Use website exit popups to stop losing conversions

Nina De la Cruz
Nina De la Cruz 5 min read

Most new visitors will spend less than a minute on your website only to leave without taking any action. Sometimes, it’s because your content doesn’t meet their expectations. Other times, it’s just the sporadic nature of how people surf the Internet. 🤷

Instead of rushing to change your entire landing page, try using exit-intent popups to engage abandoning visitors.

Exit-intent popups appear right before visitors exit your website. You can use them to convert these visitors, invite them to join your email list, or at least ask why they’re leaving.

This is what a typical exit-intent popup looks like:

Below, we’ll show how to create an exit-intent popup using Getsitecontrol, a no-code popup builder. We’ll also feature several exit popup templates you can grab and add straight to your website.

How to create a website exit popup using Getsitecontrol

If you have already registered an account and connected Getsitecontrol to your website, creating an exit-intent popup will be a no-brainer. Here are the steps to follow 👇

Step 1. Select a template

Before getting started, you need to decide what type of call-to-action you want to display. Go ahead and check the template gallery first.

Website exit popup gallery powered by Getsitecontrol

Once you find a template that meets your needs, follow the prompts on the right-hand side to add it straight to the Getsitecontrol dashboard.

Step 2. Adjust the text of your offer

On the first screen, you can edit your offer and call to action. Click on the text you want to change and start typing your copy in the new window.

How to create an exit-intent popup in Getsitecontrol

The best practice is to keep the call to action clear and concise while putting the value first. If you’re offering a discount or free shipping coupon, make sure the terms are clear. If you’re trying to survey abandoning visitors, ask one specific question and use pre-filled response options.

Step 3. Decide what happens when visitors sign up

Once a visitor fills out the form, it’s a common practice to display a submission success message. In your dashboard, the submission success message is located on Page 2.

Submission success page for an email signup form

In the scenario where you offer a discount code in exchange for an email, you have two options. You can either display the code right on the popup or send it via email using the Autoresponder feature.

Autoresponder is an easy way to send an automated email to those who fill out your form.

There’s no need to use your email marketing software to send an automated response in Getsitecontrol. Just open the Notifications tab and check the corresponding box. Then craft your message and fill out the rest of the forms.

Autoresponder in Getsitecontrol allows you to send automated emails to new subscribers

You can read more about the Autoresponder feature and see message examples in this tutorial.

Step 4. Adjust your popup design

To match the popup design with the design of your website, open the Theme menu. You can apply pre-made styles or select the color theme manually.

How to change the design of an exit-intent popup

We also recommend selecting the same font you’re using on the website to make the popup look more authentic.

Step 5. Set up the exit-intent trigger

Now that you’ve changed the copy and design, it’s time to set up the exit-intent trigger and decide whether you want to display the popup on every page of your website. The settings you’ll need are located under the Targeting tab.

Find the field named Start to display the widget and remove the default ‘at once’ option. Then hit + Add condition and select ‘Exit intent’.

How to select the exit-intent trigger for a popup in Getsitecontrol

You can also specify when to stop displaying the popup to the same person in case they return to your website. In this scenario, it’s best to stop displaying the offer to those who have already submitted the form.

💡 If you want to display this popup on selected pages of your website, add their URLs in the first field, under Show widget on these pages.

This is it. Once you save and activate the popup, every visitor of your website will see it on their way to the exit.

Best practices for using website exit popups

Now that we’ve talked about the nuts and bolts of creating an exit-intent popup, let’s talk about ways to make it more efficient.

1. Make your offer irresistible

Obviously, if you own an ecommerce store, discounts are the best incentive one can think of. However, the discount you’re offering should be generous. If you’re thinking a 5% OFF coupon will stop someone who has already decided to leave, you’re overly optimistic.

It’s a common practice to have no profit when you’re trying to convert a first-time buyer using coupon marketing. Your goal is to regain revenue later through email marketing and upselling.

2. Use a sense of urgency

If you’re trying to prevent checkout abandonment or shopping cart abandonment, instead of collecting emails, you may want to convince customers to finalize their purchase. Given that they’re halfway there, the best strategy will be displaying a coupon code that can be applied at once.

To make this popup work even better, add the sense of urgency and mention that the coupon is valid for a limited time only. To make things real, you can add a countdown timer right at the top of the popup.

3. Use lead magnets for blogs

If you own a blog – even if it’s a blog of an ecommerce brand – discounts might be inefficient because your visitors probably have a low purchase intent at the time of reading. In this case, you can use other forms of lead magnets to convert readers into subscribers.

Lead magnets are unique pieces of content that can bring instant value to your readers. They can be eBooks, toolkits, checklists, catalogs, and anything in-between. Want to see more examples? Read our guide to creating lead magnets for various niches.

4. Identify the reasons for abandonment

If you manage to convert some of the abandoning visitors into email subscribers, it’s a success. However, it’s important to find out why they’re abandoning your website in the first place.

Consider displaying a brief survey instead of a signup form and approach your visitors with that question.

In many cases, running a survey may be even more beneficial than inviting people to join your list. If you manage to find out the reasons why people leave without purchasing, downloading, or signing up on your website, you’ll be able to identify the bottleneck in your marketing funnel and come up with a plan to eliminate it. Without having this data, you’re forced to rely on guesswork.

💡 You can display an email signup form to 50% of your visitors and a survey form to the rest of them. To do that, add both forms to an A/B test and analyze the results.

Wrapping up

Exit-intent popups may seem controversial, but when used right, they work exceptionally well. Begin your commitment-free trial period with Getsitecontrol and see if they can be of value to your business.

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