How to use email broadcasts

First, choose one of the following options to start crafting your email:

Start from scratch

If you select Start from scratch, you’ll be working on a clean sheet: you’ll type your own copy and add visual elements to the email: images, CTA buttons, countdown timers, product cards, etc.

Here’s an example of an email broadcast created in Getsitecontrol:

Use premade emails

Premade emails are templates you can use as a base to save time when creating your own emails.

Premade emails are completely customizable.

Reuse my emails

The third option allows you to reuse an email you previously created or a template you have saved.

You’ll find an option to save your own emails as templates in the email editor:

You can reuse your emails and templates as they are or tailor them for each promo.

📌 To learn more about crafting emails in Getsitecontrol, read our text guide.

Once you’re done editing your email, click Save & close and move on to the next step.

3. Select the recipients

Сlick the Schedule button at the bottom of the broadcast card.

At this point, you can choose between two options:

1. Target contacts from an existing segment
2. Target contacts who meet conditions of your choosing

Targeting contacts from a segment

When targeting contacts from a segment, you’ll simply choose the existing segment from a list:

📌 To learn how to create a segment, watch our video tutorial.

Targeting contacts who meet conditions

To manually select the conditions that your contacts need to meet to receive a broadcast, click + Add condition.

There are two groups of conditions in the menu. The first group includes conditions about the characteristics of the contacts:

The second group includes conditions about their interaction with previous emails from you:

❗ If you don’t select any conditions, the broadcast will be sent to everyone in your contact list.

Let’s briefly discuss each condition.

Conditions about your contacts’ characteristics

• Tag — Use this condition if you want to target contacts who have certain tags.
  📌 To learn more about assigning tags to your contacts, watch our video tutorial.
• Segment — Use this condition to target contacts who belong to specific segments in your database.
  📌 To learn more about audience segmentation, read this dedicated article on our blog.
• Marketing status — Use this condition if you need to target those who’re subscribed to your newsletters or those who’ve unsubscribed from your emails, separately.
• Email address — If you use this condition, your contacts’ emails have to match/partially match/not match a particular value to be included in the broadcast.
• Phone number — Your contacts’ phone numbers have to match/partially match/not match a specific value to be included in the broadcast.
• First name — Your contacts’ first names need to match/partially match/not match a specific value to receive your email broadcast.
• Last name — Your contacts’ last names need to match/partially match/not match a specific value to receive your email broadcast.
• Country — Your contacts need to be from a specific country or area to get your email.
  ❗The system retrieves the contact’s location from the Contacts section of the dashboard. The location displayed in the Contacts section might have been imported from a third party, detected by the widget that collected the contact, or entered manually.

Conditions about your contacts’ interaction with your emails

• Sent — Contacts who have received one or more of your broadcasts. You can set this condition so that they need to have received all the broadcasts that you select, or any of them.
• Opened — Contacts who have opened one or more of your broadcasts. You can set this condition so that they need to have opened all the broadcasts that you select, or any of them.
• Clicked — Contacts who have clicked a link or button in one or more of your broadcasts.
• Count sent — Contacts who have received more, less, or a given number of your broadcasts.
• Count opened — Contacts who have opened more, less, or a given number of your broadcasts.
• Count clicked — Contacts who have clicked on a link or button in more, less, or a given number of your broadcasts.
• Last date sent — Contacts who have received the last broadcast from you before, after, or during a given period of time.
• Last date opened — Contacts who have opened a broadcast from you before, after, or during a given period of time.
• Last date clicked — Contacts who have clicked on a link or button in a broadcast before, after, or during a given period of time.

It’s possible to assign more than one value to the same condition, for example to target contacts from several countries:

You can also combine different conditions using AND and OR operators:

When an AND operator connects the conditions, all conditions must be true for the contact to be included in the broadcast.

When an OR operator connects the conditions, at least one condition must be fulfilled for the contact to be included in the broadcast.

If you want ideas and examples of who you can target with your promo emails, you can use a targeting template.

Built-in targeting templates

Targeting templates are sets of predefined conditions based on the most frequent scenarios in email marketing. Here are the templates you can choose from:

If you’re on Shopify, the templates will allow you to target your customers based on their purchasing habits as well:

As an alternative method to create a broadcast, you can also start by selecting the recipients first. In this case, go to the Contacts section of the dashboard:

First, select the conditions your contacts need to meet to receive your broadcast.

Next, select all of the contacts that have been filtered and click the Send email button at the bottom of the page:

After that, you’ll see a pop-up window that will prompt you to start creating an email, as we described in step 2 of this guide.

4. Launch or schedule the broadcast

Whichever route you choose, once those steps are complete, it’s time to launch or schedule the broadcast. Hit the Schedule button at the bottom of the broadcast card to proceed:

You can send the broadcast immediately or schedule it for a later date and time:

At the bottom of the popup, you’ll see how many emails will be sent with the broadcast and what your email balance is.

When you are ready, hit Start broadcast and your broadcast will be sent to the recipients you have selected.

Do not hesitate to message us if you need help setting up your broadcast, our Tech Support team will be happy to assist you.