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Launching your online clothing store is an exciting milestone. But once the first sales start rolling in, how do you maintain momentum, improve conversions, and prevent cart abandonment?
Thankfully, there’s an array of Shopify apps for fashion brands to help you.
For this article, we analyzed over 1,000 clothing stores, using our customer base and the data from Store Leads. We then compiled a list of essential Shopify apps, starting with must-haves like email marketing and reviews, then moving to conversion boosters and scaling tools.
Keep reading to find out what these apps are.
These are the Shopify apps that real clothing stores use to grow their brands, optimize their websites, and generate more sales.
GSC Email Marketing, Pop ups
Most visitors won’t purchase immediately, and that’s okay. But you don’t have to lose them forever. Instead, convince those visitors to join your email list, so you can introduce them to your fashion brand through newsletters, nurture your relationship, and get them to convert later.
GSC Email Marketing, Pop ups (by Getsitecontrol) provides everything you need to grow your list, send promo newsletters, and build email automations. From welcome sequences to abandoned checkout recovery workflows, you can send beautiful, timely emails with personalized product recommendations.
Includes all the basic features for collecting emails, sending newsletters, and building automations.
Start at $19/month for logo removal, advanced targeting, AI smart sending, and more. All plans include unlimited email contacts, so the costs don't increase as your list grows.
Judge.me Product Reviews App
Social proof is essential for increasing conversions in the clothing market. With Judge.me, you can effortlessly collect and display customer reviews, complete with photos and videos, directly on your Shopify store.
Judge.me automates the review collection process with email and SMS requests, allows you to import Amazon reviews and display product ratings on Instagram and TikTok. From there, you can showcase these reviews in visually appealing widgets, such as carousels, pop-ups, and star ratings, all fully customizable to fit your brand’s look and feel.
Unlimited review requests, SEO snippets, and carousel widgets.
$15/month for advanced features like Q&A widgets, customization, and integration with 3rd-party apps (15-day free trial available).
Infinite Product Options
Customization is key in the fashion industry, and Infinite Product Options allows you to add custom options directly to your product pages by providing a variety of input fields, such as text boxes, dropdown menus, and color swatches.
This app is perfect for clothing stores offering personalized products, custom printing, or bundled add-ons. It simplifies the process of adding gift-wrapping charges, rush order fees, or even monogramming options. By using conditional logic, you can display relevant options based on customer selections, ensuring a seamless user experience.
$12.99/month with a free 14-day trial available
Shogun ‑ Landing Page Builder
Not entirely happy with the Shopify website builder? Luckily, you’ve got other options, and Shogun is one of the best page builders available on Shopify.
This drag-and-drop design tool allows you to create stunning ecommerce pages that load quickly. It’s easy to use, even if you’re new to web design, but it’s also powerful enough for advanced designers who want to think outside the box.
And if you want to create a beautiful blog to attract more visitors, Shogun makes it easy to customize it for the look and feel of your brand.
There are three paid plans available for $39/mo, $249/mo, and $499, varying by the customization complexity. Each plan comes with a 10-day free trial.
Loop Returns & Exchanges
Returns are high in fashion, and Loop helps you not only automate them, but also turn some of the returns into exchanges instead of refunds.
Loop provides a seamless post-purchase journey allowing customers to request exchanges, view shipping labels, and track progress — all with minimal manual work from your team. The app’s Instant Exchange and Shop Now features encourage customers to swap items or shop again, helping you recover revenue that would otherwise be lost, and boost loyalty.
Includes returns software, package protection, and US & Canada domestic return labels.
Start at $155/month for unlimited destinations, automated return policies and workflows.
SC Back in Stock Restock Alert
Managing out-of-stock products is crucial for reducing customer frustration and recovering lost sales. With SC Back in Stock Restock Alert, you can notify customers via email, SMS, or push notifications when their favorite products are available again — turning missed opportunities into new sales.
This app ensures your customers can easily request to be notified about a sold-out product being back in stock, and are the first to know when a product is back, encouraging them to return and complete their purchase. The app is available in all EU languages.
Includes basic notifications and functionality, with a limit of 50 email alerts.
Start at $10/month and vary by the notification types and advanced features like manual alerts, custom CSS, and enhanced notification filters. Paid plans come with a 3-day free trial.
GSC Countdown Timer Bar
Countdown timers are a simple way to drive urgency for flash sales and shipping cutoffs. GSC Countdown Timer Bar lets you add timers anywhere in your store: homepage, product pages, or shopping cart, to prompt purchases.
You can choose between fixed-date timers for scheduled launches or holiday promos, evergreen timers that start per visitor, or daily recurring timers for same-day shipping reminders. Timers can include discount codes or action buttons and are fully customizable to match your brand.
The app is completely free, with all timer types and full customization included.
Easy to understand. Easy to use. Highly recommend. I have been using this app over a year now and it is very customizable. Especially, when it comes to the color aspects of the timer bar. Two thumbs up!
House of Cardwell Fashion company
September 13, 2025
Smile: Loyalty Rewards Program
Acquiring new customers is important but retaining them is the key to sustainable growth. With Smile Program Rewards, you can build a loyalty program that turns first-time buyers into lifelong customers while encouraging repeat purchases and increasing brand loyalty.
The app makes it easy to reward your customers for purchases, referrals, and social interactions like following your store on Instagram or TikTok. The cherry on top? Smile provides access to performance metrics from stores similar to yours, so you can optimize your campaigns.
For stores with up to 200 monthly orders, with basic feature set and Smile branding.
Available at $49/month, $99/month, and $999/month; catered for advanced customization options and unlimited orders.
Boost AI Search & Filter
Navigating an online store can be daunting without the right tools. With Boost AI Search & Filter, you can provide a seamless shopping experience by enabling your customers to quickly find exactly what they’re looking for.
This app combines AI-powered search with customizable filters to enhance product discovery and boost sales. On top of that, Boost AI helps you win returning customers with personalized search results and AI-powered product recommendations, tailored to your customers' intent. This Shopify app for clothing brands is a must, especially if you have a large inventory store.
Includes basic functionality and a limit of up to 25 products, to get started.
Start at $19/month, offering advanced filters, visual merchandising, and analytics tools.
Kiwi Size Chart & Recommender
Sizing confusion is a leading cause of Shopify cart abandonment and returns for online clothing stores. Kiwi Size Chart & Recommender helps you tackle this challenge by offering tailored size charts that guide customers toward their perfect fit.
Kiwi allows you to create product-specific size charts and fit recommendations powered by machine learning. Whether you run a fashion brand or a jewelry store, Kiwi’s flexible and customizable features ensure your customers make confident purchases.
Start with the basic features and up to two size charts with a Kiwi watermark.
$6.99/month, $12.49, or $24.46 per month for more size charts and advanced features like the size recommender or unlimited customizations.
Honeycomb Upsell & Cross Sell
Honeycomb is a Shopify app that helps fashion stores boost average order value (AOV) with targeted upsell and cross-sell offers across the entire shopping journey.
The app’s AI engine recommends complementary items automatically, and post-purchase offers allow true one-click add-ons without re-entering payment details. You can show relevant product suggestions on product pages, in the cart, or after checkout.
Product page, cart page, and thank you page upsells, up to 100 monthly funnel views.
From $54.99/month for higher volume of funnel views and branding removal.
Transcy: AI Language Translate
Expanding globally is a game-changer for online clothing stores, but language barriers and currency confusion can deter international shoppers. Transcy removes these obstacles by translating your store into multiple languages and offering real-time currency conversion, so you can cater to customers worldwide.
The app allows you to choose among several AI-powered translation tools and fine-tune the results manually if needed. Furthermore, Transcy can even translate images, so they’re shown in customers’ languages, too.
Get started with 1 language and 1 currency, plus basic features.
Unlock premium features like image translation, advanced customization, and more with plans available at $11.90, $29.99, and $59.90.
EM Lookbook Gallery
Clothing looks great on its own, but it shines even more in context. EM Lookbook Gallery is the perfect Shopify app for fashion brands to showcase items through beautifully curated lifestyle galleries that inspire and engage customers.
This app lets you create shoppable image galleries and add them to any page in your clothing store. Build interactive lookbooks with product hotspots, making it easier than ever for shoppers to buy complete outfits directly from your images.
Includes basic features and up to 1 gallery.
Three paid options available at $4.99, $12.99, and $29.99 vary by the number of galleries, available formats, and products in the lookbook
Foursixty Shoppable Social UGC
User-generated content (UGC) is one of the most effective tools for building trust and inspiring purchases in clothing stores. With Foursixty, you can transform your Instagram, TikTok, and UGC into fully shoppable galleries, seamlessly integrating them into your Shopify store.
In addition to adding shoppable galleries to any page of your store, you can feature them in your promo newsletters, abandoned cart emails, and beyond.
Plans start at $90/month, with a free 14-day trial available for testing the app. Higher-tier plans include Reels galleries, UGC rights management, ambassador shops, and more.
GSC Instagram Feed, Instafeed
Instagram drives fashion discovery, and GSC Instagram Feed brings that content directly into your store. The app allows you to add your Instagram feed to your Shopify store quickly and with no coding. Display your latest Instagram posts and reels in a beautiful, responsive grid or carousel, helping you showcase outfits, UGC, and behind-the-scenes content without any manual updates.
Choose Instagram-like mode to pin key posts or use manual mode to curate seasonal lookbooks. Each post opens in an interactive popup, keeping shoppers on your site while reinforcing social proof.
GSC Instagram Feed app is completely free, with no limits.
Fast configuration, easy to use. Tried many Instagram feeds, this is the best and it’s free.
Fūga-Studios Korean & Japanese streetwear
February 28, 2025
TrackingMore Order Tracking
TrackingMore simplifies order management by syncing with global carriers and providing real-time updates to you and your customers. With customizable tracking pages, multilingual support, and features like proactive notifications and estimated delivery dates, this app enhances customer satisfaction and reduces support tickets.
The app is free to install and use for up to 50 shipments per month, with basic features.
Start at $9/month for 200 orders, with options like advanced reporting and bulk export. Pro plans ($55/month) include delivery analytics, and Enterprise plans ($219/month) offer custom integrations and priority support. Paid plans come with a 14-day free trial.
Tidio ‑ Live Chat & AI Chatbot
When customers need quick answers about sizing, shipping, or product details, instant support can make the difference between a sale and an abandoned cart. Tidio provides live chat and AI-powered chatbots in one helpdesk, letting you resolve customer questions while they shop.
Tidio's Lyro AI chatbot handles repetitive questions automatically — like return policies, order tracking, and size availability, while your team can focus on complex inquiries. The Shopify integration shows customer carts and order history directly in the chat, making it easy to provide personalized product recommendations and upsell with discount codes.
Live chat with up to 50 conversations per month, flows for up to 100 visitors/mo, and ticketing.
Start at $29/month for 100 conversations and advanced features like analytics and operating hours. Lyro AI starts at $39/month.
Triple Whale
Triple Whale provides an all-in-one analytics dashboard designed to help Shopify merchants make data-driven decisions. It centralizes metrics from various platforms, offers real-time insights, and supports growth with tools for attribution, ad performance, and customer analytics.
With customizable reports and AI-powered automation, Triple Whale is the ideal Shopify app for fashion brands looking to scale.
Available for up to 10 users with core ad channels, 12-months historical data, first- and last-click attribution models.
Start at $1,290/year with access to attribution, core analytics, and integrations; advanced features and premium channels available in higher tiers.
Accessibly
Accessibility is no longer optional — it's essential for ensuring your online store is inclusive and compliant with the Americans with Disabilities Act (ADA) and Web Content Accessibility Guidelines (WCAG).
With Accessibly, you can empower visitors to adjust your website to meet their needs, creating a seamless and welcoming experience for all customers. From visual enhancements like readable fonts and text-to-speech capabilities to automated fixes, Accessibly helps your store become more inclusive and user-friendly.
Start at $5/month for essential accessibility features; $25/month adds text-to-speech and AI enhancements; $75/month includes advanced automation and priority support. Each plan comes with a 7-day free trial.
When you’re launching a clothing store on Shopify, ideally, you want a theme that is tailored for clothing stores – i.e. the one that already includes features like advanced product filtering, size charts, and lookbooks. However, no single theme can cover every feature your store might need — especially as your business grows. That’s where Shopify apps come in.
From size recommendations to AI-powered search, Shopify apps expand your store’s capabilities and enhance customer experience. These tools let you tailor your store to your customers’ unique needs, helping you improve the shopping experience, increase conversions, and build customer loyalty.
To get started, focus on your top priority — whether it’s email marketing, loyalty programs, or enhancing product discovery — and explore apps that offer free trials tailored to those needs. By combining a great, high-converting Shopify theme with the right mix of apps, you can create a store that’s not only visually stunning but also highly efficient at turning visitors into buyers.
Yes, apps are essential for clothing stores to compete effectively. While Shopify provides basic ecommerce functionality, apps add critical features that your store theme might lack: size charts to reduce returns, review systems to build trust, email marketing for customer retention, and countdown timers to create urgency. The average successful clothing store uses a few specialized apps to enhance customer experience and increase conversions.
Essential apps for clothing stores typically cover five core needs: reviews, size guidance, merchandising, email marketing, and conversion optimization. At minimum, most fashion brands rely on a reviews app with photo/video support, a size chart tool to reduce returns, an email or SMS platform for customer retention, and either a search/filter app or a product recommendation tool to improve product discovery. Depending on your catalog and order volume, you may also need apps for returns, back-in-stock alerts, or shoppable social content.
Most great Shopify apps offer a free trial or a free plan, but there’s also a small group of completely free apps. Useful options for fashion stores include OP Color Swatch Variant Images for variants, SMART Checkout Rules for checkout control, SEO Image Optimizer Wizard for SEO, GSC Instagram Feed for visual UGC, Scrolly: Scroll To Top Button for UX, GSC Countdown Timer Bar for urgency, and Avada Boost Sales Trust Badges for trust signals.
Yes, paid apps typically deliver a strong ROI even for small stores. Email marketing apps generate $36-42 for every dollar spent, while return management tools like Loop reduce refunds by 20-25%. Most apps offer free trials or free plans, allowing you to test functionality and evaluate performance before committing to monthly fees.
Well-known brands on Shopify include Gymshark, Fashion Nova, Allbirds, Alo Yoga, and Chubbies. Some of our favorite examples for visual design and navigation include Marlies Bleeker, Sixth June, Son of the Sun, Arbor Anrwerp, and Baleaf – each demonstrates exceptional merchandising and storytelling.
Charlene Boutin is a freelance content writer & email marketing strategist for hire specializing in helping Ecommerce and SaaS businesses increase conversions by growing authentic relationships with their audience. She loves helping business owners tell their unique stories to capture the hearts of more customers.
You're reading Getsitecontrol blog where marketing experts share proven tactics to grow your online business. This article is a part of Ecommerce marketing section.
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