Place an email capture form on a floating bar to collect leads

Place an email capture form on a floating bar to collect leads
Nina De la Cruz
Nina De la Cruz 5 min read
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We talk about using email opt-in popups a lot. And there is no denying, popups are the most popular and the most effective email capture tools. But do you know what type of widgets is considered second best? Floating bars.

Here is why:

  • Floating bars stay in sight even when a website visitor goes to another page or scrolls down.
  • Yet they are absolutely non-disturbing for the user experience in comparison with popups or slide-ins.
  • Finally, while not being as powerful as popups per se, when used in a combination with other list building techniques, floating bars make a valuable addition.

No wonder so many major blogs use sticky bars to capture email addresses. In this article, we’ll show you how to create a nice-looking floating bar — just like the one below.

In this example, site visitors are offered to join the company newsletter and always stay updated. And the best part is, the visitors are able to subscribe at any moment while they are browsing the website.

If you’re wondering whether you’ll be able to capture email addresses from mobile audience just as smoothly, see how the same widget looks on a smartphone. The widget takes very little screen space, but includes just the same details as the desktop one and still looks tempting.

Opt-in bar for mobile websites

Of course, you don’t have to follow the example precisely. But we hope you now see why a floating bar can become your email capturing machine:

  • when designed right, it can be quite attention-grabbing
  • it provides enough real estate to place powerful copy
  • and users won’t rush to close it as they often tend to when it comes to popups that (sometimes) just appear at the wrong time.

Below, let’s talk about the ins and outs of creating a similar floating bar in Getsitecontrol and see how to optimize it for conversions.

Use Getsitecontrol form builder to create a sticky opt-in bar

Once you register a Getsitecontrol account and connect it to your website, here are the steps you need to follow:

  1. Log in to your Getsitecontrol account.
  2. Click +Create widget and choose Collect emails from the dropdown list.
  3. In the top right of your dashboard, choose Bar. Then select one of the available widget templates and click Continue →.
  4. On the Content tab, add your copy and a call to action for the button. Don’t forget to preview the mobile version of your widget too and modify the text on it if needed.
  5. If you’d like to change the chosen template, you can do it on the Appearance tab: change the colors for the widget and, if necessary, its size and paddings. You can also choose a different image from the gallery or upload your own one.
  6. Save the widget by clicking Save & close and activate it in the dashboard.

Or just make a click on the template below and follow the instructions to quickly add a bar like this one to your website!

How to capture emails with a floating bar more efficiently

Let’s face it: consumers are getting more and more reluctant to subscribe to email newsletters. That’s why if you want your opt-in form to bring subscribers, you should think your strategy through.

Based on what works for other businesses using sticky floating bars for collecting emails, we’ve selected 4 recommendations for you:

1. Provide an incentive for people to subscribe

Most people coming to your website will most probably hear about your business for the first time, so it is safe to assume they won’t feel urged to subscribe to your “news and updates”. That’s why you need to nudge them to join your list by offering a little extra something in exchange for an email address:

  • A discount or free shipping
  • An eBook or another valuable piece of content
  • Access to a webinar or a course

The reason why it’s so important to capture their email address at the first visit is that the second one might never happen.

The incentives used to attract new email subscribers are called “lead magnets” and we have published a detailed guide on how to use them.

2. Be clear about what new subscribers are signing up for

Even if the value you’re offering to new subscribers doesn’t fall into any of the “lead magnet” categories, the more specific your copy is, the better. Think of it this way. You’re asking website visitors to sign up for a newsletter.

  • How often will you deliver it?
  • Will it contain the latest industry trends?
  • Company news?
  • Special deals that are only available to email subscribers?

See how clearly the value of subscribing is communicated in the example below:

People subscribing via this widget know exactly what they will receive in exchange for an email.

3. Add a powerful call to action

Another little tip to encourage your website visitors to convert is powering up your email capture form with a proper call to action. Think of the words that would fill you with excitement and the perception of accomplishment. In most cases, “Subscribe” or “Sign up” won’t make it to your list, will they? Here is a couple of ideas for you to start off:

  • “Join the tribe”
  • “I want a discount!”
  • “Let’s do this”

And if you need a few more phrases for inspiration, check out the roundup of the best-converting CTAs to use on your signup forms.

4. Autoresponder

Autoresponder is a custom message that is automatically sent to your website visitors after they have signed up to your email list. You can use it to thank them for opting-in or send lead magnets we’ve mentioned before. Just add a discount coupon or a link to the free e-book in the text of your message — and you’re good to go!

You won’t even need to use any third-party mailing services to send it: the built-in autoresponder available in Getsitecontrol will do the trick. To enable it, check the Enable autoresponder checkbox on the Notifications tab and fill in the fields with the name of an email sender, subject line and the message itself.

5. A/B test

Guesswork is almost never effective when it comes to conversion optimization. That’s why we encourage you to try split testing and rely on statistics instead.

Getsitecontrol allows you to build several versions of the same email capture form and run them simultaneously to see which one brings more subscribers.

Just duplicate the widget you want to test using the Clone button, change its copy or design and start the experiment.

A/B testing is quite an easy task even if you’re a non-techie, and it won’t take you much effort. Meanwhile, the potential benefit from finding the winning combination, even if it will converts 1% better than others, can be tremendous in the long run.

What to test?

  • Your copy
  • Call to action
  • Colors
  • Floating bar position
  • The incentive

Just make sure you don’t have more than one variable at a time to keep the experiment proper and give the app enough time to collect sufficient data.

Tips for your marketing strategy