How to Choose a Single-Product Shopify Theme for Your Store

Visual storytelling

As more brands enter the ecommerce space, storytelling plays an even greater role in how brands stand out and connect with their audiences.

As such, your theme must enable you to weave a compelling narrative around your product through a combination of images, videos, and text.

When done properly, a brand story can enhance emotional engagement and make your product more memorable. The goal isn't to list product features but to tell a story that resonates with your audience.

Ease of customization

Selling a single product requires you to choose a theme that effectively adapts to your vision and communicates your product and brand.

To do so, a Shopify theme must provide easy customization options to ensure it aligns with your brand identity — from the color scheme and typography to the layout and feature placement.

Conversion optimization

Your Shopify theme must intuitively guide visitors from browsing to purchasing with a seamless user journey.

Look for a theme with effective conversion-boosting features like product reviews, promo banners, and stock counters.

After all, a well-optimized Shopify theme doesn’t just make your product look good — it makes it sell well too.

Speed and performance

Online shoppers are increasingly impatient, with many leaving a site that takes too long to load. According to Portent, conversion rates are 3x higher for ecommerce sites that load in one second.

Therefore, your Shopify theme needs to be optimized for speed and performance. A good indicator of that is Theme Vitals, a third-party tracker that monitors real-world performance based on Core Web Vitals, including loading speed, responsiveness, and visual stability.

10 best single-product Shopify themes in 2025

Aurora (preset Astra): Modern theme for single-product stores

Astra is a minimalist theme preset for single-product Shopify stores and a part of the Aurora theme. With its highly flexible sections, Astra makes it easy to customize your store, so it matches your brand and speaks to your audience.

Astra helps you provide exhaustive information about your product with custom blocks and information drawers. Its design is particularly effective for visual brand storytelling, using high-resolution images and videos to create a strong impact.

Aurora’s key features

• Mega menu & In-menu promos
• Advanced custom swatches
• Product pre-order option
• Email & promo popups
• Quick view & quick buy

The mega menu and sticky header further enhance site navigation, making Astra a theme preset that makes it easy for your visitors to shop on any device.

Shapes: Unique, retro-inspired theme for fun brands

Shapes theme has made quite an impression with a perfect score from customer reviews. Developed by Switch, this theme stands out for its ability to showcase product images in over 40 unique shapes, ensuring your single-product store stands out from the crowd.

You can add stickers, patterns, shapes, and dividers to sections, making store customization fun and creative. Additionally, Shapes supports the sale of age-restricted products with an age verification feature, making it a great choice for stores selling items like alcohol or tobacco.

Single-product store using Shapes theme Dalmatian

With Shapes, you can also automatically translate your content into French, Italian, German, and Spanish, making it ideal for stores targeting European, African, and Latin American markets.

Shapes’ key features

• Mega menu
• Sticky header
• Image rollover
• Color swatches
• Comparison table

Whisk: Minimalist, conversion-focused theme

Whisk is a contemporary, colorful, conversion-optimized Shopify theme developed by Coquelicot. With a unique mix-and-match product variant selector, Whisk allows for a creative design with sharp curved borders and shapes for images and sections.

You can also add recipes and recommended products to any blog article, facilitating direct cart additions from the blog itself.

Single-product store using Whisk theme Jian

Whisk isn’t just a stylish theme but also one packed with features that will enhance the user experience and drive conversions.

Whisk’s key features

• A quick-buy button
• An age verifier
• A dedicated FAQ page
• Promotional banners
• Usage information tabs

Taiga: Fast-loading theme for single-product stores

Taiga, developed by Woolman, is a minimalist Shopify theme designed to elevate your store's performance and visual appeal. With a 97% positive review score from over 35 users, Taiga is an excellent choice for single-product stores.

The theme’s customizable video sections allow you to craft a unique visual narrative that highlights your product’s features and tells your brand story with style – while its high loading speed creates an excellent user experience.

Single-product store using Taiga theme NUDIENT

Taiga is a new and promising theme that makes a standout choice for single-product Shopify stores.

Taiga’s key features

• Pre-order option
• Color swatches
• Countdown timers
• Promo banners
• Quick view

Colors: Versatile one-product theme for Shopify

Colors by Small Victories is a bold and versatile Shopify theme optimized for storytelling and functionality. With a 93% positive rating from over 100 reviews, it can be a great choice for single-product stores looking for a minimalist theme.

Colors boasts full compatibility with Shopify's latest features, including Sections Everywhere functionality, enabling effortless customization for your store. It also comes with built-in updates, ensuring your store always benefits from the latest speed, SEO, and performance improvements.

Single-product store using Colors theme UMANOS

Colors is more than just aesthetics. This robust theme is tailored for creating impactful online stores, blending bold design with cutting-edge Shopify functionality.

Colors’ key features

• Promo popups
• Sticky cart
• Quick-buy
• Image rollover
• Size chart

Cama: Simple Shopify theme for one-product brands

Cama is a visually polished, mobile-first Shopify theme developed by Trafik Plus. Built for speed and flexibility, it’s an ideal fit for single-product stores looking for a quick setup.

Cama comes with 20+ reusable sections, 3 polished presets, and built-in merchandising tools, making it easy to build a unique customer experience around your product. Whether you’re highlighting a supplement, gadget, or beauty item, Cama’s layout adjusts to suit your brand.

Single-product store using Cama theme Follies

Backed by an 83% positive rating and strong user support, Cama combines performance and aesthetics, making it a great choice for modern brands.

Cama’s key features

• Quick view & quick buy
• Countdown timers
• Color swatches
• Sticky cart
• FAQ page

Craft: Free Shopify theme celebrating craftsmanship

Craft, developed by Shopify, is a free theme designed to celebrate authenticity and craftsmanship. With its refined aesthetic, generous spacing, and elegant typography, Craft is an excellent single-product theme for Shopify brands with smaller budgets.

This theme is especially suited for brands relying on storytelling to connect with their customers. Its advanced sections and templates are built to create rich, compelling narratives that resonate with your audience.

Single-product store using Craft theme Parisian Crafted

Craft will work well for brands looking for a simple yet elegant and functional theme.

Craft’s key features

• Nutritional information
• Visual storytelling
• Enhanced search
• Promo banners
• Cross-selling

Startup: Budget-friendly Shopify theme for new brands

Startup, developed by Pixel Union, is a theme designed explicitly for single-product stores and dropshippers. With an 82% positive score from over 100 reviews, this theme has many exciting features.

One is its customizable testimonials section, putting your customers’ reviews front and center to build brand trust. With minimal setup steps required, you can launch your store swiftly.

Single-product store using Startup Checkpup

Startup is optimized for longer-form text sections, making it ideal for embedding your brand story. Overall, it’s an ideal theme for a single-product store aiming to make a big impact.

Startup’s key features

• Promotional banners
• Product reviews
• In-store pickups
• A store locator
• High-resolution images

Highlight: Single-product theme for creative storytelling

Highlight is a standout theme designed by Krown Themes. Its Single preset is ideal for one-product stores looking to impress visitors with a visually rich, editorial-style layout that blends content and commerce.

Highlight offers creative flexibility without sacrificing speed or usability. Merchants can display product benefits using image sliders, icon lists, lookbooks, and before/after comparisons, all without third-party apps.

Single-product store using Highlight Weingut Fürst

With a 96% positive rating and rave reviews for its support team, Highlight is perfect for founders who want to tell a compelling product story from the very first scroll.

Highlight’s key features

• Image rollover
• Built-in size chart
• Before/after slider
• Lookbooks & hotspots
• Quick buy + sticky cart

Divide: Shopify theme with a quick, easy setup

Divide is a whimsical, approachable Shopify theme built with small, joyful brands in mind. Whether you sell kids’ products, handmade gifts, or colorful accessories, Divide helps you create a polished store that still feels playful and personal.

Developed by Squiggle & Code, Divide offers charming visual elements like waves, spikes, and block-shaped section dividers, plus accent images and custom shapes to match your brand personality. It’s perfect for stores targeting lifestyle shoppers looking for something a little different.

Single-product store using Divide theme Bathies Books

Divide comes with five presets with ready-made designs perfect for joyful and family-oriented brands.

Divide’s key features

• Countdown timer
• Color swatches
• Sticky header
• Mega menu
• Quick buy

Wrapping up

If you are ready to launch your brand or remake your Shopify theme, these 10 options will give you everything you need to get started.

You can choose a theme that best suits your needs, budget, and brand style. If you’re unsure which theme is best, try their demos and see how they look and work in real life.

With these themes, your single-product store can effectively attract visitors and convert them into loyal customers.