Target engaged visitors with scroll triggered popups

Target engaged visitors with scroll triggered popups
Maria Smirnova
Maria Smirnova 4 min read
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Popups are known to be terrific attention grabbers, yet it’s often hard to find the right balance between efficiency and annoyance. For instance, with welcome popups you can be sure your message will be seen by the visitors. However, some people believe that these popups are intrusive and create poor website experience.

If you’re looking for a middle ground – a popup that gets seen by your target audience and doesn’t appear annoying at the same time – scroll triggered popups are your best bet.

What is a scroll triggered popup?

A scroll triggered pop-up is displayed after a visitor scrolls down a certain percentage of a page.

Such popups can contain an email opt-in form, a survey, a contact form, or just a call to action. They tend to have higher conversion rates for a few reasons:

  1. Targeted visitors are already engaged with your content
    Technically, you’re displaying a CTA to those who have shown interest in your website. Since you already got their attention, chances are they might be interested in what you have to offer too.

  2. Scroll triggered popups are less likely to be closed or ignored
    Here is the deal with popups: when they are displayed too early, people often close them without even reading the message – sometimes reflexively. Having a popup show up after a while is way less intrusive and doesn’t create the urge to hit the X button.

  3. You can set them to appear at a precise moment
    Let’s say you have a blog article about scroll triggered popups. You might want to display a call to action exactly when your visitors get to the technical part where you explain how to create popups on a website. All you need is to evaluate the percentage of the content visitors go through before reaching this part.

Scroll triggered popup examples

Now let’s take a look at how you can use Getsitecontrol scroll triggered popups to increase your website conversion rates.

Opt-in form with a lead magnet

Opt-in popup forms that appear when a user reaches a certain percentage of the page, are a go-to solution as is, but there is a way to make them even more effective. Instead of displaying a generic suggestion to sign up, try to offer a lead magnet in exchange for an email address.

The logic is simple. If your site visitors have scrolled deep enough into your website, they are clearly interested in your topic, and a valuable piece of information could become a perfect incentive for them.

Sale announcement

Another thing you can use scroll triggered popups for is offering discounts to customers — and eventually boosting your online store sales.

Let’s take this popup as an example. It has a discount coupon in its copy, and the CTA button leads to the store where one can place an order — very easy and very enticing. Notice how the copy on this popup creates a sense of urgency and uniqueness of the offer.

With scroll triggered popups you can get several times more sales per day than through the store page alone.

Getsitecontrol blog: invitation to subscribe to updates

On Getsitecontrol website, we use scroll triggered subscription forms ourselves to engage with blog readers and encourage them to sign up. The popup below is shown when a visitor reaches 50% of the page, so that only those who might be truly interested in our marketing newsletter could see it.

We get a steady conversion rate of over 2%. That means more than 2% of those who see the form, fill it out.

How to create a scroll triggered popup

Now that you know why scroll triggered popups are so popular, let us show you how to create one.

Remember, with a scroll triggered popup you can collect email addresses, survey your visitors, encourage them to leave feedback, or just display a call-to-action.

Below is a step-by-step guide you can follow no matter which platform your website is built on.

  1. Log in to your Getsitecontrol dashboard, click +Create widget and choose the solution you’re looking for. Then hit the Continue → button.

  2. Switch to the Targeting tab to select the moment when your popup will appear. In the Start to display the widget section, remove the default conditions, click +Add condition and choose the Scroll depth option. Then type the necessary percentage (25%, 50%, 75%, etc.) in the field and click Done. Note that if you choose 100% the popup will be shown when a visitor reaches the bottom of the page.

Adding a targeting rule for scroll depth

  1. Click Save & close to save your widget. When you are ready to publish it on your website, activate it and it will go live at once.

You’re reading Getsitecontrol usecase collection where we talk about the best practices for using website popups. This usecase is a part of Build email list section.

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