Collect product reviews with a simple follow-up email

Start with a clear review request

The Sundays review-request layout is available in Design ideas in the email editor. It puts the review request near the top and gives it a prominent button. Keep that structure while replacing the branding, product image, and text with your own.

For a focused review campaign, remove secondary promotions that compete with the request. Your customer should be able to understand the purpose of the email without scrolling through a product catalog.

Use a button label such as “Review your purchase” or “Share your experience”. Link it to a working review destination, not just your store's homepage. Getsitecontrol sends the invitation; the review form on your store or review platform collects the response.

If you want private feedback rather than a public product review, link to a customer survey and make that purpose clear in the email.

What to write in your review request

Keep the email short and give customers one clear next step. Here are three examples for a store selling everyday homeware. Adapt the product details and tone to your own brand.

Ask about the purchase

A simple request works well when the customer already knows what to say. Remind them of the product and invite an honest opinion.

Subject

How are you enjoying your new mug?

Preview

Tell us what you think after your first few cups.

Hi there,

We hope your new mug has found a place in your morning routine.

How does it feel to use? Is there anything you wish you'd known before ordering? We'd love to hear your experience, and your review can help the next shopper choose.

Share your experience→

Thanks for sharing a little of your day with us. We appreciate your honest feedback.

In the editor, turn the final call to action into a button linked to your product's review form. Use the email subject to name the purchase, and keep the preview text simple: “Tell us what you think after your first few cups.”

Give the customer a starting point

A specific prompt can make a review easier to write. For homeware, ask about everyday use; for clothing, fit and comfort. One useful question is enough.

Subject

How does your new throw feel at home?

Preview

Your experience can help another shopper choose.

Hi there,

Have you had a chance to settle in with your new throw?

We'd love to know what you think of the feel and weight. Your experience can help someone else decide whether it's right for their sofa, reading chair, or next movie night.

Write a review→

Thanks for helping other shoppers find something they’ll love using.

Choose a prompt that matches the product. Customers shouldn't have to answer questions that have nothing to do with their purchase.

Follow up gently

Start with one request. If your review system lets you identify customers who haven't responded, you can send a short reminder. An email click alone doesn't tell you whether someone finished a review.

Subject

Still want to share your thoughts?

Preview

Here is the review link if you would like to add your experience.

Hi there,

A quick follow-up about your new mug. If you'd like to tell us how it's working out, here's the review link again.

A few words about your experience can help other shoppers make their choice.

Leave a review→

Thanks for shopping with us — and for taking a moment to share your experience.

Keep the reminder focused on the same purchase, and exclude customers who have already left a review when that data is available.

When to send a review request email

Work backward from the point at which a customer can give a useful answer. That depends on delivery time and the product itself.

A customer can comment on a mug after using it a few times. A skincare product or a pair of hiking boots may need longer. Sending the same request immediately after every order ignores those differences.

For a Shopify automation based on fulfillment, calculate the delay as expected shipping time plus time to try the product. For example, if shipping usually takes four days and you want to allow a week of use, an eleven-day delay after fulfillment is a reasonable starting point to test. It is an example, not a universal sending schedule.

Fulfillment does not confirm delivery. If shipping times vary widely, allow more time or use a delivery event from your existing system through a configured integration.

How to send review request emails with Getsitecontrol

The setup below uses Shopify order data. Before creating the automation, make sure your store has a review form and that the destination you plan to link to works for customers.

1. Choose the Fulfilled order trigger

In Automations, create an automation using Fulfilled order. This starts the follow-up from fulfillment rather than the moment the customer pays.

If different products need different waiting periods, use the available order filters to create a more specific audience. For example, separate products customers can evaluate quickly from those they need to use for several weeks.

2. Give customers time to try the product

Add an Add delay action before the email. Set the delay using your shipping estimate and the amount of use your product needs.

Don't describe this as “days after delivery” in your internal setup unless you are actually using delivery data. Keeping the timing reference clear makes it easier to spot and fix requests that arrive too early.

3. Customize the email

Add Send email and choose a template. Replace the logo, images, and copy, then enter your subject line and preview text.

In a fulfilled-order automation, the Fulfilled items element can display the products from the order. Check the product destinations and confirm that readers can reach the review form from them. A link to a product page is only useful for this request if the review form is easy to find there.

Keep a support contact available for customers who need help, while making the review invitation open to everyone receiving the request.

4. Check the complete journey

Send a test email to check the layout and wording. Then test the automation with a suitable test order to check the order-specific content and links.

Open the message on mobile, follow the review button, and submit a test review if your review system allows it. A good-looking email is only useful if the customer can complete the next step.

If another app already sends review requests, decide which system will handle this message so customers don't receive duplicate invitations. You can find more detail about triggers, delays, and filters in the automations guide.

Build product-specific timing without overlapping requests

Suppose your store sells mugs and skincare. A mug customer may have useful feedback after a few uses; a skincare customer may need several weeks. Use product or variant conditions to define separate audiences instead of putting both on one arbitrary delay.

Trigger filters restrict the whole automation. Action filters restrict a particular email or other step. If every email in a sequence concerns mugs, put the mug condition at entry. If one sequence contains different product messages, put the relevant condition on each message and review the timing of the steps between them.

If you use separate automations, make the audiences exclusive when only one invitation is intended. A practical rule is to give mixed orders the longer waiting period and use more general wording. That is an editorial choice to implement in the filters, not a built-in priority rule.

Keep order details separate from the review destination

Three pieces of data can appear in a fulfilled-order email, but they do different jobs:

Insert order variables through the email editor's variable picker. Get the review destination from your store or review provider and test it independently. Do not turn an Order URL variable into a “Write a review” button simply because it contains order information.

For a store-wide request, a single review destination may be appropriate. For product reviews, ensure customers can identify the correct item. If your provider needs a customer-specific review invitation URL, arrange that data handoff explicitly; the order status URL is not a replacement.

Use response data for reminders

A click on “Write a review” measures a visit to the destination. It does not confirm submission. If your review platform can supply a completion tag or contact field through an integration you configure, use that data to exclude completed reviewers from reminders.

For example, a reminder can require membership in the review-request audience AND absence of the completion marker. Check how the marker is updated for repeat purchases: a permanent “has reviewed” tag may suppress a valid request for a later order. An order-aware integration is needed when the distinction matters.

Without reliable completion data, start with a single invitation. You can investigate clicks and the review provider's results without describing non-clickers as customers who have not reviewed. Keep the invitation open to honest feedback and offer support separately from the review route.

Check whether customers finish their reviews

Email clicks show that the request attracted attention. Your review platform shows whether the customer finished the task.

If people click but few submit a review, inspect the destination: does it open the right product, work on mobile, and make the form easy to find? If requests arrive before customers have used the product, adjust the delay before rewriting the subject line.

A review request works best as one useful part of your post-purchase communication. Start with a clear invitation and a working review link, then refine the timing using actual customer responses.