If you own an online store or sell services through a website, increasing sales is among your top priorities. Obviously, offering discounts to customers is one of the most efficient ways to boost conversions, however, changing content on your landing page every time you want to publish a new flash sale will be too overwhelming.
That’s why many online entrepreneurs choose website popups to announce discounts and display calls-to-action.
Keep reading this article, and we’ll show you how to inform your customers about special deals and encourage them to take action using Getsitecontrol widgets — just like the one from the example above.
Widgets are the most convenient solution here for a few reasons:
- Creating one takes minutes and requires no coding
- They are easily tailored in terms of appearance and placement
- You can publish as many and as frequently as you want
- Performance stats are available in real-time, so you can optimize the copy
Besides, there is a lot of additional value you’re getting.
Popups serve well for creating scarcity, collecting email addresses, driving traffic to a specific product page, and even preventing cart abandonment.
Below, we’ll talk more about these tactics and show you several examples from real businesses. But first, let’s quickly dive into the technical part.
How to create a popup: a step-by-step guide
First of all, Getsitecontrol works on any website platform and doesn’t require coding knowledge. If your website is on WordPress, just use the dedicated Getsitecontrol plugin. And if you are using any other platform, you can learn everything about the installation process here.
Now, here is how to add a widget to a website
Log in to your Getsitecontrol dashboard.
Click +Create widget and choose Promote content.
Choose a webpage position for your widget. Then select one of the available widget templates and click Choose & customize.
On the Content tab, you can change the copy to add the details of your offer and craft a compelling call-to-action that will be displayed on the button.
Here you can also specify what happens upon button click. If you want to take visitors to another webpage, in the Primary button section choose the Open URL action and paste the required URL in the corresponding field.
If you’d like to change the look of the template, you can do it on the Appearance tab: change the colors for the widget and, if necessary, its size and paddings. You can also select one of the images from the gallery, upload your own creative, or import one from your website or Instagram page.
Save the widget and activate it.
If you’re working on your email list building strategy, you may want to provide a discount in exchange for a subscription. In that case, you’ll need to choose the Collect email addresses option at the second step and proceed accordingly.
How to offer discounts to customers in an online store: examples
Nudging people into taking action is a delicate matter. Depending on the offer, you might want to display it as soon as a visitor lands on your website or after they spend some time scrolling the page. You may also want to show special discounts to different audience segments – based on their location or referral source, for instance.
Getsitecontrol targeting and behavior settings allow you for choosing precisely who will see your CTA popups and when. With that in mind, let’s see some examples of widgets for online stores.
For every example, we will also share an instruction on how to replicate the widget scenario using settings in your dashboard. But you can also just copy the ready-made widget to your account: for each widget, there is a See live preview link. Once you click it, you’ll see a live preview of this widget and the Create widget button that you can use to copy the widget to your dashboard.
1. Create a sense of urgency with a welcome popup
Welcome popup are especially great for flash sales: they appear right after visitors open the site or one of its sections and instantly informs them about the offer. You can use it to promote flash sales, special offers, or time-limited discounts. If your offer sounds like a pretty good deal, your site visitors won’t want to miss it.
Here is what’s great about the popup in the example above:
- It can be shown upon entrance, so visitors continue browsing with the offer in mind
- It has a clear copy that explains that the promo will be applied automatically — no extra actions required to get a gift!
- It’s eye-catching and redirects visitors to the necessary page in one click
To replicate this scenario, on the Targeting tab choose to display the widget at once in the Start to display the widget section and select the pages where it should be displayed in the Where should this widget appear? section.
2. Encourage interested visitors with a delayed popup
Delayed popups come in handy when you are looking for a more delicate touch. They don’t interrupt visitors’ experience on the page, but still deliver the message that you want them to see.
Let’s take a look at the example of the widget offering a discount to customers that appears after a visitor scrolls down 70% of the page. It leads right to the store where you can see the collection of discounted items make an order. What’s great about this popup:
It targets those showing their interest to the website content
It creates a sense of urgency and emphasizes the value
- Button CTA
It communicates the expected action clearly
To replicate this scenario, on the Targeting tab remove the default condition in the Start to display the widget section. When adding a new one, choose the Scroll depth option. On the Content tab, specify the URL you want visitors to be transferred to upon button click in the Primary button section.
3. Offer a discount to customers who are leaving
Shopping cart abandonment rate was claimed to exceed 80% in the year 2018. For a business owner that means a lot of money left on the table. Offering a discount to customers leaving the checkout page may help convert at least some of them.
Here is why an exit promotional popup is a great solution:
- Shown right when a visitor heads to the X button, it’s impossible to miss
- Encourages a visitor to make a purchase offering an extra value and raises the possibility of a purchase
To create a similar widget for your store, on the Targeting tab remove the default condition in the Start to display the widget section. When adding a new one, choose the Exit intent option. Then specify the page where you want to display it in the Where should this widget appear? section.
4. Remind about special deals with a floating bar
Finally, it might be a good idea to place a floating bar at the top or bottom of a webpage sitewide as a reminder about the ongoing sale. It helps you ensure your customers are aware of the special deal even if they missed the popup or closed it by mistake.
In the example below the bar reminds visitors about the special offer available in exchange for their email addresses. This approach has an extra advantage: even if a visitor doesn’t make a purchase right away, they end up in your email list.
You can combine a floating bar with the welcome popup and start displaying it after a visitor spends some time on a webpage. Alternatively, you can place the widget on select pages where an attention-grabbing reminder will come useful.