How This Fashion Brand Boosted Email Signups by 2.2X with Getsitecontrol

Like many ecommerce business owners, Sophie Burner — CEO of Urbankissed — saw email as one of the most valuable marketing channels.

Looking for a better way to grow their list, Sophie’s team launched a branded newsletter popup with Getsitecontrol.

Within a year, they more than tripled their subscriber base — all while staying true to their brand aesthetic.

Here is their success story.

Meet Urbankissed

Urbankissed is an online marketplace for handmade treasures & unique finds from carefully curated small brands that care about their artisans. Their online marketplace is hunting for the most extraordinary brands full of treasures to bring you a range of products that are as unique as you are and will make your heart beat faster.

Urbankissed stocks over 100 European brands and has a broad category offering including vegan sneakers, linen shirts, and floral dresses.

Urbankissed is run with love by a female-led team, and their highly engaged community of conscious shoppers sets them apart in the ethical fashion space.

Their messaging is engaging and fun. It promotes conscious consumption in a playful way with quotes like “Run with love, not by algorithms!” and “Don't get me diamonds. Get me jewelry made with love!”

Before: Inline forms converted only 0,9% of visitors

Before implementing Getsitecontrol, the brand was using solely inline forms to grow their list:

However, inline signup forms converted less than 1% of store visitors into subscribers.

The team knew that increasing their signup rate would help them grow the list, better connect with their audience, build loyalty, and drive sales.

That’s when they turned to Getsitecontrol — looking for a tool that could help them design more engaging, better-targeted signup forms without sacrificing brand aesthetics.

Designing a high-converting popup

As a brand, you always want to make sure your website popups align with your branding. So did Urbankissed.

With help from Getsitecontrol’s support team, Urbankissed launched a custom-designed popup that matches their brand’s visual style and marketing tone, without needing developers.

This email opt-in form pops up after a visitor spends 15 seconds on the Urbankissed website, thus ensuring that only those who are interested in the brand are invited to join the newsletter.

In Sophie’s words, the key reason why her team chose Getsitecontrol is because of its visually appealing popup designs and versatile targeting settings. Specifically, they wanted a tool that would allow for setting very precise rules, such as the ability to show the popups again after a specified period, exclude visitors from specific IPs, and more.

After: 2.2X signup rate improvement

Within the first year of using Getsitecontrol, Urbankissed grew its mailing list by approximately 250%.

They also saw a notable jump in their signup conversion rate — from 0.9% to 2% — more than doubling performance and surpassing the industry average of around 1%.

Today, Urbankissed continues to use Getsitecontrol to grow and manage their email list, which they rely on to share product updates, launch announcements, and seasonal promotions with their highly engaged audience.

Want to grow your email list like Urbankissed?

Getsitecontrol is built for small ecommerce brands that care about both performance and aesthetics. Use it to create branded popups, automate email marketing campaigns, and track results.

If you’d like help designing your first popup, reach out via live chat or email us at help@getsitecontrol.com. We’ll make sure it looks great — and maybe even turn your story into our next success case.