15 Email Newsletter Signup Forms that Convert + How to Add Them to Your Website

From pop-ups to embedded forms and unique layouts, these examples showcase what’s possible when you combine creativity with email marketing best practices.

Keep reading to see 15 inspiring examples in action…

5 techniques that make a great newsletter signup form

To set the stage for these examples, here’s a quick guide to crafting high-converting email signup forms that grab attention and boost signups.

Great signup forms…

• Offer an incentive – give subscribers immediate value by offering an incentive for signup, like a coupon or content upgrade.
• Tell people what emails they'll get (and how often) – because of email spam, people are wary of giving away their email addresses. Remove these fears by explaining exactly what type of content you'll send and how often you'll send it.
• K.I.S.S. (Keep It Simple) – for newsletter signup forms, shorter is better. Keep it to one or two fields max.
• Use social proof – by highlighting how many existing subscribers you have, you demonstrate the value of your newsletter to would-be subscribers.
• Use a compelling CTA – avoid generic phrases like 'Sign up.' Instead, emphasize the benefit, such as 'Get Your Free Guide' or 'Unlock 10% Off.

When you follow these tips, your newsletter signup form may end up looking something like this:

If you like this popup example – or any other example in this article – you can add them to your website within a few minutes. Just click on a template you like and follow the prompts. You’ll be taken to a form builder by Getsitecontrol where you can adjust the copy and the appearance of the popup before publishing it on your website.

Below, you'll see how other websites use the best practices to create highly-converting email newsletter signup forms.

15 Email newsletter signup examples that are built to convert

1. Aplos

Let’s start this roundup with a form that has an impressive 11% email signup rate. Aplos is a non-alcoholic spirit production company, and they’re using a pop-up signup form to greet first-time visitors in their online store:

This form helps Aplos achieve two things. First, it helps grow the company’s email list with subscribers who are interested in their products. Second, it encourages them to make that first purchase.

Here is what makes this particular email signup form so efficient:

• Clear incentive – with the free shipping offer spelled out right in the title, the value of joining the list is crystal-clear.
• Excellent popup design – not only did Aplos keep their brand consistent, but they also used contrasting colors to make the message impossible to miss.
• Just one field – by asking for an email address only, Aplos makes signing up quick and easy.

Want a similar newsletter signup form for your website?

If you’d like to try a similar approach on your website, we’ve prepared a template for you:

Whether you decide to provide a discount, a free shipping code, or anything else, your subscribers will be able to get the incentive right after filling out the form.

2. The Bearded Chap

The Bearded Chap, men’s grooming brand, uses a sleek two-step popup form to capture email leads.

This popup demonstrates strong performance with a solid 2.57% form submission rate, showing that this method effectively converts interested visitors into subscribers.

Here is what makes this approach effective:

• Two-step opt-in: The form begins with a yes/no question: “Want 10% off your first order?” This reduces friction by making the user commit to a simple choice before moving to the email field.
• Clear incentive: Visitors are offered 10% off their first order, creating immediate value for signing up.
• Smart targeting: The form appears a few seconds after a visitor lands on the website, ensuring it engages users who have shown interest in the brand or its products.

How to replicate this strategy

Adopt a two-step opt-in to ease users into the signup process. Combine this with a smart trigger, like a 10-second delay, to target visitors who are genuinely interested. Use the pre-designed template below to get started.

3. Marrow Fine

Marrow Fine is a jewelry brand specializing in rings. Like many ecommerce stores, it uses a modal popup promoting the benefits of being a subscriber.

While this approach is common, there are a few specific things that Marrow Fine does exceptionally well:

• Segmentation — the form allows visitors to specify what they are most interested in. This segmentation approach allows Marrow Fine to send personalized emails tailored to subscribers’ preferences, boosting engagement rates.
• Thoughtful visuals – the high-quality image visualizes both the target audience of the brand and its products.
• Negative opt-out – beyond the “SUBMIT” button, Marrow Fine lets visitors close the popup with a negative “No, Thanks” opt-out, which can further boost conversions.

Want a newsletter signup form like this?

If you want to segment your subscribers based on their interests or shopping preferences, you can use radio buttons, dropdown menus, or checkboxes, like in the template below:

If you choose to go this route, you can use field mapping to tag new subscribers automatically, as they join your list. Although this may take you a bit more time during the setup, it’s definitely worth the effort given the plethora of email personalization opportunities you’ll get.

4. JazzUpCo

JazzUpCo grabs attention with a sleek vertical sidebar featuring their newsletter signup form.

The form uses a two-step approach: first offering a compelling discount, then guiding users to provide their email.

Here is what makes it effective:

• Uncommon format: The vertical sidebar design stands out from traditional popups, instantly catching the visitor's eye while maintaining a non-intrusive presence on the page.
• Two-step opt-in: The process starts with a simple question—“Would you like a special discount?”—which feels less overwhelming and increases the likelihood of engagement.
• Strong incentive: The promise of 20% off provides immediate value, motivating users to take the next step.

How to replicate this strategy

If you want your signup form to stand out, try experimenting with less common layouts like vertical sidebars. Combine this with a two-step approach and gently guide users into providing their information using the template below.

5. Backlinko

Backlinko is a massively popular SEO blog by Brian Dean. Brian uses multiple newsletter signup forms on his website. For example, the form greeting you on his home page is minimalist, yet incredibly powerful.

If you scroll around the rest of Brian's site, you'll see some other signup forms strategically placed on different pages and reinforced by even more social proof.

Here is what you can learn from this example:

• Social Proof – that “110,424” number on the second form tells potential subscribers that a lot of other people find Brian's newsletter to be valuable. Highlighting well-known companies where subscribers work adds credibility and makes the offer hard to resist.
• Exclusivity – the testimonial on the homepage form shows that subscribers get even more value than blog readers.
• Unobtrusiveness – both forms are embedded into the pages which makes them unobtrusive, while still attention-grabbing enough that people can't miss it.
• Value-driven CTA — The form’s copy speaks directly to the audience’s goal — learning SEO to grow their business — making it highly relevant and engaging.

Want a newsletter signup form like this?

To add a newsletter signup form like Brian's to your website, you can grab the inline template below. Use the preview mode to see it in action and if you like it, follow the prompts to adjust its copy and design.

Once ready, follow these steps to embed it into your website, whether you’re using WordPress, Shopify, or any other platform.

6. Roadskin

Roadskin, a UK-based biker clothing brand, collects emails with a sticky bar. The form appears at the bottom of the screen after a visitor spends a few seconds on the website.

Despite being a subtle addition to the page, the form achieves an impressive 2.9% conversion rate. Here is why we think it works:

• Lifestyle alignment: The form’s design blends with the homepage aesthetic, emphasizing the brand’s rugged and adventurous identity
• Direct messaging: The headline highlights special discounts and new products, which resonate with the audience’s interests
• Simple input field: With just one field and a prominent CTA, “Join,” the signup process is quick and hassle-free

How to implement this style:

You can add an identical newsletter signup form to your website within minutes by using the template below. Just change the color scheme to something more aligned with your branding and edit the copy.

7. New York Bucket List

If you have a strong presence on social media, you can turn followers into email subscribers, too. One way to do that is by creating a so-called “link tree” like New York Bucket List does.

New York Bucket List links to this tree from their Instagram bio, but you can have a similar landing page for any social media account. The very first button is an email capture form that allows you to subscribe to their newsletter. The rest of the buttons lead to the most relevant articles or products.

Here is why this approach is worth your attention:

• It’s easily customizable without coding. If you need to replace buttons to feature more recent content, you can do it within minutes without any technical knowledge by just copying and pasting URLs.
• It’s the only direct way to convert social media followers into subscribers. Most social media platforms provide no way to invite people to join your mailing list. Such a landing page is your best and most convenient option.

Want to link to an email signup form from your Instagram bio, too?

You can create something similar or even something more personalized using Getform. It’s a no-code app that allows you to build custom online forms and link to them directly.

Here is an example of a link tree featuring a signup form you can get for yourself:

Feel free to click on it to see the template in action. You’ll be able to change it the way you want, add new fields, extra buttons, and even more pages. Once you finish, simply copy the link to the form and paste it to your Instagram bio, your email signature, or anywhere else.

8. Rover Pet Products

Rover Pet Products is an Australian pet supply store. They display their email signup form when visitors are heading to exit the website.

Here's what we like about this simple form:

• Exit-intent trigger – unlike most examples on the list, this form is targeting visitors who are leaving. This strategy allows Rover Pet Products to re-engage potential customers via email, preventing them from leaving empty-handed.
• Invitation to participate in a giveaway – even though participation doesn’t mean a win, the company did a great job at invoking the right emotion: anticipation of a gift.
• Excellent choice of image – cuteness aside, this photo doesn’t just resonate with the brand’s audience, it also demonstrates the product featured in the giveaway. Essentially, it’s a well-designed pop-up ad for the KLOUD9 dog bed!

Want to use an exit-intent email signup form on your website?

Inviting people to join your email list right before they leave is a powerful lead generation tactic. Here is a pre-designed template to help you out:

Once you add it to the Getsitecontrol dashboard, adjust the copy and proceed to the targeting settings to select the “exit-intent” trigger. You can also decide whether you want to show this form sitewide or on selected pages only.

9. Bleame

Bleame is a personal hygiene brand selling crystal hair erasers. While choosing a modal pop-up form, common for ecommerce, Bleame spices things up by adding a timer and creating a sense of urgency.

Having a countdown timer on a newsletter signup form is an unusual move that might help you grow your list, regardless of your industry. In this case, it implies that the 10% discount is a time-limited offer, so if a visitor is considering a purchase, the chances that they will sign up are high.

Here is what else you can learn from this example:

• Work with subscribers’ objections – apart from a well-phrased title, notice the promise of “0% spam” in the description.
• Value-driven CTA – instead of a bland “Sign up” or “Subscribe”, Bleame uses “Sign up for 10% OFF” reinforcing the intention.
• Smart trigger – this particular offer pops up soon after you arrive at Bleame’s website, so technically, it’s a welcome offer. However, if you decline or close it by mistake, it’s still available as a floating button giving you a chance to reopen the form and get the discount.

10. Marketing Millennials

Marketing Millennials is a newsletter about marketing, so it's no surprise that the strong point of their signup page is the copy:

There are a lot of things going on that make this form great:

• Author intro – future subscribers get to see the person who writes the newsletter.
• Clear value – the newsletter description is straightforward and excludes marketing speak, giving you the taste of the content you’re subscribing for.
• Testimonials – nothing serves as a better social proof than the real words from happy readers. The Marketing Millennials team does an excellent job displaying them via a compact carousel.

How to create a newsletter signup form like this

There's nothing fancy about the actual design or targeting on this one — it's the surrounding copy that makes it unique. Note that this signup form is actually a separate page, but you can recreate it by choosing a full screen overlay or an inline form for your website.

11. BRUNA

BRUNA, a jewelry brand, goes beyond email by integrating a phone number field into their signup process. Subscribers can enter a prize draw to win one of three vouchers worth €250.

Collecting phone numbers alongside email addresses is an excellent idea, especially if you’re growing an ecommerce brand. SMS marketing tends to show higher open rates and more immediate engagement, which can be particularly efficient for announcing new collections and flash sales.

That said, many people are hesitant to share their phone numbers, so you can either make this field optional or offer a higher incentive.

What makes this example effective:

• Exclusive prize: The chance to win high-value vouchers is a great incentive to sign up.
• Premium visuals: The form’s design features sophisticated imagery that appeals to the luxury-oriented audience.
• Microcopy: The clarification and the link at the bottom of the form help allay customers’ concerns and answer questions.

How to implement this strategy

You can follow BRUNA’s example and add a second field to collect phone numbers alongside emails, by customizing the following template:

Alternatively, you can collect phone numbers on the second page of your form, after your visitors have already submitted their emails. In any scenario, you’ll want to find a reliable SMS marketing platform that integrates with your form.

12. Mad Fientist

Mad Fientist is a popular blog about personal finance and financial independence. This website uses a two-step signup approach. This means that the signup form isn’t displayed right away. At first, blog readers only see a sticky bar with a CTA button.

Once they click on the button, up pops a fullscreen newsletter signup form designed in the same color scheme as the website.

Here is why we like this example:

• Two-step opt-in – with a two-step opt-in, users first need to click the ”Subscribe Now!” button. Then, a modal popup appears with the form. This technique harnesses the Zeigarnik effect to boost conversions.
• Social proof – Mad Fientist touts the impressive “100,000 others” number to boost social proof.
• Incentive (a.k.a. lead magnet) – subscribers get a PDF with financial independence advice from the guests of the Mad Fientist podcast.

Want to create a newsletter signup form like this?

You can use the same two-step approach on your website by displaying a floating button or a sticky bar that will programmatically launch another form:

The way it works is straightforward – your website visitors will only see the pop-up form if they deliberately click the button. As a rule, this means two things. First, your email list is likely to grow slower than in the case of a more proactive approach, like a welcome or a time-delayed popup. At the same time, you can expect higher email engagement rates because every subscriber joining your list will do it very intentionally.

13. Ripped Body

Ripped Body is a popular fitness website run by Andy Morgan. The homepage greets all new visitors with this large newsletter signup form.

There are a few things this form does well:

• Incentive – in exchange for their emails, subscribers get “Nutrition Setup guide and 7-day email course.” That's a lot of value for an email address!
• Social proof – Ripped Body touts the fact that 100,000 other people already subscribed, which adds some hefty social proof.
• Minimalist – just one easy field and a clear CTA button.

How to create a newsletter signup form like this

This is an embedded form, and it’s fairly simple, compared to other examples in the article. If you want to have something similar on your website, you can either choose an inline form option when creating a new form, or create a fullscreen overlay.

14. CXL

CXL is a conversion optimization blog. Their weekly newsletter delivers “fast marketing” tactics that are proven to work.

Here is why this newsletter signup form is so brilliant:

• Problem-solution approach – most times, when it comes to the copy for a signup form, less is more. Not in this case. The CXL team gives full context by describing a problem every marketer will surely recognize and explaining why their newsletter is a solution.
• Newsletter example – the image creates an immersive experience and shows how a CXL newsletter will look on a mobile screen. On your mobile screen, once you sign up.
• Frequency – subscribers know exactly what they’re going to receive and how often.

15. Perk

Perk, a men’s apparel brand, uses a clever two-step popup to attract subscribers. The process begins with a small floating button offering a discount, which expands into a newsletter signup form when clicked.

What makes it effective:

• Subtle entry point: The floating button stays unobtrusive as users browse the site, making it feel less intrusive than a typical pop-up.
• Two-step opt-in: Clicking the button is an easy first step that lowers the barrier to engagement. Once clicked, visitors are presented with a well-designed form offering 15% off their first order.
• Clear incentive: The promise of savings (“15% Off”) is prominently displayed, making the benefit of signing up immediately clear.

How to replicate this strategy

If you’re looking for a subtle yet effective approach, use a floating button (a.k.a. launcher) as the entry point for your signup form. This method will help you engage users without interrupting their browsing experience.