12 Order Bump Examples to Inspire You to Create Your Own

Chamberlain Сoffee

Chamberlain Сoffee is a coffee and matcha brand, and it displays two order bump options in the shopping cart:

Note that in this case, order bumps are presented as “Emma’s Current Picks” – recommendations by the brand founder herself.

Social proof is a powerful conversion driver. Consider using star ratings or even quotes from your customers when describing your order bumps.

Order bump examples from fashion stores

Creating an efficient order bump for a fashion store might be a bit more challenging because it’s hard to recommend fashion items without knowing the customer’s preferences. That’s why most brands recommend accessories or low-cost items from their essential’s collections, such as underwear, socks, or t-shirts.

Below are two examples you can learn from.

Monos

Monos is a luggage and travel apparel brand. Like their apparel collections, Monos’ order bumps are designed for frequent travelers seeking comfort during long trips. The selection includes an ergonomic water bottle and a toiletry case:

Unlike most examples, Monos allows you to select the color, size, and material of the recommended items right there, on the recommendation cards. This approach prevents shoppers from leaving the cart, which is great, however, we’d suggest featuring prices to make the offers more informative and overcome the fear of an unexpectedly high cost.

True classic

True classic is a men’s clothing brand that specializes in stylish, budget-friendly t-shirts. Their order bumps are presented as “must-haves” and feature essential pieces, such as socks and underwear:

Like many other brands, True Classic offers a selection of order bumps, however, instead of showing all of them at once, they let shoppers focus on one recommendation at a time.

Instead of offering a long list of options your customers may like, focus on offering fewer items to minimize the risk of distraction.

The reason why you want to avoid offering too many products as order bumps is the notorious analysis paralysis. Given that your customers are approaching the end of their purchase journey, you want to avoid distracting them with yet another selection.

Order bump examples from beauty stores

Beauty and cosmetics brands have latitude in recommending related products to their customers. Their order bump offers often sound like this:

• “Try it now” (when offering low-cost travel size or sample size products)
• “Complete the set” (when offering complementary products)
• “Explore the collection” (when offering products from the same collection or line)

However, when you have this latitude, it can be tricky to ensure that your recommendations are relevant. Let’s see how beauty brands like ULTA and Nood go about it.

ULTA

ULTA is a renowned beauty brand with a wide selection of products for various purposes and audience segments. ULTA is also an excellent example of how crucial relevancy is, when it comes to order bumps:

The recommendations in the slide cart are not selected randomly. They’re closely related to the main product in the cart, which is a skincare and pore cleansing set. Had a customer selected a different product, they would have received completely different recommendations:

Relevancy is key, so if your store has a wide range of product lines, the best practice would be to create relevant order bumps for each.

Nood

Nood is a hair removal brand, and they have a more proactive approach to offering order bumps. As soon as you add their hair removal device to the cart, up pops an offer to get a complementary skin care product at a 30% discount:

At a glance, this example follows most of the order bump best practices: there’s an image and description of the recommended product, the price is clear, and adding it to the cart is a matter of just one click. Besides, it’s a limited-time discount offer, so there’s an additional incentive to accept it.

Order bump examples from gardening and plant stores

The pandemic’s gardening trend is standing strong, and one piece of evidence to prove that is the growing number of businesses selling home garden equipment and live plants. If you’re in this niche, here are some order bump examples to consider:

• plant growth supplements,
• gardening accessories
• potting mix
• gifting options
• subscription for timely supplement delivery

Here is how brands like The Sill and Lively Root are bumping customers’ orders in their stores 👇

The Sill

The Sill is a plant delivery brand targeting beginner plant owners. Their selection of order bumps includes essential accessories designed to ensure that the plant will thrive:

In addition to the generic recommendations that are relevant to any indoor plant, The Sill includes a recommendation that is specifically related to the plant selected by the customer. In this case, it’s a pole to support climbing plants like Monstera.

💡If you’re offering a selection of order bumps, you don’t have to tailor it to each product entirely. Instead, you can leave recommendations that will be relevant to most customers and tailor just one bump based on the product in the cart.

Lively Root

Lively root is a noteworthy example because their order bump offers adjust if a product is a gift. For instance, when a customer checks the “This is a gift” box, they’re recommended to add a reusable gift wrap and a plant pick with a message:

These order bumps are examples of well-thought-through recommendations. When a customer is gift shopping, they aren’t the one who will be using the product, so recommending plant supplements or accessories might look irrelevant. On the other hand, gift-related recommendations look reasonable and appropriate.

You can use gift-related order bumps regardless of what you’re selling. Just let your customers indicate they’re gift-shopping and adjust recommendations accordingly.

How to add order bumps to an online store

You’ve just seen 12 examples of order bumps, and I hope it has helped you start generating your own ideas.

Of course, apart from understanding what you’re going to recommend to your customers, you should also understand how you’re going to display these recommendations.

Whichever website platform you’re using – such as WordPress, Wix, and Bigcommerce – you can start by exploring your store theme. Some themes may have the order bump option already built-in, so you’ll only need to tweak a couple of settings. Alternatively, you can hire a developer to help you modify the code of your theme.

However, you can also look for dedicated apps and plugins that can help you create order bumps.

If your website is on Shopify, you can use Getsitecontrol popups to offer order bumps in the shopping cart. Here is a step-by-step guide on how to do it.

TL;DR Order bump best practices

Before wrapping up, let’s recap the best practices that will help you create a well performing order bump:

1. Pick low-cost and low-risk products to offer as order bumps. The purchase decision should be easy to make.
2. Make your offer clear. That implies a high-quality picture of the product, along with its description and price.
3. Communicate additional value. Will it help your customers get free shipping if they accept your offer? Is the item you’re suggesting on sale this week? Does it increase the effect from the selected product when used together?
4. Have a noticeable action button and make it easy to add the suggested product to the cart. There should be no need to leave the current page to accept your offer.
5. You can go beyond offering a single product and have a selection of 2-3 items offered as order bumps. However, you want to keep the number of products to the minimum to prevent analysis paralysis.

Now go ahead and start crafting your own offer! And if you’re hesitant about choosing the right product, just run a split test and see what customers are more inclined to accept. Have fun!