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From the moment a potential customer lands on your site, your Shopify theme can make all the difference in building an engaging, authentic, and memorable shopping experience.
But with so many themes available, it’s hard to pick one that fits your brand, especially if you have a limited budget.
In this post, we’ll review the best 12 streetwear Shopify themes under $400, so you can build a presence in the industry and start making sales.
Let's get started.
In the article I wrote about the best Shopify themes for clothing brands, I talked about five factors to look for when buying a theme:
The same principles apply here — after all, streetwear brands are clothing brands, right?
With that in mind, let’s jump to the themes that made it to the list.
Aurora
The Aurora preset is a part of the Aurora theme, developed by Getsitecontrol (that’s us!). It’s designed for fashion brands with medium to large product catalogs looking for a clean, conversion-focused layout. Aurora is ideal for streetwear brands that need a flexible theme with advanced navigation and built-in tools to drive discovery and sales.
Aurora brings over 35 customizable sections, including editorial content blocks, in-cart upsells, targeted popups, and product filtering options. Whether you’re launching a new drop or running seasonal promos, you’ll find everything you need to create a high-performing storefront without relying on third-party apps.
Testament
Testament is a Shopify theme focused on conversion-driving features and mobile-optimized design. Developed by We Are Underground, it boasts an impressive 96% positive feedback from over 380 reviews.
Testament aims to support visual brand storytelling with image-centric features and dynamic layout options – meanwhile features like pre-order and in-store pickup make the theme particularly well-suited for brands engaged in in-person selling.
Vision
Vision is one of the first themes exclusively optimized with AI to increase conversions. It comes with a selection of 36 custom sections, allowing you to tailor your store’s layout to fit your brand's style.
Vision also supports Shopify-hosted videos in media sections, allowing for dynamic storytelling that captivates your audience and guides them through the shopping journey. Finally, its multiple product card variations help present products differently. The ideal preset for streetwear brands in the Vision’s theme family is called Solstice.
Cascade
Designed by Switch, the renowned theme development team, Cascade offers an artistic edge with cascading layouts that seamlessly blend images, text, and videos. Over 90 users have given the theme a 98% positive review, and it is gaining popularity among fashion and accessory brands.
Ideal for streetwear brands looking to break away from traditional grid designs, Cascade helps you craft a bold and memorable shopping experience. With minimal theme setup requirements, it can be an excellent choice for first-time merchants willing to launch faster.
Broadcast
Broadcast is a feature-rich Shopify theme with a streetwear-ready preset, named Signal. With over 30 customizable sections, built-in upsell features, promo banners, and one-click add-to-cart, Broadcast lets you create a high-performing store that feels unique from top to bottom. The layout is edgy and bold, perfect for brands with strong visuals, bold fonts, and modern product imagery.
The theme is fully optimized for mobile traffic and meets accessibility requirements. According to Theme Vitals, Broadcast scores 84% on desktop and mobile; that’s fast enough to keep your bounce rates low and conversions high.
Spotlight
If you’re looking for a free, no-frills theme for your streetwear store, Spotlight can be an excellent choice. Developed by Shopify, it is a streamlined theme for brands that want to hit the ground running.
Spotlight offers a clean design and optimized layout that will help you build a minimalist yet impactful store presence. It also brings all of the essential features, including mega menu, image galleries, lookbooks, cross-sells, product sorting and filtering, and more.
Label
Venue is a striking Shopify theme designed with streetwear and lifestyle brands in mind. With its bold fonts, dynamic layout options, and modular content blocks, it creates a strong visual identity while giving merchants full control over the storefront.
The theme includes a selection of presets that feature high-impact imagery, editorial-style sections, and built-in promotional tools. From product storytelling to in-cart messaging, Venue equips your store with everything needed to create a unique and immersive experience.
Charge
Charge by Swissuplabs is a versatile Shopify theme crafted for brands that combine fashion and functionality. With its clean design and intuitive features, Charge is ideal for high-volume stores and dropshippers.
Optimized to reduce CSS/JS scripts, this theme ensures faster loading times and great Core Web Vitals scores, helping your store deliver a seamless shopping experience.
Blum
Developed by SalesHunterThemes, Blum is a streetwear Shopify theme with a modern design that can be easily adapted to any niche, from streetwear to an art store.
Blum delivers an ideal platform to attract and engage customers, driving attention to promotions while allowing for effective visual storytelling. Scoring over 80/100 on Google PageSpeed for mobile devices, the theme boasts a quick and efficient setup while providing a speedy and seamless shopping experience. The team also offers live chat support on the website.
Icon
Developed by We Are Underground, Icon is a highly-rated Shopify theme with 94% positive feedback from 360 reviews.
Tailored for visually striking brands with image-focused content, Icon helps drive upsells and enhances product visibility with unique features like meta fields and built-in OS2 filtering with color swatches.
Lorenza
Elevating the ecommerce game, Lorenza by Fluorescent Design is an excellent match for streetwear retailers aiming to deliver a personalized, dynamic customer experience.
With 91% positive ratings from 58 reviews, it has earned a name among streetwear brands. Designed with high-volume stores in mind, Lorenza provides a unique blend of sophisticated, editorial-inspired designs and granular customization options.
Highlight
Highlight by Krown Themes is a visually striking Shopify theme that lets you showcase your products with style. Its longer-form text sections and unique layout options are ideal for merchants prioritizing storytelling and willing to connect with customers.
Highlight’s unique features, such as a parallax slider and an asymmetrical product grid, offer a creative edge for those brands looking for a more creative way to express themselves. The theme has earned a 96% positive review rate from over 45 Shopify stores, which means you’re in safe hands choosing it.
Choosing a theme for your store depends heavily on your inventory size, business objective, brand identity, and budget. There’s simply no one-size-fits-all recommendation.
For example, if you're new to ecommerce and need the most budget-friendly option, consider Spotlight. It’s free, minimalistic, and it’s designed for a small product range. Besides, for someone who is a beginner, Spotlight is easy to set up. It offers all the essential features and can be a great starting point for launching your brand quickly and on a tight budget.
If your budget allows for more advanced features, and you have a medium-sized inventory, consider Aurora or Vision. Both themes offer versatile layouts and a wide variety of customization options to help you make sure your store looks truly yours. On the other hand, if you have a large inventory and want to make a robust visual impact, Baseline or Lorenza might work for you. These options offer sophisticated designs with various product options, ideal for high-volume stores.
Before wrapping this up, I want to dig a bit deeper into three theme elements that are particularly important for any clothing brand, including streetwear brands.
Streetwear is a culture expressed through visuals. Without images, it'll be impossible for your brand to stand out.
For that reason, your Shopify theme must have visually appealing layouts and offer high-resolution images, zooming capabilities, and video features.
This won’t just catch the eye of your crowd but also allow your customers to appreciate the details and craftsmanship of your items.
Streetwear brands are as diverse as the people who wear them. From edgy and rebellious to minimalist and sleek, your brand must have a unique identity that your theme reflects truthfully.
A one-size-fits-all theme will not work. You should pick a flexible and highly customizable theme that allows you to tailor the colors, fonts, and overall design to match your brand personality.
Nowadays, most visitors browse and shop from their mobile devices. This is especially true of young people, who are often the target of streetwear brands.
A mobile responsive theme will ensure that your site looks great and works flawlessly, regardless of the screen size. Additionally, a seamless user experience and interface will make it easy for your customers to browse and purchase your products.
As the vibrant world of streetwear continues its ascent in the online fashion industry, the role of a solid online storefront becomes more vital than ever. If you're ready to take your brand online or level up the digital presence of your existing store, now is the time to act.
In this article, we’ve covered some of the best streetwear Shopify themes, each offering unique features and aesthetics to match varying brand styles.
Take your time to review these themes, compare their features, and analyze how well they align with your brand identity. Remember, the perfect theme is the one that balances your preferred default style with the right mix of features, like the three ones I mentioned earlier in the article.
Once you’ve chosen your theme, start playing with its customization options. Make the theme truly yours so your online store reflects your brand and stands apart from the rest.
With the right Shopify theme supporting your brand, you’ll be ready to grow your brand and connect with your audience like never before.
Ivan Kreimer is a freelance content writer for hire who creates educational content for SaaS businesses like Leadfeeder and Campaign Monitor. In his pastime, he likes to help people become freelance writers. Besides writing for smart people who read sites like Getsitecontrol, Ivan has also written in sites like Entrepreneur, MarketingProfs, TheNextWeb, and many other influential websites.
You're reading Getsitecontrol blog where marketing experts share proven tactics to grow your online business. This article is a part of Ecommerce marketing section.
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