How to Choose a Single-Product Shopify Theme for Your Store

Visual storytelling

As more brands enter the ecommerce space, storytelling plays an even greater role in how brands stand out and connect with their audiences.

As such, your theme must enable you to weave a compelling narrative around your product through a combination of images, videos, and text.

When done properly, a brand story can enhance emotional engagement and make your product more memorable. The goal isn't to list product features but to tell a story that resonates with your audience.

Ease of customization

Selling a single product requires you to choose a theme that effectively adapts to your vision and communicates your product and brand.

To do so, a Shopify theme must provide easy customization options to ensure it aligns with your brand identity — from the color scheme and typography to the layout and feature placement.

Conversion optimization

Your Shopify theme must intuitively guide visitors from browsing to purchasing with a seamless user journey.

Look for a theme with effective conversion-boosting features like product reviews, promo banners, and stock counters.

After all, a well-optimized Shopify theme doesn’t just make your product look good — it makes it sell well too.

Speed and performance

Online shoppers are increasingly impatient, with many leaving a site that takes too long to load. According to Portent, conversion rates are 3x higher for ecommerce sites that load in one second.

Therefore, your Shopify theme needs to be optimized for speed and performance. Additionally, your theme should be compatible across different devices and browsers, ensuring a consistent shopping experience for all your visitors.

10 best single-product Shopify themes in 2025

Aurora: A well-balanced Shopify theme for single-product stores

Aurora is a highly customizable Shopify theme developed by Getsitecontrol (that’s us!).

Aurora's versatile sections and blocks provide endless customization options, ensuring your store reflects your brand identity and appeals to your target audience. With its unique in-menu promos, you can make the most of your header by adding images, videos, and product collections to the mega menu.

Aurora also provides exhaustive information about your product with custom blocks and information drawers. Its design is particularly effective for visual brand storytelling, using high-resolution images and videos to create a strong impact.

Aurora’s features are designed to create a persuasive user experience and boost conversion rates.

These features include

• Mega menu & In-menu promos
• Email & promo popups
• Quick view & quick buy
• Advanced custom swatches
• Product pre-order option

The back-to-top button and sticky header further enhance site navigation, making Aurora a theme that looks good and makes it easy for your visitors to shop on any device.

Shapes: A unique, retro-inspired theme for funky brands

Shapes theme has made quite an impression with a perfect score from over 55 reviews. Developed by Switch, this theme stands out by its ability to showcase product images in over 40 unique shapes, ensuring your single-product store stands out from the crowd.

You can add stickers, patterns, shapes, and dividers to sections, making store customization fun and creative. Additionally, Shapes supports the sale of age-restricted products with an age verification feature, making it a great choice for stores selling items like alcohol or tobacco.

Other valuable features include quick-buy, industry icons, comparison tables, and flavor scales.

Single-product store using Shapes theme: Dalmatian

You can also automatically translate your content into French, Italian, German, and Spanish, making it ideal for stores targeting European, African, and Latin American markets.

Finally, its color swatches, mega menu, sticky header, and product reviews contribute to an excellent user experience.

Whisk: A minimalist, conversion-focused theme

Whisk is a contemporary, colorful, conversion-optimized Shopify theme developed by Coquelicot. With a unique mix-and-match product variant selector, Whisk allows for a creative design with sharp curved borders and shapes for images and sections.

You can also add recipes and recommended products to any blog article, facilitating direct cart additions from the blog itself.

Single-product store using Whisk theme: Jian

Some of the Whisk’s best features

• A quick-buy button
• An age verifier
• A dedicated FAQ page
• Promotional banners
• Usage information tabs

Whisk isn’t just a stylish theme but also one packed with features that will enhance the user experience and drive conversions.

Taiga: Fast-loading theme for single-product stores

Taiga, developed by Woolman, is a minimalist Shopify theme designed to elevate your store's performance and visual appeal. With a 100% positive review score from 22 users, Taiga is an excellent choice for single-product stores.

The theme’s customizable video sections allow you to craft a unique visual narrative that highlights your product’s features and tells your brand story with style – while its high loading speed creates an excellent user experience.

Single-product store using Taiga theme: NUDIENT

Taiga’s notable features include

• Pre-order option
• Color swatches
• Countdown timers
• Promo banners
• Quick view

Taiga is a new and promising theme that makes a standout choice for single-product Shopify stores.

Colors: Versatile one-product theme for Shopify

Colors by Small Victories is a bold and versatile Shopify theme optimized for storytelling and functionality. With a 93% positive rating from over 100 reviews, it can be a great choice for single-product stores looking for a minimalist theme.

Colors boasts full compatibility with Shopify's latest features, including Sections Everywhere functionality, enabling effortless customization for your store. It also comes with built-in updates, ensuring your store always benefits from the latest speed, SEO, and performance improvements.

Single-product store using Colors theme: UMANOS

Key features include

• Promo popups
• Sticky cart
• Quick-buy
• Image rollover
• Size chart

Colors is more than just aesthetics. This robust theme is tailored for creating impactful online stores, blending bold design with cutting-edge Shopify functionality.

Elomus: A versatile single-product Shopify theme

Elomus, developed by Mass Technologist, is a versatile theme with a solid rating of 4.36 stars from over 30 reviews. Its robust selection of sections and drag-and-drop layouts includes 25+ homepages, 6 product pages, and 8 blog pages, offering your brand a wide range of design possibilities.

This theme stands out with separate, unique page layouts for About Us, Photo Gallery, FAQs, and Contact Us pages. It also provides 30+ pre-made unique demos for easy and quick store setup.

Elomus goes the extra mile with multiple header options to tailor your store’s look and feel. It comes with a pre-built testimonials section and an Instagram feed integration. A back-to-top button enhances site navigation, making Elomus a user-friendly and highly customizable single-product Shopify theme.

Craft: Free Shopify theme celebrating craftsmanship

Craft, developed by Shopify, is a free theme designed to celebrate authenticity and craftsmanship. With its refined aesthetic, generous spacing, and elegant typography, Craft is an excellent single-product theme for Shopify brands with smaller budgets.

This theme is especially suited for brands relying on storytelling to connect with their customers. Its advanced sections and templates are built to create rich, compelling narratives that resonate with your audience.

Single-product store using Craft theme: Parisian Crafted

Key features include

• Visual storytelling
• Flexible customization options
• Cross-selling
• Enhanced search
• Promo banners

Craft will work well for brands looking for a simple yet elegant and functional theme.

Startup: A Shopify theme for single-product dropshippers

Startup, developed by Pixel Union, is a theme designed explicitly for single-product stores and dropshippers. With an 82% positive score from over 100 reviews, this theme has many exciting features.

One is its customizable testimonials section, putting your customers’ reviews front and center to build brand trust. With minimal setup steps required, you can launch your store swiftly.

Startup is optimized for longer-form text sections, making it ideal for embedding your brand story.

Single-product store using Startup: Checkpup

Other interesting features to use are

• Promotional banners
• Product reviews
• In-store pickups
• A store locator
• High-resolution images

Overall, Startup is an ideal theme for a single-product store aiming to make a big impact.

Boom: A robust single-product Shopify theme

Boasting a near-perfect score of 4.92 stars from over 100 reviews and 3700+ downloads, Boom by Design Themes is a favorite among Shopify store owners.

Boom's 70+ customizable skins, updated weekly, cater to niches including sports, appliances, fashion, and more, ensuring tailored options for diverse brands.

Its easy-to-use drag-and-drop builder allows you to customize your Shopify store, giving it a unique and attractive look.

According to the developer, Boom can save you over $1,350 annually in Shopify apps thanks to their built-in features.

These features include

• Cart summary
• Order tracking
• Currency switcher

All of these factors make Boom a budget-friendly yet powerful single-product Shopify theme.

Booster Theme: A powerful theme made for generating conversion

With a solid 4.2-star rating from over 170 reviews on Trustpilot, the Booster Theme stands out as one of the most customizable and conversion-focused Shopify themes on the market.

To start, it removes all the traditional theme restrictions, giving you complete control over your store’s appearance and user experience.

Booster Theme excels in speed performance, achieving top marks in GTmetrix and PageSpeed Insights, with an impressive average loading time of 1.14 seconds — crucial for retaining impatient online shoppers.

Booster claims that it can save you up to $281 per month by eliminating the need for Shopify apps and integrating their features directly into the theme.

Booster’s top features include

• Promotion timers
• A recently-bought notification bar
• Dynamic checkout
• A GDPR cookie bar
• A customizable cart page

Booster Theme is an excellent choice for single-product stores prioritizing speed, performance, and extensive customization options.

Wrapping up

If you are ready to launch your brand or remake your Shopify theme, these 10 options will give you everything you need to get started.

You can choose a theme that best suits your needs, budget, and brand style. If you’re unsure which theme is best, try their demos and see how they look and work in real life.

With these themes, your single-product store can effectively attract visitors and convert them into loyal customers.