How to use exit-intent popups on Shopify to reduce abandonment

Nina De la Cruz
Nina De la Cruz 6 min read

What is the primary reason to use an exit-intent popup in a Shopify store? If you think it’s shopping cart abandonment prevention, think again.

While it’s certainly a valid reason, exit-intent popups can do much more for your store.

Consider using them for:

In this article, we’ll show you how to add exit-intent popups to Shopify using Getsitecontrol — a versatile popup builder for ecommerce. Within minutes, you’ll be able to create a popup like this one 👇

You will be able to customize both the popup design and the conditions that trigger it to display. For instance, if you only want to offer a discount to first-time customers – you can do that. If you want to display the popup on selected pages – you can do that, too.

How to add an exit-intent popup to a Shopify store

Before getting started, make sure to add Getsitecontrol to your Shopify store. The installation process will only take you a couple of minutes: it requires no coding experience.

Once you do that, visit the gallery of exit-intent popups for Shopify and click through the templates to see them in action.

Getsitecontrol popup collection for ecommerce

When you find the popup that fits your purpose, follow the prompts on the right-hand side to add it to your Getsitecontrol dashboard. From there, you’ll be able to customize the copy and design of the popup, as well as adjust its targeting.

Step 1. Edit the copy

Once the popup template is in your dashboard, click on its text and type your irresistible offer aimed to stop abandonment on its tracks.

How to edit the copy on the exit-intent popup in Getsitecontrol

Remember to check the submission success message on Page 2. If you’re offering a discount in exchange for an email, you can feature the coupon code right there.

Step 2. Adjust the design

To change the color theme, style, or font on your popup, open the Theme menu and toggle the controls.

How to adjust the appearance of a popup in Getsitecontrol

If you’ve selected a template with an image, click on the image and follow the prompts to replace it – either with your own creative or with a stock image from our in-built image gallery.

Step 3. Set up the exit-intent trigger

The last step is to set up the exit-intent trigger that guarantees the popup only shows up when visitors start heading to exit. To do that, open the Targeting tab and scroll down to Start to display the widget. Remove the default ‘at once’ condition and select a new one: Exit intent.

How to apply the exit-intent trigger in Getsitecontrol

At this point, the exit-intent popup for Shopify is ready. If you save and activate it, every visitor leaving your website will see it by default.

There are more conditions you can set using the Targeting tab. For instance, you may want to display the popup on selected pages or to a selected audience segment. We’ll cover a couple of examples in the following sections.

3 Most commonly-used exit popups for Shopify

Now that you know the basics of creating an exit-intent popup, let’s cover the 3 most popular use cases for using them.

1. Use Shopify exit-intent popups to collect emails

If someone is leaving your store without purchasing, it doesn’t always mean you’ve lost them as a customer. However, if this was their first time on your website, the chances that they will return are low. With exit-intent email opt-ins, you can fix that.

Suggest joining your mailing list before a visitor leaves your store and get a chance to reach them later via inbox.

In exchange for their email address, you can offer a discount, a gift, or a code for free shipping.

To implement this scenario, you’ll need to tweak the settings in your Getsitecontrol dashboard a bit. In the Targeting tab, select Start to display the widget at exit intent and Stop to display the widget upon submission. This means that the offer will only pop up when a visitor is about to leave; plus, the popup will not display to the same person if they have filled out the form already.

Additionally, you may need to create an autoresponder to be able to deliver the promised incentive code to your new subscribers. To do that, open the Notifications tab and fill out the fields as demonstrated below.

Getsitecontrol autoresponder feature allows for sending emails to new subscribers

This automatic message will be sent to those who fill out the form even if you haven’t connected your email marketing software yet.

2. Use Shopify exit-intent popups to reduce cart abandonment

A higher than expected price is one of the most common reasons people abandon their carts. To overcome this objection and encourage customers to finish checkout, you can offer a discount.

Exit-intent popups can help you make an abandoning customer reconsider their decision.

This is what an abandonment discount offer typically looks like:

To implement this strategy, open targeting settings in your Getsitecontrol dashboard, find Include, and select ‘Cart’ if you want to display the popup right in the shopping cart.

If you want to stop a customer who’s leaving from any other page in your store while having items in the cart, it’s a different scenario. In the Targeting tab, scroll to Show widget to visitors if and set the following condition: Cart items count is greater than 0.

How to target people who added items to the cart, yet decided to leave

Make sure to also apply the exit-intent trigger as well as the rule to stop displaying the widget upon submission. The latter prevents the offer from popping up twice for the same customer.

Next, you’ll need to create a discount coupon code in your Shopify dashboard and assign it to the button click. Find out how to assign automatic Shopify coupon codes to a popup button click from our detailed tutorial.

3. Use Shopify exit-intent popup to ask visitors why they’re leaving

If you notice a higher than usual bounce rate in your store – meaning that visitors leave your website without taking any actions – you may want to conduct research and find out what the reasons are. One of the best tactics out there is to ask your customers directly.

This is where exit-intent surveys come in handy.

Make this survey popup a part of your research and either display it sitewide or on selected pages. For example, if you want to survey visitors leaving one particular page, go to the Targeting tab and add the URL of that page in the Show widget on these pages field.

Alternatively, you can display the popup on pages with specific products or vendors. In that case, scroll down to Show widget to visitors if, select ‘Product’ or ‘Vendor,’ and type the corresponding titles in the search field.

Also, remember to switch At once to Exit intent when you select the condition for displaying the widget.

Try Shopify exit-intent popups today

When used right, exit-intent popups can serve as a gateway that prevents potential customers from silently leaving your store. Some of these popups help you convert visitors you probably wouldn’t be able to convert otherwise. Others help you understand customer objections and overcome them.

At the end of the day, exit-intent popups help you dramatically increase sales.

Ready to try them for yourself? Then pick your objective and add one of these beasts to your Shopify store today!

You’re reading Getsitecontrol usecase collection where we talk about the best practices for using website popups. This usecase is a part of Grow on Shopify section.

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You’re reading Getsitecontrol usecase collection where we talk about the best practices for using website popups. This usecase is a part of Grow on Shopify section.

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