How to use the “Thank you for contacting us” message to encourage further action

Nina De la Cruz Nina De la Cruz 5 min read

Your form submission confirmation message may seem like a tiny detail to you, yet it has a big potential for your lead generation strategy.

Think about it.

The submission success message is what your prospects see after filling out a form on your website. It’s a part of their first impression of you and your brand. It’s also an opportunity to deliver an incentive (e.g. a coupon code) or add a call to action (e.g. a signup form or a link to your social media) 👇

With that in mind, would you rather go with the boring “Thank you for contacting us” message or spend a few minutes writing something more effective? If you choose the latter option, this article is for you.

Below, we’ll show how to create beautiful website forms with actionable success messages and include several templates you can steal for your website.

Here is what to include in the form submission confirmation message

After a visitor fills out a form on your website, you want to do three things:

  1. thank them for filling out the form
  2. provide additional information (e.g. estimated response time)
  3. encourage them to take further action

This works for contact forms, survey forms, and newsletter signup forms alike. Let’s see what you can say at each step to make the most of your message.

Thank a visitor for filling out the form

Any action on your website takes effort, so even if it’s a single-page form, make sure to thank visitors for submitting it. Resist the urge to copy and paste the standard “Thank you for contacting us” phrase – it’s way too bland. Make your note truly thankful and contextual.

Here are some phrases you can use:

  • “Thank you for participating”
  • “Thank you for being awesome!”
  • “Thank you for sharing this with us”
  • “Your opinion means the world to us”
  • “You’re helping us create a better product”

Make the message informative

Another important piece of the submission success message is the added value: helpful information, estimated waiting time, alternative contact channel, coupon code – whatever makes sense in your scenario.

Think of one piece of information that could bring value and look coherent.

This will not always be the case, but if you can squeeze it into the message, you should by all means try to do it.

Here are several ideas that may work for you:

  • Let them know how soon you typically respond to queries
  • Provide alternative ways to contact your team
  • Include helpful links: your F.A.Q., new product collection, or socials
  • Display a discount code for the next purchase. Who wouldn’t feel special after that?

Place a call to action

While your visitors are still engaged, take this opportunity to display your call to action. Are you building an email list? Driving traffic to a new blog post or collecting website feedback? The submission success message is the right place to encourage action.

Think of what you may be able to accomplish at this last stage of form submission and consider using one of these elements:

  • A URL embedded in a button or text
  • Star rating evaluation scale
  • Optional comment field
  • Email capture field
  • Radio buttons

How to create a “Thank you for contacting us” message in Getsitecontrol

Getsitecontrol is an easy-to-use website form builder. With it, you can display a submission success message right after a respondent fills out the form and send it via a follow-up email, too. Let’s have a look at both options.

Option 1. Display success message right after submission

There are several form templates in the Getsitecontrol feedback form gallery you can start with. Create an account, go to the gallery, pick a template you like, and add it to the dashboard:

From there, proceed to the last page of the form to view the default success message. For example, this is what it looks like for one of the templates featured above:

Everything on this page is customizable. You can change the title and the main message, replace the image, add or remove buttons, and decide what happens when respondents click on them.

Once you’re done, save the form and follow the prompts to connect Getsitecontrol to your website. Your form will go live in no time.

Here are 3 more guides to creating different website forms:

Option 2. Send a submission confirmation message via email

If your form has an email capture field, it’s a good practice to send a follow-up email and confirm submission. To create such an email, proceed to the Follow-up tab in the Getsitecontrol dashboard, and hit + Add follow-up email:

How to create a submission follow-up email in Getsitecontrol

From there, you’ll be able to type your message, stylize it with an image or GIF, attach a coupon and a link:

Example of a survey form submission success message sent via email

There’s no need to use any 3rd-party email marketing software to send a follow-up email like this one – it’s all done within Getsitecontrol.

Below, we’ve put together a few submission success messages that are informative and concise. Feel free to use them to display on your website form or include them in a follow-up email.

Form success message templates

Out of ideas? In this section of the article, we’re providing templates you can copy for your form submission success message. Feel free to borrow and modify any of them:

Contact form success message

Thank you for contacting us!

We read every message and typically respond within 48 hours if a reply is required. Want to stay in touch? Follow us on Facebook!

* * *

We’ve got your message.

The response will be sent to the email address you’ve indicated within 2 business days. If it’s urgent, we encourage you to call us at 800 000 00 00 Have a wonderful day!

Survey form success message

Thank you for participating!

Your opinion means the world to us. Here is a 20% discount coupon code for your next purchase on our website: SURVEY

* * *

Thank you for sharing this.

You’re helping us become better. Want to stay in the loop? Subscribe to our weekly newsletter!

Email subscription form success message

Welcome to the club!

You’ve just made a terrific decision. Please make sure to check your inbox and confirm the subscription.

* * *


You’re awesome. The eBook has been sent to the email you indicated. Would you like to check our latest review in the meantime?

Make the most of submission success messages

Whether you’re collecting feedback from your customers or growing an email list, your form submission message is a vital step that shouldn’t be overlooked. With Getsitecontrol, you can create a stylish website form within minutes and tailor every page to your needs.

Nina De la Cruz is a content strategist at Getsitecontrol. She is passionate about helping small and medium ecommerce brands achieve sustainable growth through email marketing.

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