When you create an email subscription popup, it’s a good practice to add an autoresponder message to its settings. That means a custom message will be automatically emailed to your website visitors after they have signed up to an email list or performed a certain action involving email sharing - say, filled out a contact form or took a poll.
Basically, it’s a welcome email that you can use to introduce your company, offer something special to newly-acquired subscribers, or encourage further actions. Below, we’ll talk about using an autoresponder with Getsitecontrol email capture forms and provide few message examples you can use.
Why should I use a signup autoresponder anyway?
You can think of an autoresponder as an instant follow-up sent to every new subscriber. They come in handy whenever you need to deliver any additional information that can’t be displayed upon closing the subscription popup.
Here are just three most common examples of what you can do with an autoresponder:
- Deliver a lead magnet
If you use lead magnets to incentivize visitors to subscribe, signup autoresponders are perfect for you. Whether it’s a link to download an eBook or a discount coupon code, just add it to the message copy.
- Provide estimated response time
Do you display “contact us” forms on a website? If so, you may want to use an autoresponder to deliver the confirmation about the message being received. This way, you let your customers know they’ve been heard and should expect a prompt response.
- Direct new subscribers to another channel
Have a great blog post new subscribers might benefit from reading? Want to invite them to follow you on social media? Use signup autoresponders to direct traffic to the relevant channel.
- Move them through the marketing funnel
Once you got a new subscriber, use that moment to start building relationships. New subscribers are considered highly engaged, so it’s the best time to convert them into customers.
The best part about Getsitecontrol signup autoresponders? As the name implies, they are automated. And you don’t need to use any 3rd-party email marketing software at this point. You only need to set up an autoresponder in Getsitecontrol dashboard once and occasionally check if the content is still relevant.
How to set up an email autoresponder in Getsitecontrol?
If you have multiple email opt-in forms with different copy, each of them may come with a different signup autoresponder. You set it up before activating the subscription popup on a website. Here is a step-by-step guide to follow:
After you log in to your Getsitecontrol dashboard and finish the process of creating your first widget, go the Integrations tab and check the Enable autoresponder box.
The fields already include a standard generic piece of text but you might want to alter it:
Type the name of an email sender (you or your company) the way it should appear in your subscribers’ inboxes.
Create an attention-grabbing subject line.
The body of the email. It can include basic formatting and text links.
Once ready, click OK to save your widget and activate it. The email subscription popup will instantly go live on a website.
What should I write in an autoresponder email?
The wording of autoresponder emails depends on the widget it’s created for and your goals. Naturally, a signup autoresponder sent to new subscribers will be different from what you’d send to those who have used a technical support request form.
To give you a better idea, we’ve compiled some examples of email autoresponders below. Feel free to borrow any of the templates and use it as a draft.
Welcome emails - for email subscription forms
When someone subscribes to your mailing list, use a signup autoresponder to send them a welcome message. It’s a great chance to create a positive first impression and deepen the engagement. And if you’re offering lead magnets in exchange for subscriptions, this is where you actually deliver the promised incentive.
Here is an example of a welcome email autoresponder:
Confirmation emails - for contact forms
Confirmation emails are sent as soon as someone submits your contact form. They are meant to acknowledge that a visitor’s message has been delivered successfully. You can also include additional information about the estimate response time or links to useful resources, such as a F.A.Q. page. If you have customer support or feedback forms on a website, confirmation autoresponders are quite handy.
Here is a generic text sample you can use:
“Thank You” emails - for online survey forms
Running a survey on a website? Use autoresponders to thank respondents for completing them. As a sign of gratitude, you may even want to send something valuable to them - say, a discount coupon or an eBook.