Increase conversions by showing popups after a time delay

Increase conversions by showing popups after a time delay
Nina De la Cruz
Nina De la Cruz 3 min read

Website popups are controversial creatures. Some believe they are great when it comes to engaging visitors, while others claim them to be intrusive and distracting.

Yet it's never about the tool — rather about the way you use it on the website. If you want your audience to see the popup but don’t want it to disturb them, time delayed popups may become a middle way.

How do delayed popups work?

Delayed popups are shown after visitors spend a certain amount of time on a webpage.

The question is how long this time delay should be.

If you choose to show your popup too soon, it may interrupt visitors’ experience on the page. That’s exactly what everyone is afraid of when it comes to popups: that your visitors will get annoyed and leave the page without a second thought.

However, if the delay is too long, they may leave before even seeing the popup, and you’ll end up losing potential engagements.

There is no one-size-fits-all approach here: the best timing for two different sites might be very different as well.

And because no one knows your site better than you do, you’ll have to make a data-based decision here. Statistics may come in handy.

1. Take note of the average time people spend on your website

Your Google Analytics account will show you how long visitors usually stay on the site and on specific webpages. Based on this information, you’ll be able to estimate the right moment to show the popup.

2. Run an A/B test

Once you’ve found out the average visit time, you still may have several variants of timing. To figure out which one works for your audience, you can test popups with different delay settings using A/B testing.

How to set up a timed popup in Getsitecontrol?

Now that you know the reasoning behind choosing delayed popups, let us show you how to create one. Below is a step-by-step guide you can follow no matter which platform your website is built on.

  1. After you log in to your Getsitecontrol dashboard, click +Create widget on the left-hand side and choose the solution you’re looking for. You can use timed popups to collect email addresses, run polls, ask for visitors’ feedback, or just display calls-to-action.

  2. Select a webpage position and a template and click the Continue → button.

  3. On the Content tab you can change the copy, customize the names of the fields, modify or remove them, or add new ones.

  4. Switch to the Targeting tab to select the moment when your popup will appear. In the Start to display the widget section, remove the default condition and click the +Add condition link. Choose the Time on page or Time on site option and enter how long the delay should be, in seconds. Click Done to save settings.

  5. Click Save & close to save your widget. When you are ready to publish it on your website, activate your popup and it will go live at once.

Time delayed popup examples

Now let’s find out how you can use Getsitecontrol time delayed popups to engage your site visitors.

Delayed subscription form

A signup form that is shown after a delay is a classic example of a delayed popup. Popups of this type work especially well in blogs: the visitors who have already spent a while reading are way more likely to subscribe than new ones.

All you have to do is to find out the average time your readers spent reading blog articles and estimate the best time to show the form.

Timed survey

It’s also important to target the engaged audience when it comes to running surveys. Visitors who stay on your site for a while are obviously interested in your services or goods. So it sounds like quite a good idea to ask for their opinion.

To make the results even more accurate you can show the widget only on product pages to make sure that site visitors see what exactly they are asked about.

Delayed contact form

Delayed popups can be useful for communication encouragement too. For instance, you can put a delayed form for questions and comments on your site.

In this example, you can show it on several site sections with a delay of 10-20 seconds so that the visitors who have enough interest in your platform could learn more about it by asking questions.

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