Widget-Related Sales Report for Shopify

Source: https://getsitecontrol.com/blog/widget-related-sales-report/

Nina De la Cruz Dec 8, 2021 — 5 min read

Here’s a million-dollar question.

Let’s say you’ve started using Getsitecontrol popups in your Shopify store. How can you tell which ones really work for your business?

Yes, I know there’s statistics showing popup views, button clicks, and form submissions.

But I’m talking about sales.

The truth is, you couldn’t tell which popups bring sales. Until now.

Meet our new report, called Widget-related sales. As the name suggests, it tells you how many sales have been driven by popups, and which popups your customers interacted with before making a purchase.

Before we get into the technicalities of the new report and show you how to use it, let’s walk through the definitions.

A widget-related sale is a sale that happens after a customer interacts with a widget in your store.

In this context, ‘interaction’ means that a customer has performed one of the following actions via a popup:

Applied a discount to the cart
Added a product to the cart
Copied text to the clipboard
Submitted a form
Opened a URL

If a customer closed a popup or viewed it and ignored it, we don’t count it as interaction even if they ended up buying from you.

How to access sales statistics

To access your sales report, you need to open the general Statistics report and switch to Sales.

In case you haven’t checked your dashboard in a while, Statistics is available at two levels:

Store level
Widget level

We’ll start with the former and see what kind of insights you can collect there.

Store-level statistics

The store-level sales report helps you get the big picture and answers the following questions:

How many orders are associated with Getsitecontrol popups?
What's the amount of sales generated from these orders?
Is widget performance changing over time?
Which orders are considered widget-related?
Which widgets have contributed to sales?

Let’s have a closer look at each part of the report and see how you can navigate between them.

1. Sales and orders overview

On the first screen, you’ll see how many orders, out of the total number of orders in your store, are considered widget-related, and how much revenue these orders have generated. For example, based on the report below, 1K out of 2.45K orders (a 40% share) were placed after a customer had interacted with widgets.

Were some days better than others? Certainly. One look at the line graph is enough to tell that the last week of November brought more sales than the rest of the month. That surge in orders on November 26 is nothing but the power of Black Friday.

If you want to segment your sales data, use the filters at the top:

👆 For instance, this report indicates that 31% of widget-related orders were placed by customers from Germany who found the store via Facebook ads. More data for your ROAS analysis!

2. Order breakdown

If you scroll down, past the charts, there’s a detailed order breakdown featuring dates, order amounts, and popup interactions that have led customers to checkout.

Consider this $117 order in the screenshot below. The report shows that before checking out, this customer filled out a form and copied a coupon code to the clipboard 👇

Let’s see which form and coupon those were! Click the selected order row to access the widget names. In our case, it’s an email signup popup and a Christmas sale discount code:

To review the details of the interaction, click the blue checkmarks. In our example, you’ll see the text of the coupon code and the information submitted via the form.

Depending on your widget CTA, the interaction details will vary:

For the “Add product” action, you’ll see the product(s) added to the cart
For the “Apply discount” action, you’ll see the name of the coupon
For the “Open URL” action, you’ll see the URL

If you need more information about the order, click its number to see the customer’s location, device, and even the traffic channel that has brought them to your website.

To look further, click “See order details” and you’ll be redirected to your Shopify dashboard.

Finally, if you scroll to the bottom of the order list, you’ll be able to compare sales related to a particular type of action. For instance, based on the numbers below, form submissions contributed to the placement of 12 orders during the selected period.

What does it mean exactly? Well, imagine you have two types of promo popups on the website:

Copy this coupon code (“Copy to the clipboard” action)
Subscribe to reveal a coupon (“Submit” action)

With the total number breakdown, you’ll be able to see which action type brings more revenue.

Obviously, this data is very specific for each store, and as a business owner, you may find better ways to interpret it.

3. Widgets that contributed to sales

The last part of the site-wide sales report contains a list of widgets that have contributed to your revenue, starting with the one that contributed the most.

If you hover over the amount, you’ll find out how many orders are associated with that particular widget 👇

Widget names are interactive too. You can click any of them to access the summary of orders the widget has contributed to. However, this will be already considered a widget-level sales report, and we’ll talk about it in the next section.

The easiest way to access widget-level statistics is through the main screen in your dashboard. Just pick a widget you want to investigate and hit ~~Statistics~~, then proceed to ~~Sales~~.

Once you open the report, you’ll notice that it has a similar structure to what you’ve already seen on the site-wide level.

Let’s have a closer look at it.