Email broadcasts allow you to send an email to your subscribers in bulk. You can use broadcasts to let people know about an ongoing promo, a new product or collection launch, the return of a beloved product in stock, and any other piece of news you’d like to share with your audience.
You can craft your email and send it immediately, or schedule it for a specific date and time.
In this guide, we’ll walk you through the creation and launch of your first email broadcast, and show you all the options this feature offers.
1. Create the broadcast
For starters, log in to your Getsitecontrol account and switch to the
+ Create broadcast.
2. Select the recipients
From the broadcast main screen, click
+ Add condition.
The following menu with the available conditions will open:
From this menu, you can choose the conditions that your contacts need to meet to be included in the broadcast. If you don’t select any conditions, the broadcast will be sent to everyone in your contact list.
Let’s briefly discuss each condition.
Use this condition if you want to target contacts who have certain tags. To learn more about assigning tags to your contacts, watch our video tutorial.
Use this condition to target contacts who belong to specific segments in your database. To learn more about audience segmentation, read this dedicated article on our blog.
There are two marketing statuses in this menu: subscribed and unsubscribed. Use this condition if you need to target those who’re subscribed to your newsletters or those who’ve unsubscribed from your emails, separately.
Your contacts’ emails have to match/partially match/not match a particular value to be included in the broadcast. For example, this condition can exclude your company email domain from the email broadcast, or exclude other email domains, like gmail.com, yahoo.com, etc.
Your contacts’ phone numbers have to match/partially match/not match a specific value to be included in the broadcast. This condition can be used to target/exclude specific prefixes, for example.
Your contacts’ first names need to match/partially match/not match a specific value to receive your email broadcast.
Your contacts’ last names need to match/partially match/not match a specific value to receive your email broadcast.
Your contacts need to be from a specific country or area to get your email.
❗The system retrieves the contact’s location from the Contacts section of the dashboard. The location displayed in the Contacts section might have been imported from a third party, detected by the widget that collected the contact, or entered manually.
It’s possible to assign more than one value to the same condition, for example to target contacts from several countries:
You can also combine different conditions to create a set:
When the conditions are connected by an AND operator, all conditions must be true for the contact to be included in the broadcast.
When the conditions are connected by an OR operator, at least one condition must be fulfilled for the contact to be included in the broadcast.
Once you’ve selected the conditions in the
Recipients section, it’s time to create your email.
3. Craft your email
To start crafting your email, click the
+ Create email link:
At this point, you’ll have three options to create your email:
Start from scratch
Here’s an example of an email broadcast created in Getsitecontrol:
Use premade emails
Premade emails are templates you can use as a base to save time when creating your own emails.
Premade emails are completely customizable.
Reuse my emails
The third option allows you to reuse an email you have previously created or a template you have saved.
You’ll find an option to save your own emails as templates in the email editor:
You can reuse your emails and templates as they are or tailor them to your broadcast.
To learn more about crafting emails in Getsitecontrol, read our text guide.
Once you’re done editing your email and setting up the broadcast, click
Save & close and move on to the next step.
4. Launch or schedule the broadcast
Schedule button at the bottom of the broadcast card.
You can send the broadcast immediately or schedule it for a later date and time:
At the bottom of the popup you’ll see how many emails will be sent with the broadcast and what your email balance is.
When you are ready, hit Start broadcast and your broadcast will be sent to the recipients you have selected.
Do not hesitate to message us if you need help setting up your broadcast, our Tech Support team will be happy to assist you.