Most visitors will spend less than a minute on your website only to leave without taking any action. And you can be working hard on optimizing your content, but sometimes it’s just the sporadic nature of how people surf the Internet these days. So why not take a chance and show them one last message just before they leave? Is there a benefit they might have missed? Is there a discount that will persuade them to make a purchase?
You won’t find out until you try to prevent these abandonments by offering an incentive. And the best way to do that is through website exit popups displayed right before they close a webpage.
This is how an exit-intent popup may look like:
Whether you own an ecommerce store, sell services online, or trying to grow your blog readership, exit popups can bring lots of value. Below, we’ll show how to quickly add one to your website and set it up for success.
How to create a website exit popup using GetSiteControl
So, if you have already registered an account and connected GetSiteControl to your website, creating an exit-intent popup will take you about 5-10 minutes. Here are the steps to follow:
- Open your GetSiteControl dashboard.
- Click Create widget and choose Promo. This will create a modal popup with a call-to-action button that will lead to the URL of your choice. You can also create a website exit survey or a subscription form, but we’ll just take this one as an example for now.
- Next, on the Appearance tab, add an image and choose the colors for the popup. You can simply apply the color theme of your website if you want to achieve the matching effect and save time.
- On the Content tab, add compelling copy and a link to the page you want to be opened upon the button click.
- Switch to the Behavior tab and choose the condition: “Start to display the widget when the user is leaving the website”.
- Click OK to save the widget and activate it.
This is it. By default, every visitor of your website will see this popup right before they head to the exit.
Display the exit-intent popup to select audience only
Sometimes you may need to only show a special offer to a particular group of website visitors based on their language, location, UTM, device or other characteristics. You may also want to show it on specific pages of your website or even create several customized exit popups for different pages.
All that can be done on the Targeting tab of GetSiteControl dashboard. Simply add the conditions you’d like to include or exclude, specify the pages where you need the popup to be displayed and save your settings by clicking OK.
The best practices for creating an effective website exit popup
Now that we’ve talked about nuts and bolts of creating an exit-intent popup, there is one question left. Will just any exit-intent popup stop an abandoning visitor and change their mind about your website? Probably not.
The original idea behind this tool is far from just lowering your website’s bounce rate and forcing people to make one extra click (to close the popup) before exiting. In fact, this sounds like quite an annoying scenario that probably earned an unsavory reputation for popups in the first place.
So, how do you make website exit popups work for you? You use incentives and ethical bribes by displaying a hard-to-say-no offer.
Here are two simple rules we believe you should stick to:
1. Make it irresistible
If you own an ecommerce store, there’s no doubt about it: discounts are your best friends when it comes to conversions. And placing one on an exit-intent popup is an excellent idea. By the way, we have a dedicated guide on using popups for preventing cart abandonment. Make sure to check it out.
Now, will a 5% discount stop someone who has already decided to leave? Unlikely. Of course, it all depends on every customer’s individual objections, but if it was the price factor, your offer will have to be as generous as you can afford.
If discounts or free shipping aren’t relevant to your website – say, if you own a blog and don’t sell anything yet – your best option is a lead magnet. Lead magnets are unique pieces of content that can bring instant value to your readers. It can be an eBook, a toolkit, a cheat sheet – you name it.
However, since gaining new subscribers should be one of the main objectives for your blog, we recommend using email subscription forms as exit-intent popups. This way, you prevent website abandonment, new subscribers receive an email with a link for downloading the promised lead magnet, AND you get to grow your list too. Everybody wins.
2. Make it eye-catching and clear
Always remember that you’re trying to grab the attention of those who have already set their minds to leave your website. So, the way you design a popup matters a lot. Aim to wow your visitors, use the element of surprise, don’t be afraid of going unconventional. GetSiteControl even allows you to A/B test the popup to make sure you’re using the best combination of copy and creative.
Another rule of thumb: the offered value should be clear, easily consumable and one should be able to understand it at a glance. In other words, you should minimize the amount of text, get right to the point, and make it as simple as possible to proceed:
- Copy this discount code and continue to checkout — when someone is abandoning a shopping cart.
- Type your email below to receive the secret sauce recipe — when a reader is leaving your blog without subscribing.
- Click to see the most popular items in this category — when a visitor is leaving the product category page, but you know there might be something to pique their interest.
Exit popups may seem controversial to some, but with the right setup, they definitely work. In this post, we’ve focused on using them for increasing website conversion rate. There is much more you can achieve with these little widgets though. For example, you can survey abandoning visitors about the reasons they are leaving to further optimize your content. Or you can display a contact form if you think some might be leaving because of lack of information.