BDOW! (Formerly Sumo) vs Getsitecontrol: From Email Signup to Repeat Purchase

BDOW! vs Getsitecontrol at a glance

BDOW! pricing vs Getsitecontrol

What you can do on Getsitecontrol Free

Getsitecontrol Free lets you run signup campaigns, promotions, enquiries, and surveys with 10,000 monthly widget views and unlimited widgets and contacts. Choose from 250+ templates and all popup formats, customize the layout for desktop and mobile, and add images, video, countdowns, and animations. Dynamic text can reuse a visitor’s details, while conditional fields and content keep questions relevant to each person.

Multi-page forms let you break longer enquiries into manageable steps, and double opt-in helps confirm email signups. Page rules and frequency controls determine where campaigns appear and how often visitors see them. Detailed statistics show which offers, pages, and audiences bring results.

Free also includes contact profiles, automatic tags, dynamic segments, integrations, email design, broadcasts, and core automations with reporting. On Shopify, you can use cart and discount buttons and customer-email automations. Initial email credits let you try sending; additional sends are purchased separately. Personal design, setup, and migration help is included.

BDOW! does not offer an ongoing free plan to new customers. Its Pro trial lasts 14 days and requires a card; keeping campaigns running afterward requires a paid subscription.

Paid plans compared

Getsitecontrol Pro costs $19/month or $168/year, equivalent to $14/month. Its 100,000 monthly widget views come with branding removal, CSS, answer-based branching, advanced targeting, invisible reCAPTCHA, popup and email A/B testing, and additional sending controls. Pro Max offers the same advanced tools with unlimited widget views for $29/month or $252/year, equivalent to $21/month.

BDOW! offers one Pro plan for new customers, with the same features at every contact tier. Existing customers keep their current plan and price. BDOW! Pro’s lowest contact tier costs $25 month-to-month or $228/year, equivalent to $19/month, for 1,000 stored contacts. At 25,000 contacts, the total rises to $84/month or $816/year, equivalent to $68/month; 50,000+ requires a custom quote. Every tier includes the same features and unlimited native email sends, with no separate sending charge.

What will your campaigns cost?

Getsitecontrol counts a widget view when the widget appears. Browsing a page without a widget display does not use that allowance; repeated displays and multiple widgets can contribute additional views. Free and Pro widgets pause at the limit and resume in the next monthly cycle unless you upgrade. Pro Max removes the view cap.

BDOW! Pro’s price rises with the number of contacts you store. Sending is unlimited within that allowance. Its 50,000-pageview limit applies to social-proof notifications, so it is not a like-for-like limit on signup popup displays.

For example, suppose your website generates 30,000 popup displays a month and you store 5,000 contacts, sending 2,000 emails monthly to selected subscribers. Getsitecontrol Pro costs $206.40 a year in this scenario: $168 for the annual subscription plus $38.40 for sending, before initial credits or volume discounts. BDOW! Pro with storage for 5,000 contacts costs $456 a year, including sending.

With Getsitecontrol, growing your contact list does not increase your storage bill: contacts are unlimited on every plan, and email costs reflect the messages you actually send. You can retain a larger audience and email selected segments without paying to store everyone. BDOW!’s subscription increases with your contact-storage tier, even if you rarely email that list.

Support, design, and migration

Getsitecontrol includes 24/7 human chat on every plan. The team can design a popup for your brand, configure an audience rule, adapt a mobile layout, or help recreate a campaign from another tool at no extra charge. That assistance remains available as you launch new offers.

Support covers the subscriber marketing that follows, including contact fields, email design, and automation setup. You can ask for help with a particular promotion or sequence whenever you need it, including after your first campaign is live.

BDOW! provides a help center and dashboard messaging. Getsitecontrol’s included service goes beyond answering product questions: the team can create the design and configure the campaign with you.

Popup templates and design

Templates that fit your campaign

Getsitecontrol helps you start with a design that already suits the task. Its extensive gallery includes 250+ templates with new additions every day. It covers newsletter signups, coupons, announcements, contact forms, surveys, and product promotions. Every template is available on Free, including more elaborate Design ideas with layered cards and multi-image compositions.

Brand-adapted previews let you see a starting design with your website’s content, language, and branding before editing. You can then reshape the composition yourself or ask the team to create a custom version. These popup design examples show how different layouts can support different offers.

BDOW! also supplies templates, saved designs, and visual customization. Both tools can produce branded forms; Getsitecontrol makes the complete gallery and personal design assistance available without a paid subscription.

Design a popup around your offer

A new collection deserves more than a headline above an email field. In Getsitecontrol, you can build a product showcase with several images, descriptions, and shopping buttons, or a layered promotional card with overlapping visual elements. The layout can support the offer you want to make.

Horizontal and vertical groups let you keep each product’s image, copy, and button together, then arrange those groups into rows or columns. Change the spacing or background of an entire card without adjusting every item separately. You can build and style these layouts without code on Free; Pro adds a CSS editor for further customization.

You can also ask Getsitecontrol’s AI assistant to create a widget for you or edit an existing one. Describe the campaign you want to build or the changes you have in mind, then refine the result with further instructions.

Animations can draw attention to the whole popup or a particular image, message, or button. A countdown can make a real deadline visible, and an embedded YouTube, Vimeo, or TikTok video can demonstrate a product without sending visitors away. Tap-to-reveal elements, scratch cards, and spin-the-wheel elements turn discovering an offer into an interaction: visitors can uncover a coupon or reveal a reward. Writing assistance helps refine the copy within the same editor.

BDOW!’s editor supports text, images, buttons, form fields, countdowns, styling, and popup entrance animations, with custom code available for further changes. It also offers social-proof notifications.

Formats and mobile layouts

Getsitecontrol gives each campaign an appropriate amount of attention. A modal or fullscreen offer can highlight a launch; a bar or slide-in can promote it while keeping the page visible. Inline forms sit within your content, while expandable panels keep an enquiry form accessible as visitors browse.

You can change formats without rebuilding the design. A teaser provides a small invitation that opens the full popup when clicked. Buttons can copy a coupon, open a destination, launch another widget, or move through form pages.

Separate mobile controls let you stack product cards, remove a decorative image, replace it with a better mobile visual, or simplify spacing and typography. A longer form can use several pages so fields remain easy to read and complete on a phone.

BDOW! covers popups, scroll boxes, sticky bars, inline forms, click-triggered forms, and fullscreen welcome mats. Its optional clickable tabs sit at the edge of the page and reopen a form, serving a similar purpose to Getsitecontrol’s teasers. Its mobile guidance includes making mobile-specific campaigns with device rules. Getsitecontrol’s independent mobile styling lets you adapt the same widget’s composition for smaller screens.

Popup personalization

Personalize the message and the next step

Getsitecontrol’s Dynamic Text Replacement helps a popup respond to the person completing it. A thank-you page can use the name they entered, a local promotion can mention their city, and a button can lead to the collection matching their selected interest.

You can reuse information in the message, form fields, button labels, and destination links. Someone who chooses skincare could see a button leading to that collection on the next page. Fallback wording keeps the message readable when a value is missing. These controls are included on Free.

BDOW! does not offer equivalent native answer-driven text replacement. You cannot use a visitor’s answers to change the popup’s wording, field values, button labels, and destinations in the way described above.

Reveal only relevant questions

With Getsitecontrol’s Display rules, included on Free, a form can ask only the questions relevant to each visitor. Fields, messages, images, and buttons can appear or disappear based on an answer. An enquiry can reveal a company field when someone chooses Wholesale; a feedback form can show a comments box only for Other.

The experience starts with the essentials and adds detail where it is useful. Visitors see fewer irrelevant questions, while you still collect the information needed to respond properly. Rules can use answers from the current or earlier form pages.

BDOW! does not provide equivalent native controls for revealing fields and content as answers change inside a form.

Forms and signup protection

Collect preferences and enquiries

Getsitecontrol can help you understand a visitor as well as collect an email address. Dropdowns, radio choices, checkboxes, ratings, and open questions capture preferences, enquiries, and feedback. Phone fields include a country picker and country-specific validation; an NPS field collects recommendation scores on a 0–10 scale.

Consent fields and hidden campaign information stay with the response. Multi-page forms divide a longer enquiry into manageable steps, and a feedback survey need not demand an email address. These popup survey examples show how to collect feedback about visitors’ goals, buying decisions, and website experience.

BDOW! offers custom text inputs, dropdowns, radio buttons, checkbox groups, consent, and hidden fields. Its native subscriber forms require an email address, so you cannot use them for feedback surveys that let visitors respond without identifying themselves.

Give each respondent a relevant path

Getsitecontrol Pro’s Skip logic and branching routes visitors to different next pages after evaluating their answers. A furniture enquiry can ask retail customers about a room and budget, while trade buyers receive questions about project quantities and business details.

Each path can end with its own message or destination, so a trade enquiry can reach a different thank-you page from a retail request. You collect the details needed to answer each enquiry without making every visitor complete both sets of questions. Conditional Display rules can still show or hide individual fields within a page.

BDOW!’s form builder has no equivalent answer-based page-routing feature. A signup followed by a success message does not provide the same adaptive enquiry or survey experience.

Confirm signups and reduce bot submissions

Getsitecontrol includes native double opt-in on Free. Subscribers confirm their address through an email before entering the contact database. You can customize the confirmation’s subject, message, and sender to match the signup experience.

Pro adds invisible reCAPTCHA for widgets with an email field. It checks behavior in the background and blocks suspicious submissions without asking visitors to solve puzzles or requiring you to configure your own Google keys. Confirmation verifies a signup after submission; reCAPTCHA acts before it.

BDOW! also has native double opt-in emails which can be enabled in its site settings. Both products can therefore ask subscribers to verify their address before adding them to the list.

Targeting and popup timing

Match the offer to the visit

Getsitecontrol’s Free page rules help keep each campaign in a useful setting. Reserve a newsletter signup for blog articles, show an enquiry on service pages, or exclude checkout and account pages. Query parameters can connect an offer to a particular campaign link.

Pro can wait for engagement before displaying a popup: time on a page or across the site, scrolling, inactivity, or exit behavior. A signup can follow meaningful reading, while a paused visitor on a pricing page can receive an invitation to ask a question.

Audience conditions narrow that opportunity by location, browser language, device, traffic source, new or returning status, session count, and pages viewed. Conditions can combine, so a campaign can address returning mobile visitors from a particular promotion after they have explored several pages.

BDOW! also has substantial targeting: URLs, devices, location, referrers, pageviews, dates, cookies, and custom website values. Timed popups, exit displays, scroll boxes, and click triggers cover familiar campaign moments. Its reusable rule sets help apply the same audience settings to several forms.

Control repetition and campaign dates

Getsitecontrol’s Free stop conditions let a campaign pause after a view, closure, chosen number of appearances, or an action such as submitting a form or clicking an offer. Someone who dismisses a promotion can be left alone for several days; a subscriber can stop seeing that signup.

Pro adds schedules for date ranges, days, and times, plus automatic hiding when conditions no longer apply. A short promotion can finish on schedule rather than relying on someone to remember to disable it.

BDOW! also controls repeat displays and can hide forms from subscribers or visitors who opt out. Its Yield Tech setting limits forms to one per page load. These controls help avoid repeatedly asking the same visitor to subscribe.

Popup A/B testing

Getsitecontrol Pro lets you compare messages, designs, incentives, and formats across equal groups of eligible visitors. Test a product-led signup against a coupon offer, or compare a compact slide-in with a modal while keeping the audience consistent.

Results separate the actions each variant produces. One design might attract more subscribers, while another generates more product clicks. You can evaluate the outcome that matters, gather enough data, and choose the version to keep. Popup tests do not conclude automatically.

BDOW! also supports form variants, statistics graphs, and manual winner selection. Some format combinations can be tested together, while its documentation limits changing the format of inline and click-trigger variants.

Testing is included in Getsitecontrol Pro at $19/month or $168/year, and in BDOW! Pro at $25/month or $228/year.

Analytics and reporting

Getsitecontrol’s detailed widget reports are included on Free. Views, actions, and CTR show whether an offer is attracting a response, with separate results for actions such as a completed form and a product-link click.

Page, country, device, browser, and traffic-source breakdowns help explain an overall result. A form performing poorly on phones may need fewer fields or a different layout. A strong signup rate on one article can suggest where a similar offer would be useful.

Trend charts and filters help compare periods and audiences; CSV exports support further analysis. GA4 integration places widget events alongside wider website activity. Form responses remain available separately from performance statistics.

BDOW! provides form views, conversions, conversion rates, historical performance, account summaries, and email statistics. Its dashboard helps compare campaigns over time, and its paid offer includes advanced analytics and two years of form and email statistics.

Contact management

Contact profiles and unlimited contact storage

Getsitecontrol keeps names, form answers, custom fields, tags, and marketing status together in a contact profile. A subscriber’s interest in sensitive skincare can remain useful after the popup closes, shaping the products or advice you send later.

Contact profiles and unlimited storage are available on Free. Import existing contacts and preserve their preferences without paying more simply because your database has grown.

Automatic tags and dynamic segments

Forms can assign tags automatically, including according to an answer. Dynamic segments combine those preferences with contact details and engagement, then update membership as the information changes. For example, a skincare segment can include people who selected that interest and clicked an email recently. New contacts join when they meet both conditions, and inactive readers leave when they no longer qualify. Your next skincare promotion reaches the current audience without rebuilding the list.

BDOW! does not offer equivalent dynamic segments. Its groups do not automatically gain or lose members as subscribers’ interests and engagement change, so keeping a campaign audience current requires you to update the group. Its subscription also increases with the number of contacts you store.

Contact activity and email history

Contact histories show submissions, email interactions, and changes to the record. You can see which offer brought someone in and what they clicked afterward, or investigate why a subscriber did not receive an expected message.

Contact quality filters

Pro’s Quality classifications help you filter out disposable or untrusted addresses before a send. You can spend your email budget on recipients you intend to reach, rather than addresses unlikely to be useful.

Built-in email marketing

Getsitecontrol and BDOW! both send newsletters and automated emails themselves. Getsitecontrol’s advantage is how closely those campaigns can reflect the preferences you collect and the links subscribers click.

Email design and personalization

Getsitecontrol’s email editor lets you carry your brand’s style from the signup offer into newsletters, product launches, and sales announcements. Start with a template for the campaign or a blank layout, then arrange the images, text, and buttons around your message.

For a collection launch, show several products with their own images and shopping links. A slideshow can introduce more styles without a long stack of images; a countdown can make the sale’s closing time visible. Brand-adapted previews help you choose a starting point, and saved designs let you reuse a successful layout for the next campaign.

Contact information can personalize the subject and message. A writing assistant helps refine copy, while mobile, desktop, light, and dark previews let you check readability. Test emails and a link checker help catch problems before sending. The editor and templates are available on Free; paid plans also support HTML or ZIP template imports.

BDOW!’s email editor lets you create broadcasts, reuse previous messages, and send welcome emails, coupons, or downloadable resources. Getsitecontrol gives you more ways to bring an offer to life: showcase products in a slideshow, make a sale’s deadline visible with a countdown, and check your design in both light and dark mode before sending.

Newsletters and broadcasts

Getsitecontrol broadcasts can reach your whole list, a saved segment, or recipients matching conditions for that campaign. A collection launch can go to people who selected that interest and have clicked recently, instead of everyone who ever subscribed.

Send immediately or schedule ahead on Free. With Pro, you can deliver a morning announcement at the same local time across time zones, spread a large send over a chosen period, or use Smart sending to choose delivery times from past engagement. Traffic balancing mixes recipients across email providers and engagement levels to keep delivery steadier.

Reports show whether the campaign reached people and prompted a response, including delivery, opens, clicks, bounces, unsubscribes, and complaints. You can inspect the recipients behind a result and resend to people who did not open or click. Core broadcasts and reporting are available on Free, with sends billed separately.

BDOW! sends and schedules broadcasts to subscriber groups and reports their results. It does not offer equivalent dynamic segments that automatically update with subscribers’ preferences and activity, so the audience will not stay current on those conditions without group maintenance.

Test broadcast emails before the full send

Getsitecontrol Pro can test up to three broadcast variants on part of an audience, wait for a chosen evaluation period, and automatically send the winner to the remaining recipients. Compare subject lines or a product-focused message with a discount-led version.

The remaining subscribers receive the better-performing message without you needing to return and select it manually. The results also give you evidence for the next campaign’s subject line or offer.

Automations that respond to interest

With Getsitecontrol, a downloaded guide can lead to a short series of useful advice, while a click on a product category can start emails about that interest. Sequences can begin after a form submission, an email-link click, or entry into a dynamic segment, so you can respond when someone shows interest, not only when they first subscribe. These welcome email templates provide starting points for the first message in a sequence.

Space the messages over several days, filter who receives each step, and add tags to record interests or progress. A shared welcome workflow can serve several signup forms, so you can improve the sequence once rather than edit separate copies. Shopify adds purchase and customer-lifecycle triggers, covered below.

Reports show contacts progressing through a workflow, completing it, becoming ineligible, or encountering a failure. Individual email results and contact histories help identify where a sequence needs attention. Core automations and their reports are available on Free; sends are billed separately.

BDOW!’s only native automation trigger is joining a group. You can build a delayed email sequence from that event, but you cannot start one directly from a later email-link click or entry into a dynamic segment. A subscriber’s new interest therefore cannot trigger the same tailored follow-up available in Getsitecontrol.

Email costs that follow your sending

Getsitecontrol includes an initial 2000 email credits, then charges for actual sends: standard rates start at $2 per 1,000 on Free, $1.60 on Pro, and $1.40 on Pro Max, with volume discounts. Contact storage is unlimited on every plan. You can keep subscribers for a future campaign without paying to store them in the meantime.

BDOW! includes unlimited sends, but its subscription is based on contact-list size. Moving to a larger contact tier increases the price even if you send no more emails. With Getsitecontrol, your email costs reflect the messages you actually send.

Deliverability safeguards

A well-designed campaign needs to reach people before it can earn a click. Getsitecontrol’s sender reputation indicator tracks bounces, complaints, unsubscribes, and engagement, helping you spot problems before repeating them in the next campaign. Addresses that bounce are automatically excluded from further sends.

When enabled, Anti-Bounce starts validating unverified addresses before sending if bounce rates reach a critical level, then stops validation once rates recover. This helps prevent an older or imported list from repeatedly sending to invalid addresses.

You can also exclude inactive readers using engagement conditions and use Pro’s Quality classifications to filter disposable or untrusted addresses. Together, these controls help focus your budget on reachable, interested subscribers and protect the reputation your future campaigns depend on.

Shopify popups and emails

Getsitecontrol’s Shopify app lets you recommend products while customers shop, apply discounts directly, and send emails based on checkouts and purchases. BDOW! previously offered a Shopify app, but it is no longer available for new installations.

Relevant offers and cart actions

With Getsitecontrol Pro, an accessory offer can appear when a shopper adds a related product to the cart. A shipping promotion can reach someone below your free-shipping threshold, while a loyalty offer can be reserved for returning customers.

These campaigns use the product or variant being viewed, cart contents and value, item count, customer tags, login status, and purchase history. Adding to cart and Removing from cart triggers let the offer respond as the cart changes.

Add to cart and Apply discount buttons are available on Free. A promoted item can go straight into the cart, while a discount can be applied without asking the shopper to remember a code. Dynamic text can show how much more is needed for free shipping.

Recovery and customer email campaigns

Getsitecontrol’s Checkout abandonment automation can show the items left behind and return an eligible contact to their saved checkout through a Continue checkout button. These checkout recovery email examples show how to remind shoppers about their items and help them complete the purchase.

After a purchase, new-order or fulfilled-order workflows can send care advice for the item bought and suggest a useful accessory. A winback campaign can invite customers back after a chosen period without a purchase. Product, order, and customer filters help each message reach the appropriate buyers.

Product feeds can populate those emails with bestsellers, new arrivals, discounted items, or purchase-based recommendations, reducing the work of selecting products for each message. Paid plans can also generate a unique, single-use coupon for each recipient. Core Shopify automations are available on Free, with email sending billed separately.

WordPress and integrations

Getsitecontrol’s WordPress plugin connects your site to the same popup, contact, and email platform. You can run a signup, a conditional enquiry, and newsletters together while keeping the collected preferences in one account.

BDOW! also has a WordPress plugin. Both products work beyond WordPress, and BDOW!’s native Showit integration is a particular convenience for businesses using that website platform. Getsitecontrol supports installation across website platforms too.

For external services, Getsitecontrol includes connections to tools such as Mailchimp, Klaviyo, Brevo, and HubSpot on Free. Field mapping sends the details you collected alongside the email address. A widget can connect to several services; Google Sheets, Zapier, and webhooks support other workflows.

BDOW! also connects to email services such as Mailchimp, Flodesk, Kit, and Klaviyo, and supports webhooks. You can keep a supported existing email provider with either product.

Switching from BDOW!

The Getsitecontrol team can help recreate and adapt your BDOW! campaigns at no extra charge on any plan. Share the offers worth keeping, their pages, timing, audience rules, repeat-display behavior, and connected services.

The team can rebuild the design, refine its mobile layout, configure targeting, and map collected preferences. It can also turn a fixed signup into a form with conditional questions or answer-based pages where that better serves the campaign.

Export your BDOW! contacts as CSV if you want to bring them into Getsitecontrol. Preserve subscription status and useful fields, and review any sequences tied to group membership. Test the replacements before disabling the original campaigns to avoid duplicate popups or welcome messages.

BDOW! or Getsitecontrol: the final verdict

Both tools can collect subscribers and send emails. The decision is how much you want those campaigns to adapt to the people using them.

Choose Getsitecontrol if you want to design promotions around your brand, collect useful preferences without unnecessary questions, and act on those preferences in newsletters and automated campaigns. Those capabilities work together, with unlimited contact storage and personal design and setup help included.

Free covers 10,000 monthly widget views and core email tools; Pro adds advanced targeting, branching, and testing for $19/month, with sending billed separately.

BDOW! may suit a business that specifically needs its native Showit integration or social-proof notifications. Getsitecontrol is the stronger choice for adaptable forms, automatically updating audiences, and campaigns that respond to subscriber activity, with unlimited contact storage even on Free.