If you own an online store, exit-intent popups can help you save a significant part of your revenue from being lost.
For example, if a customer is leaving your store without completing their purchase, you can remind them about products in the cart and offer a discount 👇
According to our data, popups like this one can save up to 13.5% of carts from abandonment.
Alternatively, you can display an exit-intent popup to invite your store visitors to join your newsletter and offer a coupon for next time 👇
In this case, you’ll also be able to send follow-up emails and encourage subscribers to come back to your store.
There is a lot you can do with exit-intent popups on Shopify, and in the guide below, we’ll show you how to add one to your website within a few minutes – using the Getsitecontrol app.
You’ll be able to decide where to display the popup, customize its design, and craft a follow-up email.
Let’s get started!
How to create an exit-intent popup in Getsitecontrol
Before getting started, make sure to add the Getsitecontrol app to your Shopify store. The installation process takes a couple of minutes and requires no coding experience.
Step 1. Select a template
Once you do that, log into your dashboard and pick a popup template from the premade gallery:
The premade gallery features popup templates that are already preset for the most common scenarios, and it’s the fastest way to get started. For our scenario, we’ve picked an email form.
As an alternative, you can explore other designs in the dedicated gallery of exit-intent popups:
When you find a template that fits your purpose, follow the prompts to add it to your dashboard. From there, you’ll be able to customize the copy and design.
Step 2. Edit the copy
Once in your dashboard, click on the popup text and craft your irresistible offer. For example, you can type something like: Before you go… want 15% off?
After that, switch to Page 2 and check the submission success message. If you’re offering a discount in exchange for an email, you can display a coupon code or inform your subscribers that they’ll receive it via email.
If you’re using the same template as us, you’ll notice that the first button allows customers to copy a discount code. To assign the text of the code to the button, click on it, expand the
Copy to clipboard menu and paste your code:
This way, when a customer clicks the button, the code will be automatically copied to the clipboard, so they can use it at checkout.
In the following sections, we’ll also show you how to deliver the discount code with a follow-up email.
Step 3. Adjust the design
To change the color theme, style, or font on your popup, open the
Theme menu and toggle the controls.
For example, you can apply one of the pre-made themes or edit the elements of your popup individually:
If you’ve selected a template with an image, click on the image and follow the prompts to replace it – either with your own creative or with a stock image or GIF from the built-in gallery.
Repeat this process for the second page of your popup.
Step 4. Set up the exit-intent trigger
In the next step, you need to select the pages where you want to display the popup, and set up the right trigger. To do that, use the controls in the
The main control you’ll need here is called
Start displaying widget. Select “exit-intent” among the available options and make sure to remove default triggers if there are any:
The rest of controls are optional. For example, by default, the popup will appear on every page of your website. However, if you want to display it only on certain pages – in the shopping cart, for instance – type their URLs in the
You can also target people who are abandoning your store while having products in the cart or customers with a certain cart price.
To learn more about this, read our in-depth guide to using targeting settings.
Step 5. Prepare a follow-up email
To deliver the promised code to your subscribers’ inboxes, you’ll need to set up an automated follow-up email. To get started, proceed to the
Follow-up tab in your dashboard:
If you’ve selected a premade widget in the first step, you’ll have a email template already predesigned for you, as illustrated above. You can edit it or pick another template from the gallery by clicking
+ Add follow-up email.
From there, go ahead and adjust the content of the email:
You can change the text, replace the image, paste the coupon code, and even add a countdown timer to create a sense of urgency.
Once ready, hit
Done and pick a delivery time:
This automatic message will be sent to those who fill out the form, even if you aren’t using any email marketing software.
💡 Also, Getsitecontrol automatically sends collected contacts to your Shopify Customers list. To set up an integration with a different email marketing software, visit the
Integrations tab and follow the relevant instructions.
At this point, the exit-intent popup is ready. If you save and activate it, every visitor leaving your website will see it, according to the conditions you’ve selected.
3 Examples of exit-intent popups for Shopify
Now that you know the basics of creating an exit-intent popup, let’s cover the 3 most popular cases for using them.
1. Reminder about the products in the cart
Sometimes, your customers might simply get distracted and forget that they’ve added something to the shopping cart. You can use an exit-intent popup to remind them about that and redirect them to checkout. To incentivize them to complete the purchase, you can also offer a discount:
In this scenario, you want to display the popup sitewide and target only those who have at least one product in the cart.
2. Last-minute coupon offer
If you assume that people are leaving your store without purchasing because they changed their minds, use exit-intent popups to overcome their objections.
For example, a higher-than-expected price is the most common reason why people abandon their carts on Shopify. To overcome this objection, you can simply offer a discount or a free shipping coupon.
💡 Remember to create a discount coupon code in your Shopify dashboard before assigning it to the button click. Find out how to assign automatic Shopify coupon codes to a popup button click from this tutorial.
3. Abandonment survey
If you want to find out why people leave your store too soon, the best tactic is to ask them directly.
For example, you may notice a higher-than-usual bounce rate on one of your landing pages, or an increasing cart abandonment rate. To find out the reasons, use an exit-intent survey:
You can make this survey popup a part of your research and either display it sitewide or on selected pages. For example, if you want to survey visitors leaving one particular page, go to the
Targeting tab and add the URL of that page in the ‘Display widget on’ field.
Alternatively, you can display the survey to those who leave despite having products in the cart – or those who haven’t picked anything.
Try exit-intent popups in your Shopify store today
When used right, exit-intent popups can serve as a gateway that prevents potential customers from silently leaving your store. Some of these popups help you convert visitors you probably wouldn’t be able to convert otherwise. Others help you understand customer objections and overcome them.
At the end of the day, exit-intent popups can help you dramatically increase sales.
Ready to try them for yourself? Then pick your objective and add one of these beasts to your Shopify store today with Getsitecontrol.
Nina De la Cruz is a content strategist at Getsitecontrol. She is passionate about helping small and medium ecommerce brands achieve sustainable growth through email marketing.
You’re reading Getsitecontrol usecase collection where we talk about the best practices for using website popups. This usecase is a part of Grow on Shopify section.
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