How to create a high-converting Shopify newsletter popup

The template above is built with GSC Email Marketing, an email marketing app by Getsitecontrol. It lets you create beautiful, on-brand newsletter popups and set up automated welcome email flows for new subscribers.

The app offers a beginner-friendly interface and a free plan, so you can test it at no cost before committing.

A well-designed Shopify newsletter popup does two things: captures email addresses you can market to later, and increases immediate sales through discount incentives. Average conversion rates range from 4% on desktop to 7% on mobile devices.

Below are the best practices that drive these results.

Shopify newsletter popup best practices

The fastest way to build a successful email list is to combine a strong offer, thoughtful design, and smart timing. Below are the best practices followed by successful Shopify stores.

Highlight your offer

Your list-building success depends on a clear, compelling value proposition. Use concise copy that explains exactly what subscribers will gain. Below are three examples you can copy and adapt to your call to action:

• Get 15% off your first order – sign up today
• Join our VIP list for early access to new collections
• Subscribe now and enjoy free shipping on your first purchase

Match your brand aesthetic

Online stores achieve the best results when their popups blend seamlessly into the site. That’s why Getsitecontrol templates are fully customizable: you can easily update colors, fonts, and images to match your newsletter popup with your branding.

Use smart timing and triggers

Popups shown at the right moment feel helpful, not intrusive. Trigger your email capture form after 5–8 seconds, on scroll, or on exit intent. These well-timed popups can boost signup rates by up to 30%, compared to popups that appear at once.

Collect subscriber preferences

To make your email campaigns more relevant, add a quick question to your popup with simple checkbox or radio button options. This helps segment subscribers without reducing conversions.

Here are some ideas:

• What products interest you most?
• What would you like to hear about?
• How often would you like to hear from us?

Follow up with a welcome email

Your first email is the perfect chance to make a strong impression. Thank subscribers, deliver the promised discount code, and feature your bestselling products or current promotions.

Respect user experience

Make sure your popup includes a clear close button or opt-out option. Avoid showing the same newsletter popup repeatedly to those who’ve already subscribed or declined. Smart targeting creates a positive experience and prevents popup fatigue.

Results you can expect

When executed well, Shopify newsletter popups are among the most effective tools for growing a list and driving sales.

Shopify stores often report:

• Up to 30% more email signups when a first-order discount is offered
• An average signup conversion rate of 4,7% on desktop and 7,7% on mobile
• 25% higher open rates for welcome emails sent immediately after signup

Create a perfect newsletter popup for Shopify

A newsletter popup is one of the simplest ways to stay connected with visitors who don't purchase right away. By inviting them to join your list, you can share new products, exclusive offers, and special promotions, encouraging them to return and shop later.

With ready-to-use templates, you can launch a polished, on-brand email capture popup in just a few minutes. Plus, the GSC Email Marketing app offers a generous free plan, so you can test it on your website without any commitment. Find it in the Shopify App Store.