15 Exit-Intent Popup Examples You Can Replicate On Your Website

In this post, you’ll see exit popup examples that invite visitors to join the email list, prevent cart abandonment, address common objections, or survey customers to help understand why they are leaving.

You can replicate any of these examples on your website using Getsitecontrol — a beginner-friendly platform for email marketing and popups.

Let’s get started.

So, what exactly is an exit-intent popup?

An exit-intent popup is a modal window or a slider that appears when a visitor is about to leave your website — right as they move to close the tab, click the back button, or navigate away.

The technology behind it is called exit-intent detection.

On desktop, it tracks cursor movement and triggers the popup when the mouse moves toward the browser's close button or address bar.

You've probably encountered these popups on ecommerce websites, where they typically offer a discount or free shipping in exchange for an email address. But exit popups can do much more: promote sales, gather feedback through surveys, or prevent shopping cart abandonment.

The key advantage? They don't interrupt visitors while they're browsing — they only appear when someone has already decided to leave, making them far less intrusive than standard popups.

Exit-intent popups for list building

These popups invite visitors to subscribe in exchange for a reward — usually a discount — right before they leave. Their goal is to convert abandoning visitors into email subscribers, so the brand gets a chance to reach them later via inbox.

KAS

KAS, a home decor brand, uses a split-layout exit popup with a bright lifestyle photo and a short signup form offering 10% off the first purchase.

Why this works

• Split layout balances visuals and form clarity
• CTA “SIGN ME UP!” is friendly and action-oriented
• Two-field form allows personalization with minimal friction

Watch Rapport

Watch Rapport, a luxury watch retailer, implements an exit-intent popup that only appears when a customer tries to leave after adding an item to their cart. The form offers a 5% discount in exchange for an email address, helping the brand recover potential lost sales while growing its email list.

This popup is made in Getsitecontrol

Why this works

• Strong, urgency-driven copy (“Wait!” and “now”) effectively stops abandonment
• The optional decline button maintains a user-friendly experience
• Clear microcopy underlines transparency and builds trust

Rockstar Marketing

The author of the Rockstar Marketing blog deploys a bold yellow fullscreen popup offering entry into a draw for six months of free blog content worth £597. The offer feels exclusive and instantly grabs attention.

Why this works

• High perceived value makes the offer irresistible
• Bold color and direct tone create urgency without pressure
• Clear, measurable benefit (“6 months’ worth”) builds credibility

Exit popups for cart recovery

These popups appear when a shopper has items in their cart but starts heading to exit before completing checkout. Their purpose is to remind, reassure, or gently re-engage — not just to push a discount.

Catget

Catget, an online pet shop, displays a warm exit popup featuring a 10% savings coupon for shoppers who are leaving items in their cart. The message comes across as friendly and pairs well with the cozy image.

This popup is made in Getsitecontrol

Why this works

• Direct, no-friction offer (instant promo code)
• Emotional imagery reinforces brand’s pet-friendly feel
• Balanced tone: persuasive but still kind and approachable

MANC

MANC, a luxury accessory brand, features a minimalist brown popup reminding shoppers about items in their cart and inviting them to join the MANCSQUAD community while promising 10% off.

This popup is made in Getsitecontrol

Why this works

• Combines discount with a sense of community (“be a part of MANCSQUAD”)
• The opt-out button offers an easy way to decline the offer
• Simple layout focuses attention on the CTA

Vintage Threads

Vintage Threads opts for a minimalist white popup with a simple message: “You’ve left items in the cart. Worry not, they’re still reserved for you.” It reassures shoppers instead of pressuring them to buy.

This popup is made in Getsitecontrol

Why this works

• Clean design directs focus to the CTAs
• Calm, reassuring tone reduces buyer pressure
• Builds trust by showing care for the customer’s experience

Exit popups for collecting feedback

Sometimes, visitors leave without buying because something didn’t feel right — maybe a missing detail, a confusing layout, or a pricing concern. Exit-intent surveys help uncover those reasons, turning lost opportunities into valuable insights you can act on.

Banana Republic

When visitors try to leave without completing a purchase, Banana Republic invites them to answer two short questions. If they agree, a simple survey appears asking how likely they are to recommend the brand and what stopped them from buying.

Why this works

• Polite tone and minimal design keep it user-friendly
• Two-step flow lowers friction and boosts participation
• NPS-style question and preset reasons provide actionable data

Ashluxury

Ashluxury displays a short exit survey on product pages, asking shoppers why they’re leaving. The options cover common issues like size, cost, and payment preferences — all within a clean, stylish layout.

This popup is made in Getsitecontrol

Why this works

• Data reveals specific product-page friction points
• Preset answers make it fast and effortless to respond
• Minimal design is consistent with the luxury brand look

Cap Point

Cap Point uses a clever exit-intent popup that doubles as a customer feedback form and a discount reveal. Visitors can either share why they’re leaving or click to claim a hidden discount, which appears after submission.

This popup is made in Getsitecontrol

Why this works

• An engaging question in the title invites interaction
• Pre-filled responses make the form quick to complete
• Surprise discount adds an element of curiosity and reward

Exit popups for promoting sales

Not every exit popup needs to introduce a new discount. Sometimes, it’s enough to remind visitors that a sale or special event is already live — in case they missed it while browsing. These reminders help capture attention at the right moment and bring shoppers back to explore the offer.

True Classic

True Classic, a men's fashion brand, uses a popup featuring a product photo and a clear message: “Up to 50% off sale.” It highlights bundle deals that outfit an entire week — a practical and persuasive angle for last-minute shoppers.

Why this works

• Strong discount and clear value proposition
• Lifestyle photo reinforces the brand’s image
• CTA (“Shop Sale”) keeps focus on immediate action

Sabbath Coffee Roasters

Sabbath Coffee Roasters uses a bold, product-centered popup promoting a “Buy 2, Get 1 Free” deal. The clear instructions explain exactly how to claim the free bag of Ritual coffee.

Why this works

• Product image visually reinforces what’s being promoted
• Clear redemption steps eliminate confusion and build trust
• Straightforward, high-value offer that’s easy to understand

Yakushi Knives

Yakushi Knives uses a sleek popup with perfectly matched brand colors and a fun twist: “Ok, you win – grab 15% discount on us.” The copy turns a standard discount into a lighthearted reward.

This popup is made in Getsitecontrol

Why this works

• Instant promo code delivers friction-free redemption
• Playful copy makes the offer feel like a win, not a plea
• On-brand visuals reinforce the premium, crafted aesthetic

Exit popups for handling objections

Smart brands use exit popups not just to sell, but to address the doubts that make visitors hesitate. Whether it’s shipping costs, product quality, or trust concerns, a well-timed message can turn uncertainty into confidence.

Caffeine Melts

Dr Steve’s Caffeine Melts uses an exit popup in the shopping cart to explain why their $10 shipping fee is justified. Instead of apologizing, the copy reassures buyers that shipping includes insulated packaging, temperature protection, and even bonus packs.

This popup is made in Getsitecontrol

Why this works

• Uses a friendly, conversational tone
• Reframes a potential negative into added value
• Builds trust by explaining what customers get in return

Thinx

Thinx uses a testimonial-style exit popup to ease doubts about switching to their product. The popup highlights a five-star review and includes a CTA to read more customer feedback — helping skeptical visitors make a confident decision.

Why this works

• Popup design and tone align with brand messaging
• Social proof replaces pushy offers with reassurance
• Uses authentic customer voice to overcome hesitation

Are exit popups any good? (Statistics)

Exit-intent popups can save between 10% to 15% of abandonments, according to Conversion Sciences.

Getsitecontrol’s data, based on researching hundreds of ecommerce stores, shows similar results. According to the study, exit popups offering a discount in exchange for an email address can convert up to 7% of those who were about to leave. In the cart, that number reaches as high as 13.5%, when an immediate discount is offered.

Of course, the numbers vary based on product type, traffic quality, and offer strength. For example, Paradisefold, a fashion and lifestyle brand, achieved an impressive 17.4% click-through rate with an exit popup promoting an instant discount. This shows that the right message can deliver exceptional results.

Best practices for creating exit popups

Match the offer to the context

Don't show the same message to everyone. A first-time visitor browsing your homepage needs a different offer than a returning customer abandoning a full cart.

You can use targeting rules based on:

• Page type
• Cart value
• Time on site
• Traffic source
• Geographic location

For example, you may want to show a 10% discount to homepage visitors, but bump it to 15% + free shipping for cart abandoners with $100+ orders.

Keep it relevant, not desperate

Avoid overly aggressive copy like “Don't go!” or “Not so fast!” Instead, focus on the visitor's benefit: “Get free shipping before you leave” or “Save 15% on your order.” Reassuring language outperforms panic-driven urgency.

Use minimal friction

Fewer form fields mean higher completion rates. For exit popups featuring email capture, collect only the email address — first name is optional. For abandoned cart recovery popups, consider showing the discount code immediately without requiring any information at all.

Design for brand consistency

Match your colors, typography, and tone so the popup feels like part of your site — not an interruption. Use your product photography or brand imagery instead of generic stock photos. The popup should reinforce your brand identity, not distract from it.

Create an exit-intent popup for your website with Getsitecontrol

You don't need design or coding skills to create effective exit-intent popups for your website.

Whether you want to get more email subscribers, offer last-minute discounts, or survey abandoning visitors, with Getsitecontrol, you can build and publish your campaign in under an hour. Just choose from dozens of templates, customize the message, and set your trigger conditions.

Once your exit popup is live, monitor its performance through the analytics dashboard and tweak the settings to optimize conversions.

With Getsitecontrol, creating high-converting popups is straightforward and requires zero technical knowledge. Go ahead and give it a try!