Popup Maker vs Getsitecontrol: Comparing WordPress Popup Builders

Popup Maker vs Getsitecontrol at a glance

Popup Maker pricing vs Getsitecontrol

What the free options include

Getsitecontrol Free gives you the tools to build a complete signup campaign, learn what visitors want, and follow up with them. Choose any popup template or format, create a multistep form, and adapt its layout for mobile. Display rules can reveal relevant questions or offers from a visitor’s answers, while Dynamic Text Replacement can reuse those answers in text, fields, and links.

Page and repeat-display rules keep the invitation relevant. Detailed reports show which actions visitors take, and built-in contacts, segments, newsletters, and automations let you continue the conversation after signup. The plan includes 10,000 monthly widget views; email credits are introductory, with further sends purchased separately.

Popup Maker Free includes unlimited popups and impressions, WordPress content targeting, click and timed opening, repeat-display cookies, popup styling, a basic subscription form, and basic open and conversion counts. Exit-intent and scroll triggers, scheduling, advanced audience conditions, detailed reporting, and A/B testing require a paid Pro license.

The difference is how much of the campaign you can manage with the included tools. Getsitecontrol Free also builds adaptive forms, organizes contacts into dynamic audiences, and provides newsletters and email automations. Popup Maker has no built-in equivalent for those functions.

Paid plans and renewal costs

Getsitecontrol Pro costs $19/month or $168/year and includes 100,000 monthly widget views. It adds advanced audiences and triggers, scheduling, answer-based branching, custom CSS, reCAPTCHA, and popup A/B testing. Pro Max costs $29/month or $252/year, with unlimited views, the same advanced popup capabilities, and a larger email-sending discount. Both also unlock additional contact and email controls.

Popup Maker Pro currently costs $59.40 for the first year, then $99/year for one site. It includes advanced targeting, exit-intent and scroll triggers, scheduling, detailed analytics, split testing, and direct integrations. Pro+ costs $149.40 for the first year, then $249/year, adding location targeting, advanced ecommerce and LMS capabilities, cart actions, and native revenue attribution.

Popup Maker’s first-year discount is promotional, rather than a permanent renewal price. Its paid extensions can continue working after a license expires, but updates and premium support require renewal.

A realistic campaign budget

Suppose your WordPress site generates 80,000 popup displays each month and you need exit intent, A/B testing, and location targeting. Getsitecontrol Pro covers that campaign for $168/year. Popup Maker requires Pro+ for location targeting: $149.40 in the first year, then $249/year. Getsitecontrol costs $81 less per year at renewal and also includes conditional forms, contact management, and email marketing, with sends charged separately.

Getsitecontrol counts a view when a widget appears, rather than on every page visit; repeated displays can consume additional views. Pro includes 100,000 monthly widget views, and Pro Max removes the view limit. Popup Maker has unlimited impressions on both paid plans.

If you only need exit intent and A/B testing, Popup Maker Pro covers those features for $59.40 in the first year, then $99/year. Getsitecontrol’s value extends to the campaign around the popup: collecting preferences, organizing subscribers, and sending relevant messages from the same account.

Support that helps build campaigns

Getsitecontrol includes 24/7 human support on every plan. You can ask the team to design a popup, configure targeting, connect an integration, or recreate an existing campaign at no extra charge. The assistance remains available when you launch new offers, rather than ending after installation.

That matters if you have a campaign idea but little time to build it. The team can adapt the layout to your brand, check mobile presentation, and help organize form data or email sequences. Design and setup assistance are part of the service you receive.

Popup Maker offers documentation and support for its free plugin, with premium support included in paid licenses. Its WordPress integration is useful if you prefer to manage the campaign alongside your site’s existing plugins.

Popup templates and design

Start with a complete design

Getsitecontrol’s gallery includes 250+ popup templates for signup offers, contact forms, surveys, product promotions, and announcements. New designs are added regularly, and you can request a custom template. All templates are available on Free. Website-adapted previews help you see a design with your branding and language before customizing it.

These popup design examples show how layouts, animation, and signup questions can work together. You can choose a finished composition, then change the structure as well as the text and images.

Popup Maker provides themes and controls for the popup’s colors, overlay, close button, and default styling. Content is edited in WordPress’s editor. Its themes style the popup container; they are not complete campaign templates with ready-made layouts, offers, and form elements.

Customize layouts and add engaging elements

A promotion can need more than a heading above an email field. Getsitecontrol can combine several product cards, a discount panel, and a signup area in one design. Horizontal and vertical groups keep each card’s image, copy, and button together; nested groups let you rearrange whole sections without rebuilding every element.

Each section can have its own background, border, spacing, and alignment. Floating images can overlap the popup’s edges, while typography and button styling keep the design consistent with your brand. These visual controls are available on Free; the CSS editor is included in paid plans for additional styling.

Popup Maker uses the WordPress editor for popup content. Its own design controls cover the popup’s size, position, colors, overlay, and opening animation. It does not include a comparable dedicated visual layout builder for arranging popup groups, form elements, and mobile versions together.

Animations can draw attention to an offer or its key element, while animated text and embedded video help explain it. Fixed countdowns reinforce a shared deadline, such as the end of a sale; evergreen countdowns give each visitor an individual offer period. Whole-widget and element animations, video, and both countdown types are available in Getsitecontrol’s Free editor.

Mobile layouts and popup formats

Getsitecontrol’s mobile controls let you change typography, spacing, layout, and element visibility separately. A row of cards can stack vertically, while a decorative image can be hidden or replaced. Fields can remain prominent on a phone instead of competing with the desktop artwork.

Formats include modals, fullscreens, bars, slide-ins, sidebars, expandable panels, and inline forms. A teaser keeps a small invitation visible until someone chooses to open the full offer. Standard buttons can copy a coupon, open a link, launch another widget, or navigate through form pages.

Popup Maker’s display settings support responsive modals, slide-ins, and other placements. You can adjust the popup’s size, position, and opening animation, but it has no equivalent editor for separately arranging the elements of the mobile version. Paid device targeting controls which visitors see a popup.

Popup personalization

Dynamic text and links

Getsitecontrol’s Dynamic Text Replacement can reuse a visitor’s form answer, personalize a greeting, or insert available location and campaign information. It works in text, field labels and values, button labels, and links, and is available on Free.

For example, a thank-you page can address someone by name and link to a resource matching their chosen interest. Fallbacks keep the message readable when a value is missing. Shopify-specific variables can reference products and cart information; other sites can supply their own customer data where needed.

Popup Maker does not include a comparable set of native variable controls for personalizing popup text, field values, and links from a visitor’s answers. Its Remote Content feature loads content on demand; it is not an answer-based personalization builder.

Conditional fields and content

Getsitecontrol’s Display rules let a form respond as visitors fill it out. An event registration form could reveal dietary and accessibility questions when someone selects an in-person ticket, or show a timezone question for an online session. Visitors see the questions that apply to them, keeping a single form relevant to different needs.

The same rules can show or hide explanatory text, images, and buttons using answers from the current or earlier pages. You can reveal a matching offer immediately, without sending visitors through unnecessary steps. These controls are included on Free. Popup Maker’s basic signup form has no equivalent native conditional fields or content.

Popup forms and conditional logic

Form fields and surveys

Getsitecontrol combines contact fields with dropdowns, radio buttons, checkboxes, ratings, and open questions. A phone field supports country-specific validation, while an NPS field captures a 0–10 recommendation score. Consent and hidden fields retain permissions and campaign information alongside the response.

These controls support contact forms, surveys, and preference-based signups. A skincare store could ask about a subscriber’s main concern, then use that answer to select relevant email offers. A service business could distinguish a customer question from a partnership enquiry before requesting further details.

Popup Maker includes a basic subscription form with email, name, and consent settings. It does not include a native builder for custom survey fields, ratings, or detailed enquiry forms.

Multistep forms and branching

Getsitecontrol’s Free plan supports multiple form pages. Pro’s Skip logic and branching allows answers to determine the next page, including different questions and completion messages. A customer-support enquiry could lead to order details, while a partnership enquiry leads to company and proposal questions.

This is more than splitting one long form into a fixed sequence. Each visitor follows the path relevant to their answer, while Display rules can further adapt the content within those pages. Both are configured in Getsitecontrol, so you can design the flow and the individual screens together.

Popup Maker’s built-in subscription form does not support multistep forms or answer-based branching.

Protect signup forms

Getsitecontrol includes customizable double opt-in emails on Free. After someone signs up, they receive an email asking them to confirm their address. You can adapt that message to your brand and explain what they are subscribing to. Unconfirmed submissions stay out of your contact database, helping keep it focused on people who chose to hear from you.

Paid plans add invisible reCAPTCHA v3 to reduce automated submissions before they reach that confirmation step. It runs in the background without asking visitors to solve puzzles.

Popup Maker does not provide an equivalent native double opt-in email workflow or built-in invisible reCAPTCHA for its subscription form.

Targeting and popup timing

Pages, triggers, and repeat displays

Getsitecontrol lets you match the invitation to what a visitor is doing. On Free, show a newsletter signup on relevant blog pages, open a popup from a button or link, and control repeat displays so subscribers are not asked again unnecessarily. Pro adds exit intent, scroll depth, time on page or site, inactivity, and scheduling.

The right timing depends on the offer. A visitor-opened contact panel can remain available throughout a visit, while a welcome popup may work better after someone has had time to browse. Frequency controls prevent repeatedly presenting an offer after it has been dismissed or completed.

Popup Maker’s free plugin includes click, timed, and form-submission triggers, with cookies controlling repeat displays. Its content rules recognize WordPress posts, pages, categories, tags, and available content types. Pro adds exit-intent and scroll triggers, scheduling, and broader behavior controls.

Audiences and visitor behavior

Getsitecontrol Pro helps you turn the same website into more relevant experiences for different visitors. Combine location, language, device, traffic source, new or returning visits, pageviews, and campaign parameters. A visitor arriving from a particular promotion can see its matching offer on selected pages, at the moment their behavior suggests interest.

Location targeting is included in Getsitecontrol Pro at $168/year. Popup Maker requires Pro+ for this feature: $149.40 in the first year, then $249/year. Getsitecontrol therefore costs less at renewal for this requirement and also includes contact and email tools; email sends are billed separately.

Cookie, custom-value, and on-page conditions support more specialized campaigns. If your website already knows a visitor’s account type, that information can help determine the offer; the support team can help configure the setup. You do not need to turn an everyday campaign into a coding project yourself.

Popup Maker Pro has substantial advanced targeting too. It can use WordPress login status and user roles, referrers, query parameters, browser/device information, cookies, viewed pages, and previous popup exposure. Role-based rules are particularly useful for membership sites. Its geotargeting offering is listed under Pro+, so location campaigns require a different plan comparison from ordinary Pro targeting.

Popup A/B testing

Getsitecontrol Pro helps you improve a campaign using visitor responses. Test whether a discount or a useful download attracts more subscribers, whether a shorter form increases completions, or whether a bar works better than a modal. Variants receive equal visitor groups so you can compare the offer or design while keeping the audience and timing consistent.

Tests continue until you decide to stop them. You keep the stronger variant and deactivate the others after enough data has accumulated. A successful result can inform your next promotion, without assuming the same offer will win for every audience.

Popup Maker Pro can test changes to a popup’s headline, content, layout, or settings, as well as compare complete popup designs. It also supports a holdout group that sees no popup and automatic winner criteria.

Popup analytics and reporting

Getsitecontrol’s Free reports help you find where a campaign loses visitors and decide what to improve. See views, actions, and CTR, then assess each action separately: whether visitors submit a form, copy a coupon, or follow a collection link. That makes it easier to distinguish an offer people notice from one that produces the response you want.

Trends and breakdowns by page, country, device, browser, and traffic source help explain a weak overall result. If a signup performs well on desktop but poorly on phones, review its mobile layout. Filters and CSV exports support further analysis, and GA4 integration connects widget events with wider website reporting. Submitted answers remain separate from performance statistics.

Popup Maker Free provides basic open and conversion counts. Pro adds a detailed analytics dashboard with daily trends, per-URL results, time open, and conversion timing, plus GA4 integration. Pro+ adds native revenue attribution for supported ecommerce integrations. Getsitecontrol’s popup reports measure views and actions; they do not include an equivalent native sales-attribution dashboard.

Contact management

Getsitecontrol turns the information collected through your forms into audiences you can use for future campaigns. A preference collected during signup can shape the next newsletter, while a contact’s activity helps you decide which offers are relevant. Popup Maker stores basic subscriber details, while you need a separate CRM or email product for comparable audience-management tools.

Contact profiles and imports

Contact profiles retain collected fields, tags, subscription status, and activity together. If a form asks whether someone is interested in skincare or makeup, those answers remain available when you prepare a promotion. Custom fields let you keep the information your business actually needs, rather than reducing each signup to an email address.

You can bring an existing audience into Getsitecontrol through CSV or supported imports from Mailchimp and Klaviyo. Field mapping keeps names, preferences, and other details in the appropriate profile fields, and you can tag an imported group or start a workflow for it. Unlimited contact storage is included on every plan, so keeping a larger audience does not increase the subscription by itself.

Automatic tags and customer preferences

Tags can identify where a subscriber joined, what they selected, or which campaign they have entered. They can be assigned when a form is submitted, during an import, through an automation, or manually. A beauty brand can label subscribers interested in sensitive skincare immediately, then use that preference to select useful advice and relevant offers.

Fields and tags work together: a field can retain a detailed answer, while a tag provides a convenient campaign label. As subscribers interact with your emails, automations can add or remove tags to reflect their interests or progress. You do not have to sort every new submission in a spreadsheet before using it.

Dynamic audience segments

Segments save audiences defined by contact information, tags, and email engagement. You can combine conditions to reach subscribers interested in skincare who have recently clicked an email, or identify people who joined your list but have not yet engaged. Membership updates as contacts meet or stop meeting those conditions.

Once defined, a segment can be reused for newsletters, promotions, and automated sequences. A new product launch can reach the relevant audience without sending it to everyone or rebuilding the selection each time. You can also filter contacts for a one-off campaign, run a workflow for a selected group, or export selected records when needed.

Contact history and address quality

A contact timeline brings together form submissions, email interactions, and profile changes. Before responding to an enquiry, you can see what the visitor requested and which messages attracted their interest. Subscription status helps distinguish people you can market to from contacts who have unsubscribed or bounced. Profiles, custom fields, tags, dynamic segments, and activity histories are available on Free.

Paid Quality scores classify email addresses by type and reliability, including disposable and untrusted contacts. You can exclude unsuitable categories when selecting recipients or keep them out of a saved segment. This helps focus your sending budget on suitable addresses and makes the information collected through popups more useful for future marketing.

What Popup Maker stores

Popup Maker’s subscription form stores subscriber details in WordPress. It has no comparable built-in workspace for dynamic contact segments and email activity. Direct email marketing and CRM integrations require Pro; compatibility with embedded forms from supported plugins is available on Free.

Email marketing

Getsitecontrol includes email design, newsletters and other bulk campaigns, automated sequences, and reporting alongside its popup builder. Use the preferences collected on your WordPress site to send relevant messages from the same account. Popup Maker has no built-in email marketing.

Email design and personalization

Getsitecontrol’s email editor gives newsletters and promotions the same design attention as your popups. Start with a welcome, announcement, or sale template, then adapt the images, colors, typography, spacing, and buttons to your brand. You can arrange a substantial product feature or combine several offers without designing the message in another tool.

Slideshows display several images in a compact space, animated text draws attention to a short offer, and countdowns communicate a genuine deadline. Product cards combine images, names, prices, and links, giving readers a clear route to the products you feature. You can save a finished email as a template and reuse it for later campaigns.

Dynamic Text Replacement personalizes subject lines, preview text, and message content using available contact information. A greeting can reuse a subscriber’s name, while collected preferences can shape the message. The AI writing assistant can help draft or refine copy. Desktop, mobile, light, and dark previews, test emails, and a link checker help you review the campaign before sending.

The editor and templates are available on Free. Paid plans remove Getsitecontrol branding and let you import an existing HTML or ZIP email template.

Getsitecontrol email broadcasts

Newsletters and audience selection

Email broadcasts are one-time campaigns such as newsletters, product launches, and promotions. Getsitecontrol lets you send to your whole list, use a saved segment, or select recipients through contact fields, tags, and engagement. A skincare launch can reach subscribers who chose that interest, while an event reminder can target the relevant location.

You can send immediately or schedule the campaign in advance. Because the audience information already lives in Getsitecontrol, you can use signup answers directly without exporting contacts and recreating the conditions in another platform. Broadcast creation and audience selection are included on Free, with sending charged separately.

Sending modes and scheduling

Free uses Burst mode to send at the maximum available speed. Paid plans give you more ways to match delivery to your audience: Ramp spreads the send gradually, Timezone reaches recipients at the same local hour, and Smart chooses delivery times from their previous engagement.

For an international newsletter, local-time delivery can reach readers at 10 AM in their own time zone. Gradual sending offers a more measured approach for a new sending domain or a less active list. Paid Traffic balancing also distributes delivery across mailbox providers and engagement levels, helping avoid concentrating the campaign in a sudden burst.

Broadcast reporting and resending

Reports show delivery, opens, clicks, bounces, unsubscribes, and spam complaints, with the contacts behind those results available for review. You can distinguish a newsletter that reached its audience but attracted few clicks from one affected by delivery problems, then adjust the offer, recipient group, or sending approach.

You can resend to subscribers who did not open or click, rather than repeating the message to everyone. Together, audience selection and reporting help you use the list more selectively and learn which topics prompt a response.

A/B testing email campaigns

Paid email A/B tests help you choose a stronger message before most subscribers receive it. Compare up to three versions on a selected part of the audience, set an evaluation period, and let Getsitecontrol send the winner to the remaining recipients.

You can test subject lines, sender details, content, layout, and calls to action. The evaluation follows what changed: inbox-only changes are compared by opens, message-content changes by clicks, and changes to both by a combined engagement measure. A launch campaign could test two subject lines or compare a product-focused message with a discount-led version.

You can review each variant’s results alongside the overall campaign performance. Automatic email winner selection is distinct from Getsitecontrol’s popup tests, which you conclude yourself.

Email automations

Getsitecontrol automations can deliver an incentive immediately, wait, then introduce a relevant product or resource. A form submission, new subscription, email-link click, or segment change can start a sequence; external events can also start workflows through a webhook. You can use contact details and engagement conditions to decide who receives each message.

For example, a subscriber interested in sensitive skincare could receive the promised offer, then product guidance and a focused selection. These welcome email examples illustrate how the first message can deliver what the signup promised before later emails introduce more products.

Delays control the time between messages, tags record progress, and filters keep later steps relevant. A click on a particular product link can start a more focused sequence. Reusable workflows let several signup forms share the same welcome campaign without rebuilding it, while you can also launch a workflow for selected contacts or an imported group.

Core automations are available on Free, with email sends purchased separately after the initial credits. Popup Maker has no built-in email automation builder.

Automation reporting

Automation reports distinguish contacts who are waiting, have finished, did not qualify, or encountered a failure. Individual email reports show delivery and engagement, while the contact timeline connects those results with one subscriber’s activity.

You can check whether a subscriber is still waiting through a delay, was excluded by a condition, or received an email that bounced. That makes it easier to improve the sequence and investigate a missed message without guessing what happened. Popup Maker does not supply equivalent built-in email-workflow reports.

Email deliverability safeguards

Getsitecontrol helps protect the list you have built. Double opt-in confirms ownership of an address at signup, paid Quality scores help filter unsuitable recipients, and engagement-based audiences let you distinguish interested readers from people who have stopped responding.

When enabled, Anti-Bounce monitors the bounce rate. If it becomes critical, validation checks unverified contacts before sending, helping reduce further delivery attempts to invalid addresses. The checks stop when the rate returns to normal. This is especially useful for imported or older lists.

An authenticated sending domain keeps your sender identity recognizable. Reputation monitoring helps identify delivery problems, while gradual sending and Traffic balancing on paid plans support a measured delivery approach. The editor’s link checker also helps prevent a campaign from sending readers to missing or broken destinations.

Pay-as-you-go email pricing

Contact storage is unlimited on every Getsitecontrol plan. Initial sending credits comprise 1,000 emails, plus another 1,000 after importing contacts; they are not a recurring monthly allowance. Further sends start at $2 per 1,000 on Free, $1.60 on Pro, and $1.40 on Pro Max, with volume discounts.

At Pro’s base rate, 10,000 sends cost $16. Combined with the $19 month-to-month popup subscription, that is $35 for the month before volume discounts.

WordPress integration

Both tools can run popup campaigns on a WordPress website. The main difference is where you build and manage them: Getsitecontrol’s plugin connects your site to its hosted marketing dashboard, while Popup Maker creates and manages popups inside WordPress.

With Getsitecontrol, the popup editor, adaptive forms, statistics, contacts, and email campaigns are part of the same platform. You can create a newsletter signup for your blog, a preference survey, or a promotional bar without adding another form or email plugin. The WordPress plugin provides the connection; the campaign tools are included in your Getsitecontrol account, subject to its plan limits and separately billed email sends.

Popup Maker runs inside WordPress and recognizes its content and user structure. Free content rules cover posts, pages, categories, and tags; paid rules can distinguish logged-in users and roles. These controls are relevant when a publisher or membership site needs campaigns tied directly to WordPress content or account status.

If you also use Shopify

If you also run a Shopify store, Getsitecontrol’s Shopify app brings the same popup and email workspace to that store, with extra tools built around shopping behavior. Paid plans can target products, cart contents, and customer groups, and react when someone adds or removes a cart item. Turn an offer into an immediate next step with buttons that add products or apply discounts.

Built-in email workflows can follow up on abandoned checkouts, thank customers after a purchase, and win back inactive shoppers. You can manage the offer and its follow-up together, with email sends billed separately.

External integrations

Getsitecontrol connects forms to services including Mailchimp, Klaviyo, and HubSpot on Free. Field mapping sends collected preferences alongside contact details, and one form can send data to multiple integrations. Google Sheets, Zapier, and webhooks support wider workflows.

Popup Maker Free can display forms from supported WordPress form plugins. This is compatibility with an existing form, rather than a native custom form builder. Direct Mailchimp and FluentCRM integrations require Pro. The FluentCRM connection uses logged-in WordPress users for its contact conditions and actions.

Popup Maker does not include an email campaign builder or CRM. Check the external product’s own plan and sending costs if you need those functions.

Switching from Popup Maker

Getsitecontrol support can help recreate and adapt Popup Maker campaigns at no extra charge on any plan. Identify the offers you want to retain, including their pages, triggers, repeat-display rules, form questions, and connected services.

The team can reproduce the designs, configure targeting, map collected answers, and check mobile layouts. It can also help replace a fixed form with conditional questions or an answer-based path where appropriate. Review the recreated campaigns before disabling the old versions to avoid duplicate offers.

You can keep a supported external email provider or import contacts into Getsitecontrol. If a Popup Maker popup contains a specialist form, such as a booking or payment form, check that workflow before replacing it. Moving promotional popups does not require replacing every form or WordPress plugin on your site.

Popup Maker or Getsitecontrol

Getsitecontrol is the stronger choice when you want more from each campaign: flexible designs, forms that adapt to answers, and subscriber preferences you can use in targeted emails. Those tools work together in one platform, with design and setup assistance included on every plan.

Popup Maker suits WordPress sites that need popup display controls, unlimited impressions, and targeting based on WordPress content or user roles. Its Pro plan costs less when those are your main requirements.

For businesses looking to grow and engage an audience beyond the initial popup, Getsitecontrol offers the more complete solution.