Easy Klaviyo alternative
Beginner-friendly email automations, newsletters,
Klaviyo is one of the most popular email marketing platforms, recognized for its deep Shopify integration, AI-powered flows, and personalized product recommendations.
But for smaller brands, especially in the early stages, these advanced features often go unused. With a smaller list and budget, what many merchants are looking for is a simple way to send bulk emails and set up basic automations like welcome, post-purchase, and cart recovery.
In this article, we compare 7 top tools to help you decide which Klaviyo alternative for Shopify makes the most sense for your store.
Let’s have a look at the overview:
Platform | Known for | Free plan | Pricing |
---|---|---|---|
Getsitecontrol | Beginner-friendly email automations, pop-up forms and coupons | ✅ Yes, includes unlimited contacts and 1,000 email sends | Plans from $19/month and $1.90 per 1,000 emails sent |
Omnisend | Omnichannel marketing (SMS, email, push) | ✅ Yes, up to 250 contacts and 500 emails/month | Plans from $16/month for up to 500 contacts |
Shopify Email | Cost-effective pricing for simple newsletters | ✅ Yes, for the first 10,000 emails | $1 per 1,000 emails sent |
MailerLite | Intuitive email editor and automations builder | ✅ Yes, for up to 1,000 contacts and 12,000 emails/month | Plans from $10/month for up to 500 contacts |
Sendvio | Email & SMS marketing | ✅ Yes, for up to 500 emails per month | Plans from $16/month for up to 6,000 email sends |
Brevo | Built-in SMS marketing and push notifications | ✅ Yes, for up to 500 email sends per month | Plans from $19/month for 1,000 emails per month |
tinyEmail | AI-assisted email campaign creation | ✅ Yes | tinyEmail is free for Shopify merchants |
Free planYes
App Rating5.0
Known forBeginner-friendly automations, versatile email and coupon popups
GSC Email Marketing, by Getsitecontrol, is a Shopify app designed for small brands that want to grow their email list and revenue without getting overwhelmed by complex workflows. It combines email marketing features with built-in signup forms, and promo popups — so there’s no need for extra apps.
Shopify-specific automations
Set up abandoned checkout emails, order confirmations, fulfillment updates, and more — all with dynamic product blocks that automatically pull in the correct items from your store.
Easy-to-use tagging and segmentation
Tag subscribers automatically at signup, manually, or through automations — then use those tags to personalize emails and trigger targeted campaigns based on behavior or preferences.
Unique feature in comparison to Klaviyo
Unlike Klaviyo, the GSC app includes a variety of website popups, coupons, signup and survey forms out of the box. You can trigger them based on product views, cart contents, cart value, and more.
For many small Shopify brands, Getsitecontrol strikes the right balance between ease of use and results, especially when it comes to templates.
I run a small business, and the emails I send to my subscribers via Getsitecontrol have really helped it grow. I can see how the click-throughs from the emails drive purchases. The templates are super easy to use and look professional.
A Fold of Chairs Mid-Century Furniture Store, UK
No email A/B testing
The app allows you to split test pop-up forms and coupons on your online store, but there’s no A/B test functionality for emails.
GSC Email Marketing offers a free plan you can use to send out emails and grow your email list with branding. This is a great option for businesses that are just testing the waters.
Paid plans unlock advanced features:
Pro – from $19/month
Includes advanced on-site targeting, Shopify-specific campaign triggers, AI-powered email sending, and up to 100,000 monthly widget views.
Pro Max – from $29/month
All Pro features + unlimited website widget views.
Email volume is billed separately: your first 1,000 emails are free, and it’s around $1.90 per 1,000 emails sends from there.
Free planYes
App Rating4.7
Known forSeamless integration between multiple channels (SMS, email, push notifications)
Omnisend is designed for ecommerce merchants who want to reach customers across email, SMS, and push — all from one dashboard. With prebuilt automation workflows, smooth Shopify integration, and multichannel targeting features, it helps small brands engage customers without needing complex setups.
Multi-channel campaigns
Run email, SMS, and push campaigns in a single flow. Omnisend’s prebuilt workflows save you time and ensure consistent messaging across channels, no need for external tools or add-ons.
Unique feature in comparison to Klaviyo
Unlike Klaviyo, Omnisend includes push notifications as a native part of its automation builder — no third-party setup required. Easily trigger them based on browsing behavior or cart events.
Limited email design flexibility
The drag-and-drop editor is easy to use, but Omnisend’s templates offer less customization than some other platforms. This could become an issue for users seeking layouts they can alter to fit their needs.
Omnisend offers a free plan that gives you access to most core features, but you’ll encounter limitations on the number of contacts and messages you can send.
You can reach up to 250 contacts and send 500 emails/month, along with 60 global SMS credits. The free plan also includes pre-built automations, signup forms, professional templates, and live chat support.
Paid plans increase those limits and introduce additional features:
Standard – $16/month
Up to 500 contacts, 6,000 emails/month, 60 SMS, and 1,000 published reviews.
Pro – $59/month
Up to 2,500 contacts, unlimited emails and SMS, unlimited published reviews, plus everything in Standard.
Free planYes
App Rating4.7
Known forShopify-owned, highly affordable app for sending basic email campaigns
Shopify Email is a built-in tool designed for beginner merchants who want to send simple emails without adding a new app. It’s a solid starting point for small Shopify businesses testing the waters with email marketing.
Native experience for Shopify merchants
Because it’s built by Shopify, the tool uses your store’s branding, product data, and customer info out of the box.
Unique feature in comparison to Klaviyo
Free email tool inside Shopify with no external setup required.
Email design customization is limited
if you want emails that match your brand, feature dynamic products, or engaging design elements like countdown timers, the built-in templates may not be enough.
Free for the first 10,000 emails each month, then just $1 per additional 1,000, making it one of the most affordable options for low-volume senders.
Free planYes
App Rating2.2
Known forBeginner-friendly email editor, Shopify product import and automations
MailerLite is a Klaviyo alternative popular among small businesses for its clean, beginner-friendly interface. It’s easy to create professional emails without coding, and even on lower-tier plans, you get access to landing pages, product blocks synced with your Shopify store, and essential ecommerce automations like abandoned cart recovery.
Product sync and revenue tracking
Seamlessly connect with your Shopify store to add product blocks to emails and track exactly how each campaign impacts sales.
User-friendly email editor
Mailerlite has a beginner-friendly drag-and-drop email editor, helping you create emails with no experience or tech skills.
Unique feature in comparison to Klaviyo
Built-in landing page builder
Manual account review
MailerLite manually reviews each account before allowing it to send out emails to prevent spam and abuse. During the approval process, you’ll need to provide quite a bit of information about what you plan on sending out and details about how you collect subscribers. If you’re looking to move quickly and launch your campaign as soon as possible, the review process can slow you down.
MailerLite’s free plan covers up to 1,000 subscribers and 12,000 monthly emails, with one user seat and access to most core features. It also comes with a 30-day free trial of premium tools.
Once your list grows, there are two paid options available:
Growing Business – $10/month for up to 500 subscribers with unlimited emails, 3 user seats, and 24/7 customer support via email.
Advanced – $20/month for 500 subscribers, unlimited emails, unlimited users, and access to live chat support.
You can upgrade either plan as your subscriber count increases.
Free planYes
App Rating4.8
Known forShopify-native automations and messaging tools in one platform
Sendvio is an all-in-one customer retention app including email and SMS marketing tools. It helps small businesses automate key campaigns, engage customers with transactional notifications, and run on-site campaigns using popups.
Pre-built workflows
Easily launch flows like cart recovery, post-purchase follow-ups, welcome emails, and win-back campaigns.
Easy management of both email and SMS
Manage both channels from a single dashboard to keep your customer messaging consistent and efficient.
Unique feature in comparison to Klaviyo
Sendvio includes a native WhatsApp chat button and product review widget, fully integrated with your Shopify store — no extra apps needed.
Less advanced analytics and reporting
While you get key performance stats, reporting isn't as detailed or customizable as what Klaviyo offers.
Sendvio offers a free plan for up to 500 emails/month, and $1 worth of SMS credits for the first 250 contacts. This plan includes most features, from automation to popups, however, with branding and popup + WhatsApp button view limitations.
It’s a great option for small Shopify stores getting started with email and SMS marketing.
As your business grows, you can upgrade to:
Standard – $16/month
Up to 6,000 emails/month and $3 in SMS credits for the 500 contacts, unlimited popups and WhatsApp button views.
Pro – $32/month
Up to 30,000 emails/month and $3 SMS credit for 2,500 contacts, plus unlimited published reviews, video reviews, and email reputation tools.
It’s noteworthy that Sendvio doesn’t put a limit on the email list size and bases its pricing plans off the volume of emails sent per month.
Free planYes
App Rating4.8
Known forAutomation presets, smart segmentation, and built-in SMS + push notifications
Brevo is a robust platform designed to recover carts, promote sales, and send tailored messages through multiple channels. If you run a small business that needs all these features, Brevo could be a great, affordable solution for you.
Multi-channel marketing features
Easily integrate email, SMS, and push notifications from a single platform, engaging customers via multiple touchpoints.
In comparison to Klaviyo
While both platforms offer similar core features like automation and segmentation, Brevo is significantly more affordable — like Getsitecontrol, it charges based on the number of emails sent, not the number of subscribers on your list.
Not ideal for beginners
With so many tools packed into one platform, including email, SMS, and push automation, Brevo can feel overwhelming at first. The interface isn’t as streamlined as some beginner-focused tools, and setting up workflows, segments, and custom delivery rules may take some trial and error if you’re new to email marketing.
Brevo offers a free plan with up to 500 emails/month and 500 push notifications — a solid starting point for testing basic automations.
Paid plans add more volume and advanced features:
Plus – $19/month
1,000+ emails/month, 10k–30k push notifications, custom non-branded email popups, abandoned cart workflows, and shipping notifications
Power – $79/month
Includes all Plus features plus flash sale and browse abandonment automations, Smart Delivery, custom segmentation, and a dedicated account manager
All plans support unlimited subscribers and access to Brevo's email, SMS, and push notification toolsets.
Free planYes
App Rating4.4
Known forAI-powered email marketing and a generous free plan for Shopify merchants
tinyEmail helps Shopify-powered small businesses create email campaigns with the help of AI tools. Their focus is on automating content suggestions and improving email deliverability. The platform is very beginner-friendly with an easy learning curve, making it ideal for business owners who may not feel confident in their writing skills.
AI-based suggestions
From subject lines to contact segmentation, tinyEmail helps you craft campaigns and target the right audience.
Versatile campaign types
tinyEmail supports nearly every type of email campaign you might need — from basic newsletters to advanced flows like browse abandonment, back-in-stock emails, and product recommendations.
In comparison to Klaviyo
Shopify merchants get access to premium features (like advanced segmentation, automations, unlimited subscribers, and a custom domain) without paying extra — a big differentiator from Klaviyo.
Simplified automation builder
While tinyEmail covers most key ecommerce workflows, its automation builder is more streamlined and not as flexible or detailed as Klaviyo’s multi-branch flow builder.
If your store runs on Shopify, tinyEmail’s Shopify Pro plan gives you full access to advanced features completely free — no limits on subscribers, automation, segmentation, or templates.
This makes tinyEmail one of the most affordable Klaviyo alternatives for Shopify users looking to scale email marketing without extra costs.
If you're switching from Klaviyo to something better suited for a small, Shopify-based brand, start by narrowing down what really matters to your business.
Resources
How much time, effort, and money can you realistically invest in the new solution?
Specific needs and priorities
Do you need multichannel support, powerful automation, or just an easy way to send good-looking emails?
What you don’t need
You should also consider features you don’t need and features you won’t be using that often. This will help you weed out solutions that are too complex for your needs, and figure out which tool downsides don’t matter to you.
If you’re looking for beginner-friendly automations and beautiful popups, Getsitecontrol is worth considering. It’s one of the most affordable Klaviyo alternatives, with a simple pricing model that scales based on email volume — not contact count.
Apps like Brevo, GSC Email Marketing, and Sendvio charge based on the number of emails you send, not the number of contacts you store. This can be more affordable for businesses with large subscriber lists that only send occasional campaigns.
You can use platforms like Getsitecontrol, Omnisend, or Brevo. These tools offer pre-built workflows for Shopify stores, like abandoned cart emails, welcome sequences, and post-purchase flows — without the complexity of Klaviyo.
GSC Email Marketing by Getsitecontrol offers a versatile popup builder with signup forms for email list growth. You don’t need a separate app to run on-site campaigns — everything is managed from one dashboard.
Aleksandra Beka is a freelance content consultant for SaaS brands with over 5 years of in-house marketing experience. She specializes in working with MarTech brands and helping them grow their audiences through educational and informative articles.
You're reading Getsitecontrol blog where marketing experts share proven tactics to grow your online business. This article is a part of Email marketing section.
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