Use widgets in your blog to collect subscriptions and promote content

Use widgets in your blog to collect subscriptions and promote content
Nina De la Cruz
Nina De la Cruz 4 min read
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Experienced bloggers know that writing a post means nothing unless you get people to read it. And that’s not the end of the story either, because you probably want readers to subscribe or download an eBook, or engage in any other way, right?

Truth be told, there is a whole list of things to do after hitting the Publish button and a whole list of tools to help you. At Getsitecontrol, we’re big believers in blog widgets (a.k.a. popups) and their power to propel any website.

Below, we’ll show you how bloggers can use Getsitecontrol widgets for:

  • Nudging visitors into subscribing
  • Lowering your website’s bounce rate
  • Announcing new blog posts

How to add Getsitecontrol widgets to a blog

First, you need to connect Getsitecontrol to your website. It works for any website platform including Blogger, Squarespace, Joomla, and others. Installing it is a quick no-brainer process: you can find the instructions for your site builder here. If you’re using WordPress, just install the dedicated plugin and there will be no further actions needed.

Once you’re done, you’ll get access to the Getsitecontrol dashboard where you’ll be able to create various types of blog widgets, customize their appearance and the conditions under which they are displayed on your blog.

For instance, below is a scroll-triggered email subscription popup we have on our blog. It appears after a visitor scrolls down 50% of an article.

Here is how to create a blog widget like this one in 5 easy steps

  1. Open your Getsitecontrol dashboard, click +Create widget and choose the Collect emails option.

  2. Select a webpage position and a template keeping in mind your goal.

  3. On the Content tab, enter your copy and a call-to-action.

  4. If you’d like to change the look of the template, you can do it on the Appearance tab: change the colors for the widget and, if necessary, its size and paddings.

  5. On the Targeting tab, choose the necessary conditions. For instance, you can place a popup on certain pages of your blog only and start displaying it after a reader spends some time on the page.

  6. Save the widget using the Save & close button and activate it.

You’ll be able to design any widget for your blog following these steps. Below, we’ll share a few examples to start with.

Create blog subscription popups

Firstly, you can use a blog subscription popup to build your email list. The good practice is to show a widget after your site visitors spend some time reading the blog, so that only those genuinely interested in the content are invited to subscribe.

Why is this blog widget a good example to follow? Well, it clearly states what type of materials you can expect to receive in the newsletter and how often they will be delivered, and it has an eye-catching creative in it, which makes it hard to miss it on the page.

Lower bounce rate and grab abandoning readers’ attention

With most visitors spending less than a minute on an average website, it’s worth a shot to take a chance and show them one last message just before they leave. And that’s when exit-intent popups step into the spotlight.

Exit-intent popups, they appear when a reader is about to close a page, and they are perfect attention grabbers giving you a chance to convert those who were about to leave your website.

Naturally, if you want to stop someone from abandoning your blog and convince them to subscribe, you should think of a great incentive. A lead magnet – such as an ebook, a toolkit, or a cheat sheet – is a proven tactic that will bring you more signups than just an invitation to subscribe.

Blog widgets can be used for promoting specific pages and articles. Below is an example of a floating notification bar that can be placed sitewide whenever you have a new blog post published.

Here is another idea: you can create contextual popups for the blog posts gaining the most traffic and use them to drive readers to less popular articles – just like illustrated below.

To replicate this slide-in, you’ll need to tailor the copy and the call to action based on the articles you lead to. You can do it on the Content tab. Here you can also add the URL your site visitors will be taken to after they click the widget button. Find the Primary button section, choose the Open URL action and paste the required URL in the corresponding field.

We also recommend creating scroll-based popups and only displaying them to the engaged readers. Otherwise, it would be unreasonable to invite someone to read another post when they’ve just started with the current one. These settings are available on the Targeting tab.

Wrapping up

When standard blog widgets fail short, popups may come to the rescue. And with Getsitecontrol, it goes far beyond email subscription boxes. Consider adding a poll popup and ask your readers to vote for the best post ideas or place a website exit survey to ask why they are leaving. Explore targeting settings to increase conversions and A/B test your popups find out what works for your audience.

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