8 Great Contact Form Examples from Real Online Businesses (+ Templates)

Five tips to nail your contact form design

Before we get into the real contact form examples, let's take a quick detour and talk about what makes a great contact form. This detour will set the stage before we discuss what each contact form example brings to the table in the next section.

You most likely want a contact form because you want people to fill it out. So how do you get more people to use it? Here are the best practices.

1. Design your contact form with visitors’ queries in mind

Contact forms aren’t one-size-fits-all. Some are built to gather quick feedback or handle customer support, while others are designed to qualify leads: collecting details from people who want quotes, demos, or sales consultations.

The purpose of your form should guide which fields you include and how you structure the experience.

For instance, you might use your form to handle:

• Sales inquiries
• Customer support
• General queries
• Callback requests
• Product feedback

There are two basic approaches to handling this scenario.

1. Dropdown menu

Create a simple, generic form with a dropdown list of query types to let visitors indicate what their message is about. The form fields will remain the same regardless of the query, but it will make it easier for you to sort through incoming messages.

2. Skip logic

Create a multistep form that will guide visitors to the corresponding form page, pre-designed for the type of query they selected.

The latter approach is a bit more complex because it requires you to use skip logic and branching. However, it also provides you with more flexibility when creating the form and lets you collect information with higher precision.

Regardless of the approach you choose, use your form labels and surrounding text to make the purpose of each contact form absolutely clear to your visitors.

2. Create a dedicated contact form for your social media

If you have a large volume of queries coming through your social media accounts – or if you don’t have a website yet – consider creating a dedicated online contact form instead of relying on DMs.

You can use online form builders, like Getform, to create such a form and then just link to it from your Bio or About page.

A dedicated online form has two benefits. First, it allows your followers or potential customers to send their query without leaving the platform. Second, it helps you better organize incoming queries, as opposed to sorting through DMs, and send an automated response to those who fill out the form.

3. Limit form length for more conversions (but don't sacrifice quality)

If you’re planning to use your contact form for lead generation, there’s a common belief that shorter forms convert better. According to the study by HubSpot, based on over 40,000 landing pages, the peak conversion rate is around three fields. It then steadily drops until eight form fields, before flattening out.

However, the real story is more nuanced.

For example, CXL case study showed that simply removing fields can backfire. One team cut a form from nine to six fields and saw a 14% drop in conversions. Why? Because they removed fields that users actually wanted to fill out. When they reintroduced the fields and clarified them with better microcopy, conversions increased by 19%.

The conclusion? Short forms tend to perform better, especially for casual inquiries or quick feedback. But for lead generation or sales, you might need additional fields to qualify contacts effectively.

4. Use smart microcopy to explain fields

If your contact form has more than just the standard “name, email, message” fields, you run the risk of confusing visitors.

For example, if you’re adding a contact form to your agency website, and you have a “budget” field, it might be unclear what that budget is for. Is it for the entire project? Is it for just a specific part?

To avoid such confusion, you can add “microcopy” to your contact form.

Microcopy is short explainer text that accompanies form fields to clarify them. To get an idea, look at the ‘Payments volume’ field in the sales contact form below.

5. Experiment with different formats

When most people think of a contact form, they picture the same basic embedded form that you see on most websites. But if you want to make it easy for people to get in touch with you, it is worth experimenting with different displaying methods, like a popup or notification bar.

For example, having a floating contact button or a sticky bar that launched a form can be a smart solution.

It makes it easy for users to contact you as soon as they have the intent to do so, without having them look around for your contact page. Insight Homes, in the example below, used that approach on their website.

6. Tell people the next steps and set expectations

Your contact form design does not end with the Submit button!

To offer a better user experience, you want to tell people exactly what will happen next and how long it will take. For example…

• Do you respond to all inquiries or only some?

• How long will it take you to respond?

• Will you respond via email?

If you set clear expectations, your visitors won't wonder what's going on and if your form is even working.

💡 To describe the next steps, you can use a submission success message (on the second page of the form) or an automated email confirming form submission.

8 Inspiring contact form examples from real websites

Now that you know the best practices, let's take a look at some real-world contact form designs to inspire your own.

1. Stripe – contact form for sales queries

Stripe’s sales contact form is a great example of how sometimes collecting a little extra information can make your contact forms generate more qualified leads (even if it might lower the baseline conversion rate a little bit).

In addition to standard information fields, Stripe adds ‘Job level’ and ‘Job function’ fields, so they can better understand the potential quality of each lead.

2. Public Goods – ecommerce contact form example

At first glance, Public Goods uses a simple, minimalist contact form design. While it resides on a dedicated Contact page, this form could easily be embedded sitewide as well.

What sets this form apart is the skip logic feature we discussed earlier. If you toggle between the options in the dropdown menu, you’ll notice how the form adapts by displaying additional fields or renaming them based on the selected query.

Furthermore, Public Goods also does a great job of setting expectations about the average response time.

3. Getsitecontrol – minimalist pop-up contact form

Here at Getsitecontrol, we handle our contact form design a little differently.

Rather than creating a dedicated “Contact us” page that visitors have to navigate to, we simply included a Contact us link in the footer that opens a popup right there and then – no page reloads required.

This contact form is created in Getsitecontrol

This approach is convenient for website visitors because they can:

• Access our contact form from any page on the site.

• Send a message without interrupting whatever else they were doing (like reading this blog post).

Pop-up contact forms are simple and easy to fill out. You can trigger them by clicking on a link or a floating button placed anywhere on a website. Create one for yourself with Getsitecontrol.

4. Mindful Movement Method – inline contact form with consent checkbox

The contact form on the Mindful Movement Method website shows that sometimes simplicity and warmth go further than flashy features.

Placed on a dedicated “Contact” page, the form uses a soft color palette and gentle typography that feel totally in line with the brand’s wellness focus.

This contact form is created in Getsitecontrol

Functionally, the form is straightforward: name, email, phone, and message — plus a single opt-in checkbox for receiving updates. There’s no unnecessary friction, just a clear invitation to connect.

5. Orbitz IT – B2B contact form example

The contact form from Orbits IT is a lesson in clarity and confidence.

Sitting inline on a dedicated landing page, the form is incredibly minimalist: just name, email, and a single “Enquiry” field. But the surrounding context does all the heavy lifting. The copy reassures potential clients with the number of happy customers and the average resolution time.

This contact form is created in Getsitecontrol

The overall layout is clean and professional, and the “Next” button hints at a multi-step form that doesn't overwhelm the user up front.

This contact form works because it’s aligned with its audience: no fluff, no distractions, just an efficient way for businesses to get in touch with a trusted IT provider.

6. Wildcoat – whimsical on-brand contact form

The contact form on Wildcoat’s website is a masterclass in design: in layout, tone, and visual aesthetics.

What makes this form stand out is the personality behind the design. Visually, the form blends seamlessly into the brand’s overall look: the typography, spacing, and color choices feel deliberate and on-brand, reinforcing trust through design alone. And the cherry on top? “We'll get back to you in two shakes of a bear tail!”

7. Komodo – contact form for a creative agency

Komodo, a digital marketing agency, uses a contact form that’s clean, concise, and intentional — without sacrificing clarity or context. What makes it stand out is everything around the form.

On the left, Komodo explains who they are and what kind of work they do. This helps set expectations and filters out irrelevant inquiries. They also clearly state what this form is for, which is helpful if the form is shared via a direct link. Finally, they include social proof, reinforcing their credibility right at the moment a prospective client is reaching out.

This is a great example of how you can keep your contact form simple while still giving visitors enough context to confidently submit a message.

8. CAMICB — contact form expanding from side panel

CAMICB, short for Community Association Managers International Certification Board, offers certification for community associations in the USA.

The notable thing about the CAMICB contact form is that it uses a hybrid popup/“Contact Us” page approach. When users land on the Contact Us page, the CAMICB website instantly opens a simple pop-up contact form where visitors can submit their messages.

This contact form is created in Getsitecontrol

With just three fields, CAMICB keeps its form short and to the point. Also, the pop-up approach creates a nice distraction-free interface where the focus is entirely on the form. This makes submitting an inquiry about as frictionless as possible.

And to make things even easier, CAMICB also displays a slide-up contact form that users can access in its footer:

How to create your own contact form with no technical skills

You can create a full-featured contact form without any coding using Getsitecontrol.

Getsitecontrol is a beginner-friendly platform that helps you add professionally designed forms to your website, including contact forms, email newsletter signup forms, survey forms — all fully customizable.

Below, we’ll walk you through the steps of creating a contact form in Getsitecontrol, so you get a better idea of how easy it is.

1. Choose a template

Once you create an account with Getsitecontrol, start with a pre-designed form template. Options include various formats, and they are fully customizable to align with your goals.

2. Customize the content and fields

Edit the form title, description, and field labels to match your tone of voice. Add or remove fields based on what information you need; use dropdown menus for query types, checkboxes for services, or microcopy to explain specific fields. You can also use skip logic to create conditional form and customize the success message that appears after submission.

3. Configure targeting and display options

Choose where your form appears. If it’s an inline contact form, you can embed it on specific pages; otherwise, you can display it as a pop-up form that expands when a visitor clicks on a floating button or a link.

4. Set up notifications and integrations

Getsitecontrol allows you to receive real-time email notifications when someone submits your form and integrate it with your existing tools through built-in connections or Zapier. This ensures submissions flow directly into your CRM, project management system, or email inbox.

To stop bots and prevent spam submissions, you can enable Google reCAPTCHA protection.

5. Add follow-up email automation

Set up automated emails to confirm form submissions, set expectations about response times, or share helpful resources. This builds trust and keeps visitors informed about next steps.

Once published, your contact form goes live immediately, and you can track its performance using intuitive reports right in the Getsitecontrol dashboard.

Create a Getsitecontrol account today, and get started with the free plan. No credit card required.