How a Rafting Tour Company Increased Booking Rates with Getsitecontrol

When Kern River Outfitters noticed their website visitors were dropping off before booking, they knew they needed a better way to start the conversation.

With Getsitecontrol, they launched a value-packed popup that didn’t just capture email addresses — it turned leads into paying customers.

The result? A 2.26% email signup conversion rate and dozens of repeat bookings, all from one well-timed form.

Meet Kern River Outfitters

Kern River Outfitters is a whitewater rafting company based in Southern California. Family-run and operating since 1980, the company offers adventure trips ranging from half-day Class II outings to multi-day Class V expeditions.

Rated by National Geographic as one of the “Best Adventure Companies on Earth,” they’ve built a strong reputation among thrill-seekers from Los Angeles and beyond.

The challenge of converting first-time visitors

Despite having high-intent traffic, many website visitors weren’t converting. Visitors often needed help understanding which rafting trip was right for them, and would leave the site before booking or reaching out.

Kern River Outfitters knew that collecting email leads was key to starting those conversations and guiding customers toward a decision.

The solution: well-timed email signup form with a lead magnet

To address their visitors’ biggest friction point — trip selection — the team added a slide-in signup form to their website.

Instead of offering a generic subscription, the form promised real value: a personalized email helping customers narrow down the best trip options based on group size, time of year, and experience level.

The message was clear and helpful. And it worked.

To make the offer more engaging, they adapted the copy to the season and current offerings. For example, right before summer, the sign-up CTA would say: “Submit your email to get our guide for the best June rafting trips”.

The team also fine-tuned the popup display settings to avoid interrupting the user experience. Here are the conditions of their choice:

• Displayed after 5 seconds or at 60% page scroll (whichever happens first)

• Hidden for 30 days after being viewed by a visitor

These conditions ensured the form appeared only to engaged visitors — maximizing relevance without being intrusive.

The results: higher conversions and measurable impact

The campaign delivered strong, measurable results.

The popup achieved a 2.26% signup conversion rate, outperforming other tools Kern River Outfitters had tested by 23%. From the new subscribers, 71 became paying customers who booked more than one space.

Getsitecontrol helped the team turn casual browsers into qualified leads, and leads into booked customers, with a single well-targeted form.

Next steps: automation setup

To streamline lead management, Kern River Outfitters connected the signup form to Zapier, which passed new contacts directly into Streak, the team’s CRM system. This meant every lead was instantly added to their pipeline for timely follow-up without any manual work.

Why experience-based travel brands choose Getsitecontrol

For companies like Kern River Outfitters, where bookings depend on timely communication and helpful guidance, email is more than just a marketing channel — it's how relationships begin.

With Getsitecontrol, they built an on-brand, well-targeted popup that not only captured qualified leads but also initiated meaningful follow-up. As a result, the team grew their email list, increased conversions, and streamlined the path from website visit to booking. All without relying on discounts or complex tools.