Want to grow your email list? Well, the first step is to add an email
Does it sound like something you were looking for?
We’ve prepared this post to help you get started and provide a few tips on how to make your email form more effective.
The examples we show in this post have brought other Getsitecontrol customers a 2x increase in email subscriptions.
Here is how to create a basic email
opt-in form in less than 5 minutes
- Login to your Getsitecontrol account.
- Click +Create widget and choose Collect email addresses from the dropdown list.
- Choose a webpage position for your
opt-inform: classic modal popup, slide-in, bar, or panel. Then select one of the available widget templates and click Choose & customize.
- On the Content tab, add convincing copy and a clear call-to-action. Here you can also choose what should happen when your site visitor clicks the widget button or its background.
- If you’d like to change the look of the template, you can do it on the Appearance tab: change the colors of the widget and, if necessary, its size and paddings.
- Click Save & close to save the changes. When you are ready to publish the widget, activate it.
Once you’ve finished with these steps, the email
Choose what happens after the submit
On the Content tab, you can not only edit the widget texts, but also choose what happens after someone clicks the button on your form. Just automatically close the widget, place a “Thank You!” note, redirect new subscribers to another URL, or show another widget — it’s up to you.
This feature is often used for encouraging further actions and delivering lead magnets. For example, you can offer a free ebook in exchange for an email address, and once site visitors fill the form, let them know that they can find an email with the book file in their inbox.
opt-in form with email marketing software
Getsitecontrol allows for smooth integration with 25+ most popular email marketing apps including MailChimp, Constant Contact, Aweber, and others. If you have the website up and running, you should connect the software right away, so that every new subscriber would go directly to your mailing list.
You can connect your Getsitecontrol account to the chosen email marketing software on the Integrations tab.
on-page behavior triggers and targeting
Now that you have a fully-functioning email
You can choose to display the subscription form only to certain segments of your audience based on their location, language, browser, and other parameters. Say, you only need to collect subscribers from certain countries, or coming from selected websites, or viewing your site from specific devices.
It’s also possible to define at what moment the form appears on the page: instantly, after a visitor scrolls down, after they spend a certain amount of time on a webpage or on the site in general. You can also target idle visitors or those who are trying to leave your site.
Opt-in form best practices you should have in mind
By now, you should have a clear idea of how to create an
Add incentives (lead magnets)
Here is the deal. Most people aren’t too excited to receive brand newsletters these days because their inboxes are already cluttered. That’s why you need to come up with an enticement and provide some value in exchange for an email address if you want to grow your list faster.
The trick is to find out what type of value will be relevant to your audience. Is it an ebook? A cheat sheet? A discount or free shipping maybe?
Think of your marketing persona and their pain points, and you’ll come up with an idea of what can be a lead magnet.
Customize signup forms for different pages
Imagine, you’re reading a blog post about vegetarian recipes and an email subscription form pops up. Which one will be more enticing?
- The one offering “Best
- The one offering “Best vegetarian
Most likely, the latter.
Naturally, people are more inclined to subscribe to the information they are interested in. In other words, you have more chances to convert a visitor by offering something similar to what they are already consuming on your website.
In Getsitecontrol, to display selected
opt-informs on selected pages, you’ll just need to specify the page URL on the Targeting tab.
Get creative (and straightforward) with the copy
And while we’re on the subject of making
Here are three tips:
- Specify what they are signing up for
Compare “Subscribe to our newsletter” and “Subscribe to receive our most popular articles roundups weekly”.
- Use social proof if it’s relevant
Compare “Become our subscriber” and “Join 10K blogging enthusiasts who have already subscribed”
- Avoid boring CTAs placed on the button
Compare “Subscribe” to “I’m in!”, “Sign me up”, “Join” or “Let’s do it!”.
Experiment with exit-intent popups
Think about it. If someone didn’t subscribe while browsing your website, chances are, they weren’t too enticed. So, showing a plain “Subscribe to our newsletter”
A/B test the
Split tests work wonders. They allow you to eliminate the guesswork and find out exactly which copy, creative, offer, and CTA combination delivers the highest conversion rate.
You can create as many versions of the same
Add a consent checkbox
This one is important. And not only because of the GDPR-related concerns but also because it demonstrates your responsible approach to list building.
Adding a consent checkbox in Getsitecontrol is simple. You can do it on the Content tab where you can also specify the consent message and make the checkbox required.
And by the way, if you were looking for an easy way to add a cookie consent message to your website, Getsitecontrol can help you with that too. When creating a new widget, instead of choosing the collect email addresses option, simply choose the promote content one to add a neat floating bar or a