30+ High-Converting Shopify Themes You Should Try in 2025

What makes a high-converting Shopify theme

The difference between a regular theme and one that’s built for conversions comes down to the following features:

• In-built marketing tools
  The store should have built-in tools like popups, trust badges, customer reviews and testimonials, and more. The goal is to add the functionalities required to generate conversions with the fewest apps possible.

• Urgency triggers
  You also want to use tools like countdown timers and stock counters to increase the buyer’s FOMO (fear of missing out).

• Recommendation engine
  A high-converting theme should offer an algorithm that recommends products based on customer preferences and behaviors. This is ideal for cross-selling on the product and checkout pages.

• Speed
  Fast loading times are a must, since 70% of online consumers consider them critical to their willingness to buy. We recommend themes with an A grade on GTmetrix and a 90+ score on PageSpeed Insights for desktop performance.

• Flexibility
  You’d want a theme that allows you to add different blocks (a new feature in Shopify themes) and sections so you can run A/B tests and improve your conversions.

• Presets
  Instead of building a store from scratch, presets allow you to plug and play proven templates so you can focus on selling and not designing. The theme should offer at least three presets with different color schemes that adapt to different niches.

A high-converting theme should also be mobile-responsive and cost-effective. The former is a given these days, so it's no longer a point for concern, while the latter depends on your budget and needs.

Now that we've set up our parameters, let's see what the highest-converting Shopify themes to buy are.

High-converting theme focused on video: Aurora

Aurora stands out as one of the best converting Shopify themes, thanks to its easy navigation, built-in promo and email popups, countdown timers, and various cross-selling tools.

Here are some examples of the features it offers:

• In-menu promos & mega menu
• In-cart deals and cross-sells
• Custom color swatches
• Interactive hotspots
• Product siblings

Aurora is ideal for both high-volume and single-product stores, offering a seamless shopping experience. The theme offers four styles that work well for the following ecommerce niches:

• Fashion stores
• Jewelry stores
• Beauty stores
• Home decor stores

Aurora's demo store received an A grade on GTmetrix, reflecting its excellent speed and performance.

Minimalist Shopify theme for conversions: Motion

In design, simplicity often has the greatest impact. Monochromatic colors, white space, and simple typography can work as well as more complex design patterns. A minimalist theme highlights your products, drawing attention to what matters most and driving conversions.

From our analysis, one of the best minimalistic themes is Motion. Developed by Archetype, one of the leading sellers of themes in the Shopify theme marketplace, this theme comes with dozens of conversion-generating features such as:

• Cross-selling tools powered by a recommendation engine
• Product and trust badges
• Product reviews
• Promo popups
• Stock counter

Motion comes with two black-and-white styles called “Minimal” and “Classic,” and a dark blue and light gray style called “Elegant.”

Although the demo theme received a B grade on GTmetrix and a 97 performance score on PageSpeed Insights, the company states that Motion meets Shopify’s performance standards, which “ensure a faster shopping experience for buyers.”

As with all of the other themes on the Shopify Themes marketplace, Motion offers an unlimited free trial, so you only pay when you are ready to launch your store.

Honorable mentions

Other minimalistic Shopify themes you may like are:

• Highlight
• Bullet
• Baseline

High-converting Shopify theme for fashion brands: Impulse

Clothing brands often rely on visual storytelling and clean, minimalist designs to captivate shoppers. Impulse is one of the best themes we found for retailers in this industry that combines a fashionable style with conversion features.

Developed by Archetype, Impulse is a flexible theme with 95% positive reviews from over 1000 customers on Shopify Themes. The theme comes with two black-and-white styles called “Modern” and “Clean,” and a black-and-gold style called “Bold”.

Among its many features, Impulse offers:

• Cross-selling tools
• Product and trust badges
• Product reviews
• Promo popups
• Stock counter
• FAQ pages

Impulse stands out with its high optimization, earning an A grade on GTmetrix and a 94 score on PageSpeed Insights.

Honorable mentions

If you want to explore other Shopify themes for clothing brands, here are three themes we also liked a lot:

• Symmetry
• Moodring
• Stiletto

Best high-converting Shopify theme under $60: Shella

Despite all of the capabilities most premium Shopify themes on this list offer, you may have a limited budget to start. In that case, Shella is the theme you want to pick.

As one of the most popular themes on Theme Forest, Shella is a multipurpose Shopify theme with dozens of conversion-generating features, including:

• Countdown timers for price and stock
• Sticky add-to-cart box
• Cross-selling tool
• Free shipping progress bar
• Sale notification popup
• Banner builder
• Sticky bars
• Pre-order capabilities
• Dynamic checkout buttons
• Integration with popular dropshipping apps
• Currency converter integrated with Shopify Payments

The Shella theme includes over 100 pre-designed pages, featuring options like:

• 18 homepage variants
• 18 presets (“skins”)
• 13 collection page variants
• 6 product page variants

The demo store got an A grade on GTmetrix and a 97 score on PageSpeed Insights.

With a 4.96 average rating from over 250 customers, Shella is an easy choice for budget-conscious stores seeking higher conversions.

Honorable mentions

Other themes in this price category that deserve attention are:

• Basel
• Lezada
• Boom

High-converting Shopify theme for jewelry brands: Corano

Jewelry brands are all about luxury and status. Brands in this industry usually combine white with gold, silver, or bronze, just like their products. One theme ideal for this purpose is Corano.

With almost 1000 sales and a 4.84 score from 40+ customer reviews, Corano is one of the top jewelry themes in ThemeForest. Like all of the themes on this list, it comes with the following conversion-generating features:

• Popup
• Collection banners
• Stock counter
• Countdown timer
• FAQs
• Product comparison
• Testimonials
• Mini-cart box
• Video, AR, and 3D media embedding
• Drag and drop builder
• Multilingual support

The theme also offers eight homepage variations and four header variations that adapt to your needs.

Corano’s demo store had the worst performance from all of the themes in this list, with a D grade from GTmetrix and a 50 score on PageSpeed Insights. Still, its low price and its features make it a great option for jewelry brands who want a turnkey solution.

Looking for growth ideas? Read our beginner’s guide to email marketing for jewelry brands.

Honorable mentions

If you’re looking for more options, here are three alternative themes you might like:

• Icon
• Monsta
• Expression

High-converting Shopify theme for home & decor: Expanse

Home and decor brands usually sell large inventories. The ideal theme for such companies should come with versatile category pages and filters so visitors can find the exact product for their needs.

With 94% positive reviews from over 250 customers, Expanse is the perfect Shopify theme for brands in this niche. As you can expect, it’s full of high-converting features, such as:

• Cross-selling tools
• Cart recommendations
• FAQs
• In-menu promotions
• Product and trust badges
• Product reviews
• Promo popups
• Sales points (i.e., address pre-purchase questions or showcase brand values in the cart)
• Stock counter
• Multilingual support for French, Italian, Spanish, and German

Expanse also offers in-built custom-ordered grouped collection filters. Its developer, Archetype, states that this theme is ideal for dropshippers and high-volume stores (i.e., those that sell a lot).

Expanse received an A grade on GTmetrix and an 89 score on PageSpeed Insights.

Honorable mentions

There are three more Shopify themes in this category you might like:

• Canopy
• Icon
• Spark