Create an email opt-in popup for your website

Create an email opt-in popup for your website
Nina De la Cruz
Nina De la Cruz 5 min read

If you want to grow your email list, popups are hard to beat.

An efficient email opt-in popup follows three simple criteria:

  1. It contains a clear call to action
  2. It appears at the right moment
  3. It features an easy way to opt-out

Consider this modal popup as an example 👇


The second-best format for collecting emails is a slide-in (featured below). And yes, if you’re offering an incentive for a subscription, you can expect even higher sign-up rates.

With the Getsitecontrol app, you can add pop-up forms like these two to your website within a few minutes – even if you have zero technical skills.

In the tutorial below, we’ll show exactly how to do that.

How to create email opt-in popup within 5 minutes

Follow the steps below to create an email opt-in and tailor it for your website.

Step 1. Select a template

In Getsitecontrol, you can create a popup entirely from scratch, but it’s way faster to get started with a template. You can click on the templates featured at the beginning of the article or go to the gallery to see what else is out there.

The Getsitecontrol gallery of email opt-in popups

Once you find the template you like, just click on it and hit ‘Take this template’ to add it to the Getsitecontrol dashboard.

Step 2. Edit the copy

Once in the dashboard, you can tweak any element of the popup. Click on the title, description, or button text and just type your copy – it’s that simple.

How to edit the text on the email opt-in popup in Getsitecontrol

If you switch to Page 2, you can also edit the submission success message – a short note confirming email subscription. By default, it says “Thank you. You’re subscribed,” but you can rewrite it, so it echoes your brand voice.

Step 3. Adjust the style

When you’re finished editing the copy, you may want to tweak the look of your popup as well. Open the Theme menu to change the font, color theme, and style 👇

How to adjust the design of an email opt-in popup

💡 To achieve a more cohesive look for the popup, it’s a good practice to use the same font you’re using on the website.

Step 4. Set up the timing

One of the most important decisions you’ll need to make is when to display the email opt-in popup. There are several options to choose from:

  • As soon as a visitor lands on the page
  • After a certain amount of time
  • After a visitor scrolls down
  • When a visitor starts heading to the exit

And if you happen to be on Shopify, there are even more options for you!

To choose the trigger, open the Targeting tab and scroll down to Start to display the widget; then create a condition you want.

How to create the conditions for the popup to display on a page

Once finished, scroll down a bit more and create another condition: Stop to display the widget then Submission. This way, the popup won’t be displayed to those who have joined your list already.

Step 5. Connect the popup to your email marketing app

The last step is connecting the popup to the email marketing software you’re using. To do that, open the Integrations tab and select your platform.

How to integrate a popup with email marketing software

Once the popup starts collecting new subscribers, their email addresses will go straight to your list. If you don’t want to connect the EMS just yet, the addresses will be stored in your Getsitecontrol account, under the Statistics report, and you can download them at any time.

And that’s all! At this point, your popup is ready. If you like what you see, hit Save & close and activate the popup on your website following the app prompts.

How to send an automated email to new subscribers

In addition to the submission success message that is displayed automatically right on the popup after a visitor signs up, you can send an actual email to new subscribers. It’s an automated feature, and it doesn’t require you to use your email marketing platform. All you need is to set up an Autoresponder right in Getsitecontrol:

How to send automated emails to new subscribers through Getsitecontrol

Use this handy tool to welcome your news subscribers, deliver lead magnets, and promote your CTAs.

How to analyze the efficiency of an opt-in popup

So, you’ve added an email opt-in popup on your website. Great job! Now, you may want to see how efficient it is. Here is what you’ll need to do.

Under the Statistics tab, your Getsitecontol dashboard houses all the information on the popup performance.

Email opt-in popup performance statistics

Look through the reports to see how many of those who have viewed the form, went ahead and subscribed. What you want to look for is a trend. For example, you can use filters to see if people subscribe more often:

  • From desktop or mobile devices
  • On specific pages of your website
  • When they come from particular traffic sources

With all this data, you’ll be able to make informed decisions on whether your opt-in popup performs at its best or needs attention.

For instance, if you set a scroll-based trigger to display a popup, chances are that you will see lower sign-up rates on mobile – because scrolling 10% of the content on a desktop screen feels very different from scrolling 10% on mobile.

The only sure-fire way to optimize popup performance is to launch an A/B test where you create 2 versions of the same popup and display version A to half of the audience and version B – to the other half. At some point, you compare results and leave the winning version on the website. Read a more detailed guide to running A/B tests.

Start collecting more emails on your website

For most industries, email remains the most efficient marketing channel, as of today. However, to make it work, you first need to get people to join your email list, and popups have proven to be the most efficient tool for that task.

Add one to your website today to see how it works. With Getsitecontrol, it’s a complete no-brainer, and if your website already has some traffic, you’re likely to see the first results even before the free trial ends.

You’re reading Getsitecontrol usecase collection where we talk about the best practices for using website popups. This usecase is a part of Build email list section.

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Best practices

You’re reading Getsitecontrol usecase collection where we talk about the best practices for using website popups. This usecase is a part of Build email list section.

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