Add an email form to your ‘Coming soon’ page

Add an email form to your ‘Coming soon’ page
Nina De la Cruz
Nina De la Cruz 4 min read

So, you’re planning to launch a website. Or maybe it’s a landing page for a product that is yet to be launched. And you thought it might be a good idea to start building an email list so that you get some traffic starting day one. Good call!

Creating a ‘Coming soon’ page with an email form is an obvious solution. But how exactly should you encourage people to sign up?

While an embedded signup form might help you get a few emails, having a pop-up call to action will be even more effective.


In the tutorial below, we’ll show you how to add a pop-up email form to a ‘Coming soon’ page using the Getsitecontrol form builder. You’ll be able to customize the form, connect it to your email marketing list, and track its performance – without any technical skills.

Here is how to add a pop-up email form to your ‘Coming soon’ page

There are several popup types you can use for an email signup form: modal popups, slide-ins, sidebars, and overlays. To see them in action, go to the template gallery and click around to select the format you like the most.

Getsitecontrol gallery of email signup forms

Once you find the right template, hit ‘Take this template’ on the right-hand side and it will be added straight to your Getsitecontrol dashboard; then follow the steps below.

Step 1. Edit the copy

On the first screen, start by changing your call to action. Simply click on any text field and type new copy.

How to edit copy on an email signup form

At this point, you can add more fields, too. Think of the type of information you’d like to collect from your subscribers, hit + Add field, and add a corresponding option.

💡 For instance, you may want to add an extra comment field and ask people how they have found your website or what their expectations are.

Step 2. Change the appearance of the form

You can change any aspect of the popup, including spacing, color theme, font, and style. To make these adjustments, use the Theme menu or the CSS editor, if you have the right knowledge.

If you’ve selected a template with an image, you can replace the image as well. Just click on it and proceed to ‘Change image.’ From there, you can either upload your own creative or select a stock photo from the gallery 👇

How to change an image on an email popup

Step 3. Specify when and where the form should appear

By default, the email form you’ve created will pop up on every page (or the only page) of your website as soon as a visitor lands on it. If you want to specify the URL where it should or should not appear, use the first field in the Targeting tab.

How to adjust targeting settings for an email signup form in Getsitecontrol

Another important question is when to display the form. If you scroll to the Start showing the widget field, you’ll see that the default condition is ‘at once.’ It works well in most cases, however, each ‘Coming soon’ page is different. Feel free to remove ‘at once’ and display the form after a visitor spends a couple of seconds on the page or when they start heading to the exit.

You can connect the form to your email marketing app using the Integrations tab. Otherwise, the subscribers’ addresses will be stored in your Getsitecontrol account until you decide to download them.

At this point, the popup is ready. Once you save and activate it, the form will instantly go live on your website.

Now that we’ve discussed the ins and outs of creating an email form, let’s talk about what comes next.

How to get people to fill out your email form

Creating a ‘Coming soon’ page with an email form is easy. A bigger challenge is to encourage people to hit that “Subscribe” button.

Many will be excited about your launch and sign up for the updates without hesitating. The rest will be looking for the added value, and here is how you can deliver it 👇

Provide early access to the product

Whether it’s an app or a physical product, there is probably a technical possibility to provide your subscribers with a chance to sneak peek at it before everybody else. Not only will it be a strong incentive for people to join your list, but it may also inspire them to spread the news about the launch. Exclusive early-bird access makes everybody feel special.

Offer an incentive

Perhaps, for some people being on the waitlist for the launch is already exciting. However, most will try to avoid signing up for yet another newsletter, unless you offer something really enticing.

Consider offering a discount, free shipping, exclusive content, or anything else you can come up with.

To deliver the promised incentive, just add the coupon code or download link to the copy of your submission success message or the Autoresponder email. There is no need to connect your email marketing software for that — Getsitecontrol will do everything for you.

Bonus tip: display the subscription form twice

It happens all the time. People close popups absentmindedly, sometimes even without reading the copy. They also get distracted and forget to subscribe even if they were planning to do that a moment ago.

For you, these are lost opportunities.

The solution? Make sure there are at least two email signup forms on your website. For example, you can have an embedded form and a pop-up form. Or a sticky email capture form and an exit-intent form reminding visitors to subscribe right before they leave your website.

Wrapping up

Let’s recap. Want your ‘Coming soon’ page to start generating leads before the launch? Then make sure to check the following boxes:

  • Write clear copy to spark people’s interest
  • Use popups to proactively encourage visitors to sign up
  • Consider offering incentives in exchange for email addresses

If you’re already sending traffic to your ‘Coming soon’ page, having a working email form is essential. By the time your website or product goes live, you’ll have a list of people looking forward to checking it out! Not only does it guarantee you page visits on day one, but it can also become a source of first sales and insights.

You’re reading Getsitecontrol usecase collection where we talk about the best practices for using website popups. This usecase is a part of Build email list section.

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