15+ Newsletter Signup Forms That Convert: Real Examples + Templates

What makes a high-converting newsletter signup form?

Before we look at real examples, let’s break down the key elements that make a form convert.

Clear incentive

Give people a reason to sign up (discount, guide, VIP status).

Minimal friction

Fewer fields = more signups. High-performing forms use 1–2 fields.

Segmentation

Ask about interests using checkboxes to personalize emails later.

Mobile-first design

Forms must load fast, look great, and be responsive on any screen.

Compelling CTA

Go beyond “Subscribe.” Use compelling signup CTAs like “Get 10% Off” or “Join 100,000+ readers.”

Smart timing & triggers

Show the form when people are most likely to act (after a delay, page scroll, or on exit).

When you follow these best practices, your newsletter signup form may end up looking something like this:

If you like this example – or any signup form example in this article – you can add them to your website within a few minutes. Just click on a template you like and follow the prompts. You’ll be taken to a form builder by Getsitecontrol, where you can adjust the copy and the appearance of the form before publishing it on your website.

15 Email newsletter signup form examples from real websites

1. Aplos — Free shipping incentive popup

Aplos, a non-alcoholic spirit brand, uses a sleek pop-up form offering free shipping to first-time subscribers. The form delivers an impressive 11% email signup rate.

Why it works

High-value incentive

Free shipping is the main headline, making the benefit of signing up instantly clear.

Brand-aligned design

The form uses Aplos’ color palette and typography, helping it blend in while standing out.

Quick interaction

Only one field is required, reducing friction and encouraging immediate action.

This is a great example of how simplicity and a relevant offer can outperform more complex approaches.

Try this template

This ready-made popup is ideal for greeting first-time visitors with an incentive. It’s mobile-friendly, customizable, and easy to set up in minutes. You can also enable automatic follow-up emails with a promo code or welcome message.

2. The Bearded Chap — Two-step popup with yes/no question

The Bearded Chap, a men’s grooming brand, uses a two-step popup form that first asks a simple yes/no question: “Want 10% off your first order?”

If the visitor clicks “Yes,” the form expands to collect the email address. This small commitment upfront helps reduce friction and boosts conversions — in this case, to a 2.57% submission rate.

Why it works

Two-step flow

Breaking the process into two steps increases engagement by starting with a low-effort decision.

Direct value offer

The promise of 10% off is clear and immediate.

Timed display

The form appears after a brief delay, ensuring it reaches users who’ve already shown some interest.

Two-step forms like this are a great way to qualify leads and reduce the intimidation of an email signup form that appears at once.

Try this template

Trigger this “Yes or No” popup after a scroll or time delay. It’s ideal for ecommerce and helps reduce signup friction. You’ll be able to set up an automated welcome email and use it to deliver the discount code.

3. Marrow Fine — Popup with interest checkboxes for segmentation

Marrow Fine, a jewelry brand, uses a stylish popup form that lets visitors select their product preferences before subscribing. This simple addition helps the brand segment its list from the start and send more personalized emails.

Why it works

Built-in segmentation

Visitors can choose what they’re most interested in — like wedding or everyday jewelry — using checkboxes. These responses can be used to tag subscribers and tailor future emails.

Polished visual design

The form features elegant imagery aligned with the brand’s aesthetic and target audience, reinforcing trust and appeal.

Clear opt-out option

A subtle “No, thanks” link helps reduce pressure and may even increase conversions by making the offer feel optional.

This is a great example of how adding segmentation to your newsletter sign-up form can lead to better targeting and higher engagement in your future email campaigns.

Try this template

Use this template to segment new subscribers by product interest using built-in checkboxes. You can assign tags automatically and send targeted emails later. Ideal for Shopify jewelry stores and fashion brands.

4. JazzUpCo — Vertical sidebar with discount offer

JazzUpCo uses a vertical sidebar form — an uncommon format that stands out without interrupting the browsing experience. The form starts with a question (“Would you like a special discount?”) and shows an email field after the visitor clicks “Yes.”

Why it works

Uncommon layout

The vertical sidebar format is visually distinct and stays anchored without blocking the page content.

Two-step flow

Starting with a micro-commitment increases the chance that a visitor will complete the action.

Clear incentive

A 20% discount offer is the central motivator, delivering instant value for subscribing.

This is a smart option if you want to attract attention while keeping the user experience on your website non-intrusive.

Try this template

Use this layout to present a discount in a soft-entry way. Works well for ecommerce brands and service providers.

Use a sidebar form when you want to stay visible without being pushy. It’s a smart fit for long-scroll pages like blogs or catalogs, where readers can discover the form naturally while browsing.

5. Backlinko — Embedded form with strong social proof

Backlinko, an SEO blog by Brian Dean, uses several inline newsletter signup forms across the site. For example, the form on the homepage is supported by a shiny testimonial.

If you scroll around the rest of Brian's site, you'll see that other signup forms are strategically placed on different pages and reinforced by even more social proof.

Why it works

Social proof

Displaying subscriber numbers or subscribers’ names and titles helps validate the newsletter’s credibility.

Seamless design

The inline opt-in forms blend naturally into the site layout, offering an invitation without disruption.

Value-driven CTA

Copy speaks to the audience’s core goal — growing traffic and rankings — which makes the offer feel highly relevant.

This is a reminder that embedded forms can convert just as well as popups when they’re well-written and reinforced by trust signals.

Try this template

Use this design to collect subscribers from blog posts, footers, or landing pages. Easily embed the form anywhere and reinforce it with trust elements like testimonials or subscriber counts. Works seamlessly on mobile.

6. Roadskin — Minimalist sticky bar

Roadskin, a UK-based biker clothing brand, uses a bottom sticky bar to promote its newsletter. The form quietly appears a few seconds after landing, offering special discounts and product updates. Despite being a subtle addition to the page, the form achieves an impressive 2.9% conversion rate.

Why it works

Lifestyle alignment

The visual style of the form reflects the brand’s rugged, adventurous vibe, making it feel like a natural part of the site.

Direct messaging

The headline gets straight to the point: join to receive discounts and product announcements — no fluff.

Streamlined signup

The single-field form and “Join” button make the process feel instant and effortless.

This example shows how even subtle newsletter signup forms, like sticky bars, can convert well when the offer is clear and well-integrated into the brand.

Try this template

This template keeps your offer visible without interrupting the user journey. Customize it to match your site’s style and display it after a short delay. You can also trigger a welcome email right after signup.

Sticky bars work best when you want a persistent, low-profile prompt across your site. They're ideal for time-sensitive offers or list-building campaigns that don’t interrupt the user experience, especially on mobile.

7. New York Bucket List — Link-in-bio form for social media platforms

New York Bucket List uses a smart strategy to turn social media followers into email newsletter signups. It links to a mobile-optimized landing page directly from their Instagram bio. The top button opens a newsletter signup form, while the rest direct traffic to relevant content and promos.

Why it works

Social-first design

The layout is simple, vertical, and easy to tap — ideal for mobile users coming from Instagram, TikTok, or Facebook.

No website needed

“Link tree” landing pages are easy to create and manage. It takes minutes to update links, swap content, or adjust the copy.

Direct opt-in path

Since social platforms limit direct email capture, this is one of the few ways to turn followers into subscribers effectively.

This is a great solution if your audience lives on social media and you want a seamless way to bring them onto your email list.

Try this template

Use Getform to create a dedicated landing page that will help you collect emails from Instagram, TikTok, or YouTube visitors. The app offers a solid free plan that works well for creators, publishers, and ecommerce brands.

8. Rover Pet Products — Exit-intent popup with giveaway

Rover Pet Products, an Australian pet supply store, uses an exit-intent popup to re-engage visitors who are about to leave the website. The form invites people to subscribe by entering a giveaway — a gentle nudge that feels timely and fun.

Why it works

Exit trigger

The form appears just as a visitor is leaving, giving the brand one last chance to capture an email address.

Emotional incentive

A giveaway with an appealing prize — like a dog bed — creates anticipation and taps into gift psychology.

On-brand imagery

The photo reinforces the product being promoted and speaks directly to the pet-loving audience.

This strategy is perfect if you want to reduce bounce rates and stay in touch with interested visitors who didn’t convert.

Try this template

Use this exit-intent popup to capture emails before visitors bounce. Offer a discount for their next visit, a free shipping coupon, or a giveaway participation. Great for building a list of warm leads who didn’t convert on the spot.

9. Bleame — Popup with countdown timer

Bleame, a personal care brand, uses a modal popup form with a twist — it includes a countdown timer to create a sense of urgency around a 10% discount.

Why it works

Urgency trigger

The countdown timer makes the discount feel time-sensitive, encouraging visitors to act quickly.

Objection handling

The form reassures subscribers with clear messaging like “0% spammy,” helping reduce hesitation and increase trust.

Persistent visibility

Even if the popup is dismissed, a floating button stays visible on the screen, letting users reopen the offer anytime.

This is a smart way to boost newsletter signups using urgency, without being too aggressive or disruptive.

10. Marketing Millennials — Signup page with strong copy and testimonials

Marketing Millennials is a popular newsletter about modern marketing trends. Their signup form lives on a dedicated landing page, and what makes it stand out is the copy. Everything from the author intro to the testimonials is designed to build trust and excitement.

Why it works

Conversational, benefit-focused copy

The description is crisp, jargon-free, and gives you a clear idea of what you’ll get, making the value of signing up immediately clear.

Author presence

Including the creator’s photo and name adds a personal touch and builds credibility with first-time visitors.

Reader testimonials

Real subscriber quotes act as social proof and reinforce the value of joining the list. Displaying them in a compact carousel keeps the layout clean.

This is an example of how strong, human copy and subtle design can do more than flashy graphics or aggressive popups.

11. BRUNA — Popup with email + phone number capture

BRUNA, a jewelry brand, uses a pop-up form that collects both email addresses and phone numbers, offering a chance to win one of three €250 vouchers in return. It’s a great example of how to build both your email and SMS lists at once.

Why it works

Dual-channel signup

By adding a phone number field, BRUNA sets itself up for SMS marketing: ideal for flash sales and new arrivals.

High-value incentive

The chance to win a luxury voucher creates urgency and makes it worth sharing more personal information.

Trust-building microcopy

Subtle legal text and clarification links help ease concerns about sharing a phone number, especially for first-time customers.

This is a smart way to grow your list across channels while keeping the signup experience elegant and incentive-driven.

Try this template

Use this popup to build your SMS marketing list instead of or in addition to the email list. Works great for early access, limited-time offers, and VIP campaigns.

Collecting phone numbers is becoming particularly effective for ecommerce brands targeting Gen-Z customers and running flash sales, VIP campaigns, or product drop alerts.

12. Mad Fientist — Two-step form with lead magnet and social proof

Mad Fientist, a personal finance blog, uses a two-step signup form that begins with a subtle sticky bar at the bottom of the page.

Once they click on the button, up pops a fullscreen newsletter signup form designed in the same color scheme as the website.

Why it works

Intent-based opt-in

By requiring visitors to click a CTA before showing the form, this approach ensures subscribers are genuinely interested, often resulting in higher engagement.

Credibility through numbers

The form highlights that over 100,000 others have subscribed, creating strong social proof.

Value-packed incentive

New subscribers receive a PDF with advice from podcast guests — a compelling lead magnet that appeals to the target audience.

This is a great format for blogs and media sites that value quality subscribers over quantity.

Try this template

Use a floating or sticky button as a low-pressure entry point. Trigger the form programmatically, only after a deliberate click.

The way it works is straightforward: your website visitors will only see the pop-up form if they click the action button. As a rule, this means two things. First, your email list is likely to grow more slowly than in the case of a more proactive approach, like a welcome or a time-delayed popup. At the same time, you can expect higher email engagement rates because every subscriber joining your list will do it very intentionally.

This two-step approach works well if your audience needs more time to engage. Use it to capture high-intent subscribers on blogs or editorial pages where trust and context matter.

13. Ripped Body — Inline form with lead magnet and strong social proof

Ripped Body, a fitness site run by coach Andy Morgan, greets visitors with a clean embedded form offering a free “Nutrition Setup Guide” and a 7-day email course, right on the homepage.

Why it works

High-value content offer

The guide and email course promise immediate value for new subscribers — ideal for building trust in a competitive niche.

Strong social proof

By mentioning that 100,000+ people have already subscribed, the form leverages authority and credibility.

Frictionless design

With just one field and a clear CTA, the form keeps the signup process quick and distraction-free.

This is a solid approach for educational websites focused on growing email lists through embedded signup forms.

How to create a newsletter signup form like this

This is an embedded form, and it’s fairly simple compared to other examples in the article. If you want to have something similar on your website, you can either choose an inline form option when creating a new form or create a fullscreen overlay.

14. CXL — Problem-solution signup form with newsletter preview

CXL, a leading conversion optimization blog, uses a newsletter signup form that focuses entirely on clarity and value. The copy sets up a problem marketers face, and then positions the newsletter as the solution.

Why it works

Context-rich copy

Instead of a short headline, the form uses persuasive language to describe what the reader will learn and why it matters, appealing directly to pain points.

Visual preview

The form includes a mockup of the newsletter on a mobile screen, showing exactly what subscribers will get in their inbox.

Transparency

CXL clearly states how often the newsletter goes out and what kind of content to expect, which builds trust and sets expectations.

This is a great example of long-form copy done right — ideal for audiences that need a bit more convincing before subscribing.

15. Perk — Two-step popup triggered by a floating discount button

Perk, a men’s apparel brand, uses a subtle two-step approach to newsletter signups. It starts with a floating button offering 15% off, and only shows the full form after a visitor clicks.

Why it works

Low-friction entry

The floating button doesn’t interrupt the browsing experience. It simply sits in the corner, waiting for curious visitors to engage.

Step-by-step flow

Instead of confronting users with a form immediately, Perk uses a two-step trigger, reducing resistance and increasing conversions.

Straightforward value

The benefit of subscribing is crystal-clear: 15% off the first order, displayed prominently on the form.

This is a great tactic if you want to avoid aggressive popups while still converting casual browsers into subscribers.

How to replicate this strategy

If you’re looking for a subtle yet effective approach, use a floating button (a.k.a. launcher) as the entry point for your signup form. This method will help you engage users without interrupting their browsing experience.