Create a custom website feedback widget

Nina De la Cruz
Nina De la Cruz 5 min read

Web analytics software is crucial for measuring your website performance.

However, if you want to better understand your visitors’ behavior, you should ask questions no web analytics tool can answer.

Here are examples of such questions:

  • Is there anything they’re struggling to accomplish?
  • Did they find what they were looking for?
  • How easy was it to navigate the site?
  • Where did they learn about you?
  • Do they have suggestions?

To find answers, you’ll need to ask your customers directly. And that’s where website feedback widgets come in handy 👇

Feedback widgets can be versatile. For example, when you need to collect more responses faster, you can use pop-up feedback forms or slide-ins, like the one featured above.

If you want visitors to voluntarily choose to share their thoughts, you can add an interactive tab that expands into a feedback form when visitors click it:

Website feedback widget in a compact tab format

Want to add a feedback widget to your website? Then keep reading to find out how to do it using Getsitecontrol – a no-code website form builder. You’ll be able to create suggestion boxes, surveys, rating scales, or any other custom feedback forms in no time, even if you have zero technical knowledge or experience.

How to add a feedback widget to your website

Before getting started, take a minute to think about the type of feedback you want to collect on your website. Then visit the gallery featuring feedback form templates and click around to see which one aligns with your goals.

Website feedback widget gallery

These templates are designed to help you get started faster. However, nothing about them is set in stone. You’ll be able to easily change the text, color theme, image, and the set of fields, too. We’ll show you how to do it in the following sections.

Step 1. Add the template to the dashboard

Click the forms in the gallery to see them in action. Once you’ve picked a template you like, add it to your Getsitecontrol dashboard using the button on the right-hand side.

How to add a website feedback widget to the Getsitecontrol dashboard

If you’ve created an account already, you’ll be prompted to sign in. Otherwise – you’ll need to create an account to start working on the template.

Step 2. Adjust the copy and fields

Once in the dashboard, you’ll see the form editor on the right side. Each element of the form is interactive, and you’ll be able to see changes in the preview window right away.

How to edit the copy on a website feedback widget in Getsitecontrol

For example, to create a new field, use the + Add field button and select the desired format: text field, radio button, dropdown menu, checkbox, or star rating scale. To change any existing element on the form, just click it, and the editing menu will open on the right.

How to make a field optional or required in Getsitecontrol

Notice that you can make fields optional or mandatory by checking or unchecking the corresponding box in the menu.

Adjust submission success page (optional)

When your visitors fill out the form, they will see a so-called “submission success message.” It’s a brief note indicating that their message went through. Switch to Page 2 to see the default text of the message and adjust it if necessary.

How to edit the text on the submission success page in Getsitecontrol

Use this page to thank respondents for participating and let them know what happens next. For instance, if the form suggests a response from your team, mention how soon you’re going to respond.

Step 3. Preview your website feedback widget on mobile

Getsitecontrol will automatically adapt your form to smaller screens to help maintain a great user experience. To see how the widget you’ve created will look on smartphones and tablets, switch to the mobile preview mode.

How to activate mobile preview mode in Getsitecontrol

It’s a good practice to check mobile preview after you’ve finished working on the copy. This way, you’ll be able to see whether you should shorten the description or reduce the number of fields on the page.

💡 You can always create additional pages using the ‘+’ button in the bottom right corner of the editing menu.

Step 4. Decide when and where to display the widget

If you’re happy with the way your website feedback widget looks, it’s time to decide when and where you want to display it.

By default, the widget will be displayed as soon as visitors arrive, regardless of the page. However, if you’ve chosen to use a pop-up format, you may want to display it with a delay.

A common practice is to ask for feedback after a visitor has interacted with the website or spent some time browsing it.

To set things up, you’ll need to switch to the Targeting tab: it allows you to choose pages where the widget will be displayed as well as its displaying conditions. For example, the settings in the screenshot below indicate that the widget will pop up after a visitor views at least 2 pages of the website and spends at least 10 seconds on it.

How to set up widget targeting in Getsitecontrol

Most of these controls are self-explanatory. However, if you’d like to learn more about targeting settings in Getsitecontrol, feel free to visit our Help center.

At this point, your website feedback widget is ready. Activate it using the app prompts and check back later to see if it has started collecting views and submissions.

How to view responses

There are three ways to access responses submitted through the widget. First, you can open the Statistics report right in the Getsitecontrol dashboard and analyze the widget performance.

How to view widget performance statistics in Getsitecontrol

This report includes the number of views, submission rate, and the actual feedback left by your visitors.

The second option is to view responses right in your email, as they arrive. If that’s what you want, open the Notifications tab, check the first box, and type your email address. If your feedback form includes an email capture field, you’ll even be able to reply to the respondents from your inbox.

How to receive email notifications each time someone fills out the feedback form

Lastly, you can integrate the widget with your favorite business software using the Integration tab and view responses in a convenient format.

Start collecting feedback on your website today

Driving traffic to your website is difficult. And the worst part? Most visitors will leave without converting into customers or subscribers. That doesn’t mean you can’t try to engage them and ask for feedback. The insights you’ll obtain may help you improve both the conversion rate and overall user experience.

Add a feedback widget to your website today and start collecting valuable data. It’s quick, easy, and requires zero coding knowledge!

You’re reading Getsitecontrol usecase collection where we talk about the best practices for using website popups. This usecase is a part of Collect feedback section.

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Best practices

You’re reading Getsitecontrol usecase collection where we talk about the best practices for using website popups. This usecase is a part of Collect feedback section.

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