the next step.

What you can learn from this email

Celebratory opening

The “You did it” headline immediately makes subscribers feel good about joining, creating a positive brand association from the first line.

Structured brand story

Three distinct sections (“This is us,” “Our mission,” “Value for you”) deliver information in digestible chunks, making it easy to scan.

Authentic visuals

Warm, genuine images of real people reinforce the brand's sustainability values and create an emotional connection with subscribers.

7. See what other customers are saying

Even if your brand is well-known, customer reviews, testimonials, and ratings make an excellent addition to the welcome email sequence. However, if your company is new, using social proof is crucial. No one wants to be the first customer of a new brand, and you want to work with this objection on every step of the funnel including your welcome sequence.

The Sill, a houseplant delivery and plant care brand, recognizes the power of social proof – and uses it in their welcome email.

What you can learn from this email

Brand’s mission

The email opens with the “Plants Make People Happy” motto, and segues into the role of The Sill.

List of resources

Acknowledging that caring for plants might be a new activity for some, The Sill links to the beginner-friendly resources.

8. Welcome to the club

If you prefer to keep your welcome email concise, you can just show your appreciation and tell subscribers what happens next. Explain what they have signed up for, what types of emails they’ll be getting, and how often.

Looks Like Summer (LLS), a fashion brand from Portugal, does exactly that. Their email welcomes new subscribers to “The Sun Lovers Family” and reminds them of the biggest benefit of being on the list – exclusive deals available to subscribers only.

A quick welcome note like this one will work well, regardless of the incentive and the channel people use to join your newsletter. And in the case of LLS, images speak better than words.

What you can learn from this email

Free shipping notification

LLS ships all orders for free worldwide, and it’s the type of information worth mentioning at the top of the email.

Product showcase

Instagram-grid style collage helps feature bestsellers in a natural, unobtrusive way.

Links to popular categories

The email ends with clickable blocks leading to the product categories.

9. Join our rewards program

Finally, if you have a loyalty program, you can thank newcomers for subscribing and invite them to start earning rewards. Aday, a sustainable multi-use clothing brand for women, makes it clear why joining the program is a great idea, and how exactly one can do that.

What you can learn from this email

Consistent CTA

There are three CTA buttons with different texts calling for the same action.

Clear value

This is an example of a great use of icons, lists, and concise copy to communicate the value and next steps.

Product recommendations

Words are great, but nothing works better than pictures of the actual products that should incentivize you to join the program.

Time to craft (or revise) your welcome email

Here's what surprised me most while I was doing the research for this article: out of 30 ecommerce brands I subscribed to, several never sent a welcome email at all. I hold no grudge, but it’s a lost opportunity.

When someone has just granted you access to their inbox, they're actively expecting to hear from you. That immediate anticipation makes welcome emails uniquely powerful compared to any other message you'll send.

According to Litmus's State of Email 2025 report, only 42% of companies send onboarding or welcome emails. That means more than half are missing this critical first touchpoint.

Even if you haven’t crafted your perfect welcome sequence, you can always send a quick note saying “Thank you for subscribing to our newsletter. Stay tuned to hear about our new collection.” A basic message will always outperform silence. But if you want to match the performance of top ecommerce brands, you need three things: the right message, professional design, and immediate delivery.

Getsitecontrol makes welcome email automations easy. It's a beginner-friendly email marketing platform, offering beautiful templates designed for ecommerce.

Each template is fully customizable: adjust colors, swap images, edit copy, and rearrange sections to match your brand. More importantly, Getsitecontrol lets you tag subscribers based on their interests (what they selected in your signup form) or their behavior (which links they click in your welcome email). This way, you can send more targeted email campaigns that actually convert.

The entire setup – from picking a template to launching your automated welcome series – takes less than 30 minutes. Go ahead and give it a try!