Easy Klaviyo alternative
Beginner-friendly email automations, newsletters,
8 Cheaper Klaviyo Alternatives For Shopify Brands
May 5, 2026
—
5 min read Klaviyo is one of the most popular email marketing platforms, recognized for its deep Shopify integration, AI-powered flows, and personalized product recommendations.
But for smaller brands, especially in the early stages, these advanced features often go unused. With a smaller list and budget, what many merchants are looking for is a simple way to send bulk emails and set up basic automations like welcome, post-purchase, and cart recovery.
In this article, we compare 8 top tools to help you decide which Klaviyo alternative for Shopify makes the most sense for your store.
| Platform | Best for | Free plan | Pricing |
|---|---|---|---|
| GSC Email Marketing + Pop ups (Getsitecontrol) | Email automations, pop-up forms, and coupons | ✅ Yes. Unlimited contacts, 2,000 email sends | Plans from $19/month |
| Omnisend | Omnichannel marketing: SMS, email, push | ✅ Yes. 250 contacts, 500 emails/month | Plans from $16/month |
| TxtCart | AI-powered SMS marketing and cart recovery | ❌ No. 14-day free trial | Plans from $29/month |
| Shopify Messaging | Built-in email and SMS marketing by Shopify | ✅ Yes. Unlimited contacts, 10,000 email sends | Paid plan is $1/1,000 emails |
| MailerLite | Intuitive interface, landing page builder | ✅ Yes. 500 contacts, 12,000 emails/month | Plans from $10/month |
| Sendvio | Email marketing, reviews, and WhatsApp | ✅ Yes. Unlimited contacts, 500 emails/month | Plans from $16/month |
| Brevo PushOwl | Email, SMS, and push notifications | ✅ Yes. 500 emails/month | Plans from $19/month |
| tinyEmail | AI-assisted email campaign creation | ✅ Yes | tinyEmail is free for Shopify merchants |
GSC Email Marketing + Pop ups – Klaviyo alternative at a tenth of the cost
GSC Email Marketing + Pop ups, by Getsitecontrol, is a Shopify app that combines email marketing and on-site marketing tools in one place — so there’s no need for extra apps. It’s ideal for small and mid-sized brands looking for a clean interface and straightforward setup, without getting overwhelmed by complex workflows.
Unlike most email platforms, GSC doesn’t charge by contact count. All plans, including the free one, support unlimited contacts, making it a smart choice for stores with larger lists that send campaigns occasionally.
| Standout feature | Description |
|---|---|
| Shopify-specific automations | Set up abandoned checkout emails, order confirmations, fulfillment updates — all with dynamic product blocks that automatically pull in the correct items from your store. |
| Versatile on-site forms and popups | Unlike Klaviyo, GSC includes a full suite of popup forms, banners, coupons, and surveys out of the box — triggerable based on product views, cart contents, cart value, and more. |
| Built-in deliverability tools | Protect your sender reputation with built-in anti-bounce verification, gradual sending modes that are ideal for domain warm-up, and an email link checker that scans every link before your campaign goes out. |
| A/B testing for emails and popups | Test different versions of both your emails and on-site widgets to see what resonates and let the data drive your decisions. |
| Unique single-use discount codes | Generate individual discount codes per recipient for email campaigns — preventing coupon sharing and enabling precise tracking of email-driven sales. |
As good as Klaviyo at a tenth of the cost
I was really surprised — it’s as good as Klaviyo for my purposes at a tenth of the cost. I run a multi-channel e-commerce company and I already have email automations for orders, new customers, etc, so I really just needed a proper newsletter and list management platform. Klaviyo was overkill for this limited scope, but Getsitecontrol was exactly what I need. There honestly wasn’t even a learning curve — it was totally simple.
Owner of a consumer goods company capterraPricing
Free plan
GSC Email Marketing + Pop ups offers a generous free plan. It allows for running on-site engagement campaigns, growing an email list, and sending up to 2,000 emails. From there, email sending costs $2 per 1,000 emails sent, and gets cheaper with higher volume.
Pro – $19/month
Pro plan includes advanced targeting features, Shopify-specific campaign triggers, A/B testing, and up to 100,000 monthly widget views. Emails are $1.60 per 1,000 sends.
Pro Max – $29/month
Pro Max plan includes all the Pro features + unlimited website widget views. Emails are $1.40 per 1,000 sends.
Omnisend – Multichannel Klaviyo alternative
Omnisend is designed for ecommerce merchants who want to reach customers across email, SMS, and push — all from one dashboard. With prebuilt automation workflows, smooth Shopify integration, and multichannel targeting features, it helps small brands engage customers without needing complex setups.
| Standout feature | Description |
|---|---|
| Multi-channel campaigns | Email, SMS, and push campaigns in a single flow with prebuilt workflows — no need to juggle external tools or maintain separate platforms for each channel. |
| AI segment builder | AI builder lets you describe the target audience in plain language, and creates the segment rules automatically, with no manual filter setup required. |
| Campaign Booster | Automatically resends your campaign to contacts who didn’t open the first send — with a new subject line, after a set delay. |
Pricing
Free plan
Up to 250 contacts, 500 emails/month, and 60 global SMS credits. Includes pre-built automations, signup forms, and templates.
Standard – $16/month
Everything in Free, plus 6,000 emails/month, unlimited web push notifications, and 24/7 priority support. Starting price for up to 500 contacts, scales with list size.
Pro – $59/month
Everything in Standard, plus unlimited emails, bonus SMS credits, advanced reporting, and personalized product recommendations.
TxtCart – SMS marketing alternative to Klaviyo
TxtCart is a conversational SMS platform designed for ecommerce brands that want to move beyond basic automated messages. In addition to cart recovery SMS, TxtCart uses AI to engage customers in actual conversations, answering questions about products and shipping while guiding them toward purchase.
| Standout feature | Description |
|---|---|
| AI-powered conversations | Let AI agents engage customers in real-time to recover sales via SMS, handling customer questions, addressing objections, and guiding them back to complete purchases through natural dialogue. |
| Custom personas | Configure a branded SMS personality — tone, style, and discount offers — so every automated conversation feels like it’s coming from your store, not a generic bot. |
| Analytics and A/B testing | Track revenue per message, recovered orders, and list growth across the full customer lifecycle. Built-in A/B testing lets you test message variations and see results in real time. |
Pricing
Free trial
TxtCart’s paid plans come with a 14-day free trial. From there, plans differ by feature set and per-message rates.
Starter – $29/month
Includes campaigns, automations, flow builder, 2-way conversational AI, and SMS inbox at $0.009/SMS.
Growth – $79/month
Includes everything in Starter, plus advanced segmentation, AI upsells, and auto-capture knowledge base at $0.008/SMS.
Pro – $199/month
Includes everything in Growth, plus advanced analytics, AI-powered contextual insights, and a dedicated CSM at $0.007/SMS.
Shopify Messaging – Native Klaviyo alternative by Shopify
Shopify Messaging is a built-in email and SMS marketing tool designed for beginner merchants who want to get started without a third-party app. It’s a solid starting point for small Shopify businesses testing the waters with email marketing. The app uses your store’s branding, product data, and customer info out of the box — and lets you track results like click-through rates and conversions directly within Shopify.
| Standout feature | Description |
|---|---|
| Email and SMS in one place | Run email campaigns and SMS marketing from a single platform without switching tools or managing separate integrations. |
| No third-party setup required | Unlike Klaviyo, Shopify Messaging requires zero external setup. Your branding, products, and customer data are already there from day one. |
| Sidekick AI email builder | Describe the changes you want — tone, layout, content — and Shopify’s built-in AI assistant updates your email, helping you create on-brand campaigns faster. |
Pricing
Free for up to 10,000 email sends monthly. From there, it’s $1 per additional 1,000, making the app one of the most affordable options for Shopify brands.
MailerLite – Intuitive Klaviyo alternative
MailerLite is a beginner-friendly Klaviyo alternative with a clean interface that makes it easy to create professional emails without coding. Even on lower-tier plans, you get access to landing pages, product blocks synced with your Shopify store, and essential ecommerce automations like abandoned cart recovery.
| Standout feature | Description |
|---|---|
| Product sync and revenue tracking | Seamlessly connect with your Shopify store to add product blocks to emails and track exactly how each campaign impacts sales. |
| User-friendly email editor | A beginner-friendly drag-and-drop editor that makes it easy to create professional emails with no coding or design experience. |
| Built-in landing page builder | Unlike Klaviyo, MailerLite includes a landing page builder on all plans — useful for running promotions or growing your list without a separate tool. |
Pricing
Free plan
Up to 500 subscribers, 12,000 monthly emails, and 1 user seat with access to most core features.
Growing business – $10/month
Unlimited emails, 3 user seats, unlimited templates and landing pages, and 24/7 email support. Pricing is valid for up to 500 subscribers.
Advanced – $20/month
Everything in Growing Business, plus unlimited users, AI writing assistant, enhanced automations, and 24/7 live chat support. Pricing is valid for up to 500 subscribers.
Sendvio – All-in-one email, SMS, and reviews app
Sendvio is an all-in-one customer retention app including email and SMS marketing tools. It helps small businesses automate key campaigns, engage customers with transactional notifications, and run on-site campaigns using popups. The platform also includes product review carousels, a WhatsApp chat button, and an AI design assistant — making it one of the more feature-rich options on this list.
| Standout feature | Description |
|---|---|
| Product review carousels | Collect and display product reviews with star ratings directly on your Shopify store — no separate reviews app needed. |
| WhatsApp chat button | Add a WhatsApp contact button to your store, included on all plans — useful for merchants whose customers prefer messaging over email. |
| AI design assistant | Use a built-in AI tool to create on-brand email and SMS campaigns, paired with a library of seasonal templates. |
Pricing
Free to install plan
Up to 500 emails/month for the first 250 contacts. Includes email automation, campaigns, popups, a WhatsApp chat button (up to 1,000 views each), and 50 published reviews.
Standard – $16/month
Up to 6,000 emails/month for 500 contacts, unlimited popup and WhatsApp button views, 1,000 published reviews, and Sendvio branding removal.
Pro – $39/month
Up to 30,000 emails/month + $1 SMS credits/month for 2,500 contacts, plus unlimited published reviews, video reviews, and email reputation tools.
Brevo PushOwl – Budget-friendly alternative to Klaviyo
Brevo is a robust platform designed to recover carts, promote sales, and send tailored messages through multiple channels. It combines email marketing, web push notifications, and SMS in one place — with automation presets covering everything from abandoned cart recovery to flash sales and price drop alerts. If you run a small business that needs all these features, Brevo PushOwl could be a great, affordable solution for you.
| Standout feature | Description |
|---|---|
| Multi-channel marketing features | Run email, SMS, and web push notification campaigns from a single platform, with automation presets covering abandoned cart recovery, flash sales, price drop alerts, and more. |
| Unlimited subscriber list | Unlike Klaviyo, Brevo PushOwl doesn’t charge based on the number of contacts — all plans support unlimited subscribers, so your costs scale with email volume rather than list size. |
| Back in stock and price drop alerts | Automatically notify subscribers when an out-of-stock product becomes available or drops in price. |
Pricing
Free plan
500 emails/month, 500 push notifications, and unlimited subscribers. Includes newsletters, popups, welcome emails, back in stock reminders, and price drop alerts.
Plus – $19/month
1,000+ emails/month, 10k–30k push notifications, custom non-branded email popups, abandoned cart workflows, and shipping notifications.
Power – $79/month
All Plus features, plus flash sale and browse abandonment automations, Smart Delivery, custom segmentation, and a dedicated account manager.
tinyEmail – Free, basic alternative to Klaviyo
tinyEmail helps Shopify-powered small businesses create email campaigns with the help of AI tools. Unlike most email platforms, it puts deliverability first — with built-in infrastructure to improve Gmail and Yahoo inbox placement and protect sender reputation as sending volume grows. The platform is beginner-friendly with an easy learning curve, making it ideal for business owners who may not feel confident in their writing skills.
| Standout feature | Description |
|---|---|
| Deliverability features | Unlike most email platforms, tinyEmail is built to improve Gmail and Yahoo inbox placement and protect sender reputation as sending volume grows. |
| Versatile campaign types | tinyEmail supports nearly every type of email campaign: from basic newsletters to advanced flows like browse abandonment, back-in-stock emails, and product recommendations. |
| Free for Shopify merchants | Shopify merchants get free access to tinyEmail’s email marketing features. |
Pricing
Shopify merchants get full access to tinyEmail’s Pro plan features completely free — including unlimited subscribers, automations, segmentation, and email sends. This makes it one of the most affordable options on the list of Klaviyo alternatives.
Which Klaviyo alternative is best for small Shopify businesses?
If you’re switching from Klaviyo to something better suited for a small, Shopify-based brand, start by narrowing down what really matters to your business.
Budget and resources
How much time, effort, and money can you realistically invest in the new solution? Some tools on this list are free or near-free, while others require a meaningful monthly commitment to unlock the features that matter.
Specific needs
Do you need multichannel support, powerful automation, or just an easy way to send good-looking emails? The right answer will immediately rule out several options and make the choice much clearer.
Features you won’t use
Consider what you don’t need. This will help you weed out solutions that are too complex and figure out which tool downsides don’t matter to you.
For email automations and popups in one place, GSC Email Marketing + Pop ups by Getsitecontrol is worth considering. It’s one of the most affordable Klaviyo alternatives, with a simple pricing model that scales based on email volume — not contact count.
For multichannel campaigns, go with Omnisend or Brevo PushOwl. TxtCart is built for SMS-first brands, and Shopify Messaging for those who want zero setup. MailerLite and Sendvio round out the list for stores with more specific needs around landing pages or multi-channel retention.
Common questions
What Klaviyo alternatives don’t charge by contact list size?
Apps like Brevo PushOwl and GSC Email Marketing charge based on the number of emails you send, not the number of contacts you store. This can be more affordable for businesses with large subscriber lists that only send occasional campaigns.
What’s the cheapest Klaviyo alternative on Shopify?
Several Klaviyo alternatives come with a generous free plan and more affordable paid plans that work for smaller ecommerce brands. Among them are GSC Email Marketing + Pop ups, Sendvio, and Shopify Messaging apps.
What can I use instead of Klaviyo for email automation?
You can use platforms like GSC Email Marketing + Pop ups by Getsitecontrol. It offers pre-built workflows for Shopify stores, like abandoned cart emails, welcome sequences, and post-purchase flows — without the complexity of Klaviyo.
Which Klaviyo alternatives offer customizable popups?
GSC Email Marketing by Getsitecontrol includes a built-in popup builder with signup forms for email list growth. You don’t need a separate app to run on-site campaigns — everything is managed from one dashboard.
Can I switch from Klaviyo without losing my contact list?
Most platforms on this list — including GSC Email Marketing, Omnisend, and MailerLite — allow you to import contacts from a CSV file or directly from Klaviyo, making migration straightforward.
Aleksandra Beka is a freelance content consultant for SaaS brands with over 5 years of in-house marketing experience. She specializes in working with MarTech brands and helping them grow their audiences through educational and informative articles.
You’re reading Getsitecontrol blog where marketing experts share proven tactics to grow your online business. This article is a part of Email marketing section.
Try email marketing, free
Grow your list with free popups, send 2,000 emails for free.
Get started, it’s freeGetting Traffic But No Sales? 12 Ways to Resolve the Conundrum
May 14, 2025
—
11 min read You’re finally getting traffic to your online store.
Congratulations!
But you’ve noticed most of your traffic bounces without making a purchase. Or worse: you’re getting zero sales from all that traffic.
Don’t panic – this happens more than you know, and it can be fixed.
Keep reading to understand why you may be getting traffic but no sales in your store – and how to start fixing this issue ASAP.
13 Examples of Targeted Email Marketing You’ll Want to Try
Aug 16, 2024
—
7 min read Want to see your email marketing campaigns convert better?
The secret is in sending targeted emails that speak directly to your customers.
Tailoring emails to match customer behavior — like cart reminders, product recommendations, or birthday offers — can make all the difference.
This article explores 13 real-life examples of successful targeted email marketing. We’ll show you what works and walk you through the process of building a simple targeted email campaign yourself.
Let’s get started.
7 Best Mailerlite Alternatives for Shopify
Jan 10, 2025
—
8 min read Despite its affordability, recent negative experiences have deterred some Mailerlite users from renewing their plans.
Which are the other tools worth exploring for your Shopify store?
This article suggests seven Mailerlite alternatives, sorted according to their best use cases.
Let’s get right into it.
Subscribe to get updates
Get beginner-friendly tips for growing your online business.