22 Fall Newsletter Ideas for Ecommerce Brands

Fall newsletter ideas for seasonal products

Fall is the perfect time to:

• Introduce a new seasonal product with a fall theme
• Remind your customers of old products that fit this season
• Send out a fall-themed newsletter for your regular products

Let’s take a look at Grove’s limited-edition autumn scents newsletter.

Their seasonal collection relies on fall-themed scents, like apple and pumpkin. So, their newsletter highlights these, too, along with the autumn colors laid out playfully.

Candle Delirium also relies on seasonal scents like wild fig, rum, and maple sugar. But it opts for a more elegant display of their products.

Introducing seasonal products is great for food brands, too. Below is an example of how Public Goods promotes their new soups for fall.

Again, it’s another example of a fall newsletter promo built around autumn colors and spices.

Sometimes you don’t have to launch a separate collection to promote for fall. Instead, you can pick a few trending items and craft a nice fall-themed newsletter to send out. A jewelry brand, Oradina, in the example below, did exactly that.

Spice up your fall newsletters with the subject line ideas below — or use an AI-powered subject line generator for more variations.

Seasonal product subject line examples

Back-in-stock fall newsletter ideas

Businesses that have been active for several years know that customers have their favorite seasonal items. These tend to get sold out fairly quickly after they’re back in stock.

To promote your customers’ favorites, craft a compelling newsletter to let them know they’re back in stock. And you can dedicate the entire email to it. For instance, here is how Mixed by Nasrin highlighted their popular denim jumpsuit:

The key to successful back-in-stock emails is showing customers that they're getting access to some of the most-wanted items that might not be available for a long time. The subject line examples below capture that excitement.

Back-in-stock subject line examples

Back-to-school newsletter ideas

Back-to-school campaigns are an excellent way to kick off your fall marketing efforts, especially because they can be a huge source of revenue for brands that cater to teachers, parents, and students.

A great back-to-school newsletter contains a few key products along with a special offer or discount code.

TOMS' email below shows how fashion brands can position themselves as part of the back-to-school experience, even when their products aren't traditional school supplies.

A footwear brand like TOMS could have simply promoted its kids' shoes for back-to-school. Instead, they smartly pivoted to target parents with adult styles, recognizing that back-to-school season affects the whole family, not just students.

Another great example comes from Atoms Shoes. This brand went with a discount code and a school-related design with their shoes in the center.

Not sure where to start from? The key is balancing practical messaging with emotional appeal. Draw inspiration from the subject lines below.

Back-to-school subject line ideas

Halloween newsletter examples

Halloween, one of the key fall holidays observed on 31^st October, is the perfect opportunity to get creative with your fall newsletter campaign.

Let’s get some inspiration from Nuts, a food company that sells nuts, snacks, chocolate, and more.

They customized every segment of their newsletter to fit the Halloween theme and executed it perfectly – from pumpkins to wordplay!

So did Traeger Grills with their hot sauces Halloween email. Let’s have a look 👇

Halloween gives brands the perfect excuse to get playful and creative with their messaging. Below are a few subject lines to experiment with.

Halloween subject line ideas

Fall newsletter ideas for Friday the 13^th

Almost every year, at least one Friday the 13^th falls between September and December. So don’t put away your Halloween email ideas just yet!

One thing to keep in mind here is to be careful not to overwhelm your subscribers with many different campaigns at once. For example, 2025 features one Friday the 13^th in December, while 2026 will have three, so brands can start planning their spooky campaigns accordingly.

For brands that chose to send something out on this theme, we have two great examples.

The first one’s coming from Gel Essentials, a nail polish brand that prepared thematic products and packages to match the occasion.

Another playful design comes from Maya Brenner, a jewelry brand that shows how to inject personality and humor into seasonal marketing.

Both of these brands have a fun image so they can play around with emojis, ghosts, pumpkins, and more.

Friday the 13^th subject line ideas

Fall sale newsletter examples

Fall brings one of the most important dates for every ecommerce business — Black Friday. Starting with deals and huge discounts, this event opens up the holiday shopping season.

While Black Friday is the time when most shoppers are keeping their eyes out for promotion emails, don’t forget that the competition will be fierce. All other brands in your industry will compete for the eyes of your potential customers.

That's why it might be a good idea to send out promotional emails throughout the fall season to build brand awareness and customer loyalty. Flash sales, seasonal promotions, and limited-time offers can help warm up customers before the main holiday shopping events.

Grove creates urgency with their “Fall's fading fast” campaign, emphasizing limited time on seasonal scents like Apple Cider and Acorn Spice.

Pampa, a textile brand, created a flash sale of their autumn collection, highlighting ponchos and scarves perfect for the changing weather.

💡 Pro tip

We recommend starting your Black Friday email sequences in early November 2025, with pre-sale teasers beginning October 25th to build anticipation. Explore our roundup of Black Friday email campaign examples from the brands that nailed it last year.

Thanksgiving newsletter examples

Next to Halloween, Black Friday, and Christmas, Thanksgiving sometimes gets lost and stays outside of email marketer’s calendars. But this holiday is the perfect opportunity to send out a simple, gratitude message to your subscribers.

Here’s how Adùn crafted their Thanksgiving email, highlighting impressions from their community.

Their newsletter still has a subtle call to action, but the biggest highlight is their online community of customers and the content they create with Adùn’s products.

Another amazing example of a Thanksgiving email comes from Casper, a sleep products brand.

In their newsletter, Casper connects the dinner with “what comes after” — the relaxing snooze. All paired up with an image of a pie decorated with a moon. Similar to Adùn, Casper also includes a subtle call to action.

Thanksgiving email subject line ideas

Zodiac newsletter ideas for fall

Fall is linked to three zodiac signs, making them a natural theme for seasonal campaigns.

Libra

Folks born between approximately September 23^rd and October 23^rd

Scorpio

Everyone born between approximately October 23^rd and November 21^st

Sagittarius

Those born between approximately November 21^st and December 21^st

Zodiac-related fall campaigns are ideal for brands that have astrology-themed products, like jewelry brands.

Here are two examples from Mejuri.

In the first email example, they’re highlighting one astrological sign and showcasing their Libra-themed accessories.

In another example, Mejuri chooses to highlight opals which is an October birthstone. And it’s connected to both Libras and Scorpios.

You can even go a step further, segment your list of subscribers by birth date, and send out personalized emails.

Zodiac newsletter subject line ideas

Holiday gift guide newsletter ideas

As the end of fall gets closer, the Christmas holiday season is just around the corner. And many of your subscribers are searching for the right gifts to purchase for their loved ones.

Send out customized gift guides to make holiday shopping easier.

Here’s how Warby Parker, a glasses brand, helps their subscribers look for gifts.

They point out different preferences friends and family might have — for example, the always-on-vacationers and those who spend a lot of time on their devices.

Heyday does a similar thing by grouping your acquaintances into these categories:

• DIY facialists
• Serum collectors
• Retinol lovers

This way, Heyday makes it easier for subscribers to choose gifts for their loved ones.

Gift guides work because they position your brand as a helpful shopping assistant rather than just another retailer. Get started with crafting the perfect gift guide email with the subject lines below.

Holiday gift guide subject line ideas

Make use of pre-designed email templates

Creating 22+ seasonal emails from scratch can feel overwhelming, especially during fall's busiest campaign months. That's why Getsitecontrol offers a full gallery of professionally designed email templates — from collection launches to sale countdowns.

Each template can be quickly tailored with your products and branding, so you're campaign-ready in minutes. An AI assistant is built in to help you generate subject lines, calls-to-action, and seasonal copy ideas instantly.

Start planning your fall email campaigns today

We’ve listed out all of fall’s events and holidays you can use to create a thematic newsletter. Start planning your fall email calendar today to make sure you’re on top of everything.

With a lot of back-to-back important dates and events, be mindful of how many different campaigns you’re sending out to your email list. It’s best to choose a few of them that suit your brand the best.

That way, you’ll be able to maximize the impact of your email marketing efforts without overwhelming your followers and causing your unsubscribe rates to skyrocket.