30+ High-Converting Shopify Themes You Should Try

Aurora is ideal for both high-volume and single-product stores, offering a seamless shopping experience. The theme offers four styles that work well for the following ecommerce niches:

• Fashion stores
• Jewelry stores
• Beauty stores
• Home decor stores

Aurora's demo store received an A grade on GTmetrix, reflecting its excellent speed and performance.

Minimalist Shopify theme for conversions: Motion

• Price: $400 (one-time payment)
• Demo: View Store
• URL: Motion

In design, simplicity often has the greatest impact. Monochromatic colors, white space, and simple typography can work as well as more complex design patterns. A minimalist theme highlights your products, drawing attention to what matters most and driving conversions.

From our analysis, one of the best minimalistic themes is Motion. Developed by Archetype, one of the leading sellers of themes in the Shopify theme marketplace, this theme comes with dozens of conversion-generating features such as:

• Cross-selling tools powered by a recommendation engine
• Product and trust badges
• Product reviews
• Promo popups
• Stock counter

Motion comes with two black-and-white styles called “Minimal” and “Classic,” and a dark blue and light gray style called “Elegant.”

Although the demo theme received a B grade on GTmetrix and a 97 performance score on PageSpeed Insights, the company states that Motion meets Shopify’s performance standards, which “ensure a faster shopping experience for buyers.”

As with all of the other themes on the Shopify Themes marketplace, Motion offers an unlimited free trial, so you only pay when you are ready to launch your store.

Honorable mentions

Other minimalistic Shopify themes you may like are:

• Highlight
• Bullet
• Baseline

Shopify theme for first-time merchants: Spark

• Price: $320 (one-time payment)
• Demo: View store
• URL: Spark theme

Spark is an excellent choice for direct-to-consumer brands, dropshippers, and first-time merchants aiming to stand out. Developed by Fluorescent Design, this theme offers a striking, mobile-first design tailored for visual storytelling and seamless user experience.

Spark’s notable features include:

• Lookbook templates
• Enhanced search
• Product videos
• Trust badges
• Animation

With fast load times, streamlined navigation, and an intuitive shopping experience, Spark caters perfectly to today’s mobile-first shoppers. The theme is also incredibly easy to set up, offering quick launch options with minimal steps, making it an excellent choice for new merchants.

Honorable mentions

Other high-converting Shopify themes that require minimal setup include:

• Maker
• Sahara
• Split

High-converting Shopify theme for fashion brands: Impulse

• Price: $400 (One-time payment)
• Demo: View Store
• URL: Impulse Theme

Clothing brands often rely on visual storytelling and clean, minimalist designs to captivate shoppers. Impulse is one of the best themes we found for retailers in this industry that combines a fashionable style with conversion features.

Developed by Archetype, Impulse is a flexible theme with 95% positive reviews from over 1000 customers on Shopify Themes. The theme comes with two black-and-white styles called “Modern” and “Clean,” and a black-and-gold style called “Bold”.

Among its many features, Impulse offers:

• Cross-selling tools
• Product and trust badges
• Product reviews
• Promo popups
• Stock counter
• FAQ pages

Impulse stands out with its high optimization, earning an A grade on GTmetrix and a 94 score on PageSpeed Insights.

Honorable mentions

If you want to explore other Shopify themes for clothing brands, here are three themes we also liked a lot:

• Symmetry
• Moodring
• Stiletto

Best premium Shopify theme for conversions: Booster Theme

• Price: $249/year ($399/lifetime)
• Demo: View Store
• URL: Booster Theme

Booster Theme is the most popular premium Shopify theme for generating conversions. Used by more than 46,000 stores, the theme comes with dozens of features ideal for merchants with any level of experience, such as:

• Modifiable add-to-cart interactions
• Free shipping bar
• Shoppable images
• Countdown timers
• Cross-selling tool (i.e., “Frequently Bought Together”)
• Facebook Messenger chatbot
• Recently bought notifications
• Language converter
• Geo-personalized content

These features can save merchants up to $281 monthly on app fees, according to the company.

What’s more, Booster Theme comes with 20 preset demo stores for different niches, including:

• Fashion
• Beauty
• Food
• Jewelry
• Tools
• Home
• Books

Its speed performance is unparalleled, with its demo stores receiving an A grade by GTmetrix and a 94 performance score by Google’s PageSpeed Insights.

Booster Themes offers a 14-day money-back guarantee. It also offers 24/7 support, and its TrustPilot reviews indicate its service is up to par with its premium price.

Honorable mentions

Other themes in the Premium category that deserve attention are:

• Shoptimized™
• Debutify
• Woodstock

Best high-converting Shopify theme under $60: Shella

• Price: $59 (Regular license, 6 months of support)
• Demo: View Store
• URL: Shella

Despite all of the capabilities most premium Shopify themes on this list offer, you may have a limited budget to start. In that case, Shella is the theme you want to pick.

As one of the most popular themes on Theme Forest, Shella is a multipurpose Shopify theme with dozens of conversion-generating features, including:

• Countdown timers for price and stock
• Sticky add-to-cart box
• Cross-selling tool
• Free shipping progress bar
• Sale notification popup
• Banner builder
• Sticky bars
• Pre-order capabilities
• Dynamic checkout buttons
• Integration with popular dropshipping apps
• Currency converter integrated with Shopify Payments

The Shella theme includes over 100 pre-designed pages, featuring options like:

• 18 homepage variants
• 18 presets (“skins”)
• 13 collection page variants
• 6 product page variants

The demo store got an A grade on GTmetrix and a 97 score on PageSpeed Insights.

With a 4.96 average rating from over 250 customers, Shella is an easy choice for budget-conscious stores seeking higher conversions.

Honorable mentions

Other themes in this price category that deserve attention are:

• Basel
• Lezada
• Boom

Most customizable Shopify theme for conversions: Wokiee

• Price: $79 (Regular license, 6 months of support)
• Demo: View Store
• URL: Wokiee

A generic-looking store can significantly detract from an ecommerce brand's appeal. The problem is that getting a unique and original design no one else has in your industry is expensive. With the help of a highly customizable theme like Wokiee, this is no longer the case.

With an average 4.88 customer rating and over 24,000 customers, Wokiee is one of the most popular multipurpose themes on ThemeForest. The theme comes with an extensive number of options for customization, such as:

• 99+ content blocks
• 90+ homepage layouts
• 100+ preset layouts (“skins”)
• 12 header variants
• 7 collection page layouts
• 6 product page layouts

Beyond its customization options, Wokiee provides numerous built-in conversion tools, such as:

• Cross-selling tools
• Sticky add-to-cart box
• Dynamic checkout buttons
• Customer reviews
• Preorder capabilities
• Sticky bars
• Countdown timers
• Popups
• Video, AR, and 3D media embedding
• Instagram Shop integration

Given its relatively low price and incredible versatility, Wokiee is a wonderful theme for most ecommerce store owners who want more conversions.

Honorable mentions

Other great, customizable Shopify themes that are worth your attention are:

• Ella
• Fastor
• Kalles

High-converting Shopify theme for jewelry brands: Corano

• Price: $59 (Regular license, 6 months of support)
• Demo: View Store
• URL: Corano

Jewelry brands are all about luxury and status. Brands in this industry usually combine white with gold, silver, or bronze, just like their products. One theme ideal for this purpose is Corano.

With almost 1000 sales and a 4.84 score from 40+ customer reviews, Corano is one of the top jewelry themes in ThemeForest. Like all of the themes on this list, it comes with the following conversion-generating features:

• Popup
• Collection banners
• Stock counter
• Countdown timer
• FAQs
• Product comparison
• Testimonials
• Mini-cart box
• Video, AR, and 3D media embedding
• Drag and drop builder
• Multilingual support

The theme also offers eight homepage variations and four header variations that adapt to your needs.

Corano’s demo store had the worst performance from all of the themes in this list, with a D grade from GTmetrix and a 50 score on PageSpeed Insights. Still, its low price and its features make it a great option for jewelry brands who want a turnkey solution.

Looking for growth ideas? Read our beginner’s guide to email marketing for jewelry brands.

Honorable mentions

If you’re looking for more options, here are three alternative themes you might like:

• Icon
• Monsta
• Expression

Best high-converting Shopify theme for beauty brands: Prestige

• Price: $380 (One-time payment)
• Demo: View Store
• URL: Prestige Theme

Health and beauty brands usually use various colors, from dark blues to natural greens to monochromatic combinations. Of all the niches, this one is the most versatile when it comes to branding.

One theme ideal for brands in this niche that stood out in our research was Prestige. With a 91% positive score from almost 700 reviews, Prestige is a high-converting theme with a strong focus on visual storytelling and editorial content. Some of its best features are:

• Cross-selling tools
• FAQs
• In-menu promotions
• Product and trust badges
• Product reviews
• Promo popups
• Stock counter

The theme comes with a minimalistic skin called “Couture,” a monochromatic one called “Allure,” and a multi-colored one called “Vogue.”

Prestige is optimized for speed, receiving an A grade on GTmetrix and a 95 score on PageSpeed Insights.

Honorable mentions

Three other Shopify themes that got our attention are:

• BeYours
• Empire
• Oworganic

High-converting Shopify theme for home & decor: Expanse

• Price: $400 (One-time payment)
• Demo: View Store
• URL: Expanse Theme

Home and decor brands usually sell large inventories. The ideal theme for such companies should come with versatile category pages and filters so visitors can find the exact product for their needs.

With 94% positive reviews from over 250 customers, Expanse is the perfect Shopify theme for brands in this niche. As you can expect, it’s full of high-converting features, such as:

• Cross-selling tools
• Cart recommendations
• FAQs
• In-menu promotions
• Product and trust badges
• Product reviews
• Promo popups
• Sales points (i.e., address pre-purchase questions or showcase brand values in the cart)
• Stock counter
• Multilingual support for French, Italian, Spanish, and German

Expanse also offers in-built custom-ordered grouped collection filters. Its developer, Archetype, states that this theme is ideal for dropshippers and high-volume stores (i.e., those that sell a lot).

Expanse received an A grade on GTmetrix and an 89 score on PageSpeed Insights.

Honorable mentions

There are three more Shopify themes in this category you might like:

• Canopy
• Icon
• Spark

How to choose a high-converting Shopify theme

Now that you’ve learned about the Shopify themes that are known to convert well, you must decide. You don’t want to rush it, but you don’t want to spend weeks weighing different themes, either, right?

To help you make up your mind, here’s what you need to do:

1. Check the premium themes, starting from our main pick (if price is an issue, check the themes under $100)
2. Select one based on the criteria mentioned earlier
3. Repeat the process for your niche, whether that’s clothing, home and decor, health and beauty, or jewelry
4. If you still want more options than the two choices, check the highly customizable list and pick one
5. Alternatively, if you want a highly minimalistic design, pick one from the appropriate list

In the end, you should have no more than three options. Instead of spending time comparing each feature, install them on your store and start testing. You could even create a separate Shopify account to test multiple ones simultaneously.

Add some of your products to your store and add your product copy. Even if it takes some time, make sure your store looks real and not a rushed demo.

When you are done, look at your theme and ask yourself, “which one makes my store look truly mine?”

After completing this process, you’ll know which theme aligns best with your goals, budget, and brand identity.

Once you’ve chosen a theme, all that remains is to set it up and launch your store. If you use all these themes' features, you’ll generate sales in no time.